CONTENTS

CHAPTER-I
● INTRODUCTION
● OBJECTIVES OF THE STUDY
● SCOPE OF THE STUDY
● METHODOLOGY
● LIMITATIONS
CHAPTER-II
INDUSTRY PROFILE
&
COMPANY PROFILE
CHAPTER-III
THEORETICAL FRAME WORK
CHAPTER-IV
DATA ANALYSIS AND INTERPRETATION
CHAPTER-V
FINDINGS & SUGGESTIONS
CONCLUSIONS

Annexure
REFERENCES
QUESTIONARIE
CHAPTER - 1
 INTRODUCTION:

Mobile phone, cellular phone, cell phone, cell phone, handphone, or hand phone, sometimes

shortened to simply mobile, cell or just phone, is a portable telephone that can make and
receive calls over a radio frequency link while the user is moving within a telephone service
area. The radio frequency link establishes a connection to the switching systems of a mobile
phone operator, which provides access to the public switched telephone network (PSTN).
Modern mobile telephone services use a cellular network architecture and, therefore, mobile
telephones are called cellular telephones or cell phones in North America. In addition
to telephony, digital mobile phones (2G) support a variety of other services, such as text
messaging, MMS, email, Internet access, short-range wireless communications
(infrared, Bluetooth), business applications, video games and digital photography. Mobile
phones offering only those capabilities are known as feature phones; mobile phones which
offer greatly advanced computing capabilities are referred to as smartphones.

OBJECTIVES OF STUDY

The subject matter for this research Project is to study the consumer behaviour towards the
NOKIA & SAMSUNG mobiles. This project consists of different objectives. They are as
follow:-

⮚ To know about the consumer preference level associated with NOKIA & SAMSUNG
mobiles.
⮚ To find out the customer satisfaction towards NOKIA & SAMSUNG
⮚ To know which advertisement media puts more impact on the buying decision of customer.
⮚ Determining the consumer behaviour towards NOKIA & SAMSUNG.
 SCOPE OF THE STUDY

The scope of the research is based on the telecom industry and it throws light on the brand
preference of mobile phones with respect to Samsung and Nokia.

Significance of the study:

My research will help the telecom industry to know the current scenario of customers with
respect to brand preference of mobile phones, with respect to Samsung and Nokia.

Significance for the researcher:

⮚ Wide exposure to the telecom industry.
⮚ Studying about the brand preference of Samsung and Nokia mobile phones through the
respondents.

NEED FOR THE STUDY

✔ This study mainly focuses on the awareness among the society about mobile phones.

✔ There is also need to analysis on the basis of age group of users, maximum number of
products purchased.

✔ To know the number of users of Samsung and nokia

✔ To know the purchase method of payment, which is more i.e., like credit card, debit card, net
banking, online payment, wallet, cash on delivery etc..
RESEARCH METHODOLOGY

Research is the systematic and objective search for the analysis of the information relevant to
the identification and solution of any problem in the field of channel development. The
objective behind this project was to get a deep insight into the answers to the questions “what
are the general problem faced by the subscribers and what they expect from mobile handsets
providers and study of current mobile market”. The object of the survey was the mobile users
of various mobile companies.

RESEARCH DESIGN:

Research design is a plan structure and strategy pf investigation as is to obtain research

question and to control some significant framework.

DATA COLLECTION:

A major step in research design is for the determination of the data needed in them testing of
hypothesis. There are two types of data.

 Primary data
 Secondary data

Primary data

Primary data were collected through questionnaire method; the questionnaire is used to
collect data from the customers.

Secondary data
The study involves the collection of data from the secondary sources such as profile, and
course material of previously by various management training organized model and website.

SAMPLE TECHNIQUES:

In the study convenience sampling method is adopted obtain information. Which is obtained
in easy way research as selected samples that has thinks fit. Which can provide in necessary
information.

DATA ANALYSIS:

The data after collection has to be processed and analyzed to attain the objectives that are laid
down at the time of development the research plan, it is to be ensured that relevant data have
been collected from making completed comparison and analysis.

TECHINIQUIES AND ANALYSIS:

In the study, the percentage analysis for the data collected through the survey Has been used.
Because this the method to analyze the data the percentage wise Distribution of the data
given an idea of which factor is more and which is less. The Method has-been used
extensively in this project.
 LIMITATIONS:

Every study, no matter how well it is conducted, has some limitations. 

This is why it does not seem reasonable to use the words "Prove" and "Disprove" with
respect to research findings.  It is always possible that future research may cast doubt on the
validity of any hypothesis or the conclusions from a study. 

The research was subjected to following limitation:-

✔ The survey can’t be termed 100% accurate due to lack of time.

✔ The lack of candidates of respondent towards answering the Questionnaire in few cases may
have reduced the accuracy of survey to some extent.

✔ There is more measure to check out whether the information provided by the consumer is
correct or not.
CHAPTER - 2
NOKIA INDUSTRY PROFILE:

Nokia Corporation (Finish: Nokia Oyj Finnish pronunciation: [nokia ], UK, stylised

as NOKIA, is a Finish multinational communications and information technology company,
founded in 1865. Nokia is headquartered in Espoo, Uusimaa, in the
greater Helsinki metropolitan area. In 2014, Nokia employed 61,656 people across 120
countries, did business in more than 150 countries and reported annual revenues of around
€12.73 billion. Nokia is a public limited company listed on the Helsinki Stock
Exchange and New York Stock Exchange. It is the world's 274th-largest company measured
by 2013 revenues according to the Fortune Global 500 and is a component of the Euro Stoxx
50 stock market index.
The company has had various industries in its 151-year history. It was founded as a pulp mill,
and now focuses on large-scale tele communications infrastructures, and technology
development and licensing. Nokia is also a major contributor to the mobile
telephony industry, having assisted in development of the GSM and LTE standards, and was,
for a period, the largest vendor of mobile phones in the world. Nokia's dominance also
extended into the smartphone industry through its Symbian platform, but was eventually
overshadowed by competitors. Nokia eventually entered into a pact with Microsoft in 2011 to
exclusively use Microsoft's Windows Phone platform on future smartphones. Its mobile
phone business was eventually bought by Microsoft in an overall deal totalling $7.17
billion. Stephen Elop, Nokia's former CEO, and several other executives joined the
new Microsoft Mobile subsidiary of Microsoft as part of the deal, which was completed on
25 April 2014.
After the sale of its mobile phone business, Nokia began to focus more extensively on its
telecommunications infrastructure business, marked by the divestiture of its Here
Maps division, its foray in virtual reality, and the acquisitions of French telecommunications
company Alcatel-Lucent and digital health maker Withings in 2016, whilst the Nokia name
will return to the mobile phone market through HMD Global.
HISTORY OF NOKIA:

Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks of Nokian
virta River in Finland.

 Finish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables.

 Nokia Corporation created - 1967-paper products- car tires- personal computers-

cables.

 Nokia began developing the digital switch (Nokia DX 200) which became a success.
  1991 Nokia - agreements to supply GSM networks - nine European countries.

 August 1997 Nokia - GSM systems to 59 operators in 31 countries.

FUTURE OF NOKIA:

Nokia is creating a new era of communication. Nokia 5G FIRST allows operators to address
the near-infinite capacity demands of new applications anywhere - seamlessly and securely.
This industry-first 5G solution provides innovations that will power the global nervous
system.
The 5G FIRST solution includes:
● Air Scale beamforming and massive MIMO Adaptive Antennas, which help early 5G
adopters gain a competitive edge
● Air Scale Radio Access with baseband upgrades for 5G, Air Scale Cloud RAN, and
the Airframe Data Centre Solution
● A cloud packet core that uses a cloud-native architecture to support essential service
capabilities such as network slicing and Devlops cloud systems
● 5G-ready mobile transport solutions that support cost-effective backhauling, ultra-low
latency, and end-to-end transport
● 5G Acceleration Services, which help operators deploy 5G quickly and smoothly.

THE VISION OF NOKIA:

Nokia are innovating the global nervous system, a seamless web of interconnected
intelligence that senses and adapts to the world around. We are pushing the boundaries of
what is possible, to create new ways of connecting people and services instantly and
effortlessly. From a foundation of integrity, quality and security, we help our customers
navigate the complex choices of the connected world, to unlock its opportunities and enable
new and extraordinary experiences in people’s lives each day.
SAMSUNG’S INDUSTRY PROFILE:

Samsung Group is a South Korean multinational conglomerate headquartered in Samsung

Town, Seoul. It comprises numerous affiliated businesses; most of them united under
the Samsung brand, and is the largest South Korean chaebol (business
conglomerate).Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over
the next three decades, the group diversified into areas including food processing, textiles,
insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and
the construction and shipbuilding industries in the mid-1970s; these areas would drive its
subsequent growth. Following Lee's death in 1987, Samsung was separated into four business
groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since 1990,
Samsung has increasingly globalised its activities and electronics; in particular, its mobile
phones and semiconductors have become its most important source of income. Notable
Samsung industrial affiliates include Samsung Electronics (the world's 2nd largest
information technology company measured by 2015 revenues, and 5th in market
value), Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010
revenues), and Samsung Engineering and Samsung C&T (respectively the world's 13th and
36th largest construction companies). Other notable subsidiaries include Samsung Life
Insurance (the world's 14th largest life insurance company), Samsung Everland (operator of
Everland Resort, the oldest theme park in South Korea) and Cheil Worldwide (the world's
15th largest advertising agency measured by 2012 revenues). Samsung has a powerful
influence on South Korea's economic development, politics, media and culture and has been a
major driving force behind the "Miracle on the Han River". Its affiliate companies produce
around a fifth of South Korea's total exports. Samsung's revenue was equal to 17% of South
Korea's $1,082 billion GDP. On 17 February 2017, Vice Chairman Lee Jae-yong was
arrested for bribery, embezzlement, hiding assets overseas and perjury.
HISTORY OF SAMSUNG:

Unlike other electronic companies Samsung origins were not involving electronics but other
products. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in
Korea, selling fish, vegetables, and fruit to China. Within a decade Samsung had flour mills
and confectionary machines and became a co-operation in 1951humble beginnings. From
1958 onwards Samsung began to expand into other industries such as financial, media,
chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was
established producing what Samsung is most famous for, Televisions, Mobile Phones
(throughout 90's), Radio's, Computer components and other electronics devices.1987 founder
and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman. In the
1990's Samsung began to expand globally building factories in the US, Britain, Germany,
Thailand, Mexico, Spain and China until 1997. In 1997 nearly all Korean businesses shrunk
in size and Samsung was no exception. They sold businesses to relieve debt and cut
employees down lowering personnel by 50,000. But thanks to the electronic industry they
managed to curb this and continue to grow. The history of Samsung and mobile phones
stretches back to over 10 years. In 1993 Samsung developed the 'lightest' mobile phone of its
era. The SCH-800 and it was available on CDMA networks. Samsung has made steady
growth in the mobile industry and are currently second but competitor Nokia is ahead with
more than 100% increase in shares.
SAMSUNG VISION:

Samsung India's Vision entails helping people improve the quality of their lives by providing
them with superior quality, state-of-the-art technology products at the right time and the right
price. But beyond its role as a purveyor of quality products in India, Samsung seeks to
contribute to the economic growth of the country though its export commitments and large
scale production facilities generating secured employment for hundreds of Indian people. At
Samsung, we strive to contribute to the development of the electronics and components
industry in India by enhancing the knowledge levels of our workforce through the
introduction of our advanced management systems and production know-how in our
manufacturing facilities by introducing our Indian vendors to our world class quality systems
and helping them in improving them in their own quality systems and production processes
and setting benchmarks for the industry both in terms of after sales service for our products,
quality systems and management techniques at our facilities or our products themselves. At
Samsung, we believe in returning to the community some of the profits we earn from it,
through the social causes we espouse. We view ourselves not as an MNC operating in India,
but as an 'Indian Company' operating here, conforming to the laws of the country and
committed to working for the Indian community. We want and to be seen as the 'Most
Respected' Indian Company.

BOARD OF DIRECTORS:
Choi Gee-sung Vice chairman, President and chief executive officer
Yoon Ju-hwa Chief financial officer
Tim Baxter President of Samsung North American Branch
Jonathan Stewers Lead mobile design (North American Branch)
Robert Bardaeu Product Developer/ Developer Recruitment (North American Branch)
Yoon Dong-min Independent director (Attorney at Law, Kim & Chang)

CHAPTER - 3

DATA ANALYSIS
AND
 INTERPRETATION

TABLE -1 Which model is best?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 50 62.5

Nokia 30 37.5

Total 80 100

CHART -1
 60

50
No: of Respondents

40

30

20

10

0
Sasmsung Nokia

INTERPRETATION:

Out of 80 respondents 50 says Samsung mobile phones are best while 30 were says Nokia.

TABLE -2 Why do you prefer Samsung than Nokia?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Feature 29 36.25
Look 9 11.25
Quality 32 40.00
Price 10 12.5

Total 80 100

CHART - 2
 35 Quality; 32

30 Feature; 29
25
20
15
10
Price; 10
5
Look; 9
0
Quality
Feature
Price
Look

INTERPRETATION:

Out of 80 respondents 29 prefer their mobiles for features, 9 prefer look, 32 prefer their
mobile quality & 10 prefer their price in the market.

TABLE – 3 Which provide you better touch?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 43 53.75

Nokia 37 46.25

Total 80 100

CHART - 3
 Nokia

Samsung

INTERPRETATION

Out of 80 respondents 43 says Samsung touch is better while 37 says Nokia.

TABLE - 4 Which among has more features?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 51 63.75

Nokia 29 36.25

Total 80 100

CHART - 4
 Sales
9
8.2
8

4
3.2
3

0
Samsung Nokia

INTERPRETATION:

Out of 80 respondents 51 says Samsung has more features rather than Nokia.

TABLE – 5 Are you satisfied with price of Nokia or Samsung?

CHART – 5

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 68 85

Nokia 12 15

Total 80 100

70
No: of Respondent

60
50
40
30
20
10
0
Yes No

INTERPRETATION
Out of 80 respondents 68 respondents are satisfied with their particular mobile while only 12
were not satisfied.

TABLE – 6 Which among these provide you better after sale?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 64 80

Nokia 16 20

Total 80 100

CHART – 6

Samsung Nokia

20%

80%

INTERPRETATION
Out of 80 respondents 64 says Samsung provides better service after sale while only 16 says
Nokia

TABLE – 7 Which provide good battery back-up?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Nokia 59 73.75

Samsung 21 26.25

Total 80 100

CHART – 7

Samsung; 21

Nokia; 59
INTERPRETATION

Out of 80 respondents 59 says Nokia provides better battery back-up while 21 says Samsung.

TABLE - 8 Which provide more accessories with it?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Nokia 45 56.25

Samsung 35 43.75

Total 80 100

CHART – 8

Samsung
44%

Nokia
56%
INTERPRETATION

Out of 80 respondents 45 says Nokia provide more accessories with it while only 35 says
Samsung provide more accessories with it.

TABLE – 9 Which among these have more models and design?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 45 56.25

Nokia 35 43.75

Total 80 100

CHART – 9

Samsung Nokia

45%

55%
INTERPRETATION:

Out of 80 respondents 45 says Nokia gives more models & designs while other 35
respondents in favours of Samsung.

TABLE - 10 Which gives better camera clarity?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Nokia 28 35

Samsung 52 65

Total 80 100

CHART - 10
 Nokia Samsung

42%

58%

INTERPRETATION

Out of 80 respondents 28 says Nokia gives better camera celerity while only 52 respondents
Samsung gives better camera clarity.

TABLE - 11 Which company provides best dual sim phone ?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Nokia 10 12.5

Samsung 64 80

Others 6 7.5

Total 80 100
CHART – 11

Samsung Nokia Others

8%

13%

80%

INTERPRETATION

Out of 80 respondents 64 in favours of Samsung &

10 ay Nokia provides better dual sim phones & only 6 in their favours of other companies.

TABLE - 12 Which company provides better 4G/Wi-Fi services?

PARTICULARS NO OF RESPONDENTS PERCENTAGE

Samsung 50 62.5

Nokia 30 37.5

Total 80 100

CHART – 12:
 Samsung Nokia

33%

67%

INTERPRETATION:

Out of 80 respondents 50 says Samsung provides better 4G/Wi-Fi services while only 30 in
the favours of Nokia.
 CHAPTER - 5

FINDINGS:

❖ Few years back mobile phones were not common among the consumer. But with the mobile
revolution now we can find almost every consumer with mobile phone.
❖ Most of the consumer prefers NOKIA then SAMSUNG and least prefer other.
❖ Mostly the consumers are satisfied with the service provided by the different mobile
companies.
❖ Maximum numbers of respondents were attracted towards the price & battery and the least
like the style and memory.
❖ Maximum number of consumers is loyal to their particular service providers and they were
using their mobile since 1 to2 years.
SUGGESTIONS:

After completing field focus on questionnaire, aim and based upon the data collected,
researcher offers analyse and made some suggestion according to it. They can be as follows:

Researcher have seen that 50% users use Samsung korea mobile phones because compare to
Nokia. So, Nokia should focus on the user convenience and advertise their products for the
users.

Researcher finds that users are very very much satisfied with the Samsung handsets. So the
Nokia ought to provide client satisfaction either through their very own apps or perhaps
various services within the devices.

In dual sim telephones Samsung is definitely clearly a winner. Nokia only has a number of
dual sim phones. Therefore , to conquer Samsung, Nokia should boost their dual sim phones
right from entry level phones to top-end phones.

CONCLUSION:

Working on Nokia & Samsung project gave me an opportunity to apply my skills and
knowledge, which we had gained previously. It gave us an opportunity to see working an
organization. It was an amazing experience with learning all the way, which help us to brush
up our knowledge.

BIBLIOGRAPHY:
 REFERENCE

The above data is collected from the following sources:

Internet
● www.nokia.com
● www.samsung.com/in
● www.gsmarena.com
● www.wikipedia.com
 QUESTIONNAIRE

PERSONAL INFORMATION:
1. Name ______________________
2. Gender
○ Male ○ Female
3. Age
□ 10-20 □ 30-50
□ 20-30 □ 50 & Above
4. Marital Status
◊ Single ◊ Married
5. Educational Status
□ Matric □ 10+2
□ Graduation □ Post-Graduation
6. Occupation
◊ Self Employee ◊ Professional
◊ Student ◊ Others
7. Income Level
◌ < 10000 ◌ < 20000
◌ < 40000 ◌ > 40000
8. Contact No: ________________
9.E-Mail ID: ___________________

ABOUT MOBILE:

1. Which model is best ?

□ Nokia
□ Samsung
2. Why do you prefer Nokia or Samsung?
∆ Best features ∆ Best look
∆ Best Quality ∆ Price
3. Which provide you better touch?
‫ ﬦ‬Nokia
‫ ﬦ‬Samsung
4. Which among has more features?
Ὸ Nokia
Ὸ Samsung
5. Are you satisfied with price of Nokia or Samsung?
⌂ Yes
⌂ No
6. Which provide good battery back-up?
⌂ Nokia
⌂ Samsung
9. Which provide more accessories with it?
○ Nokia
○ Samsung
10. Which among these have more models & designs?
□ Nokia
□ Samsung
11. Which gives better camera clarity?
‫ ﬦ‬Nokia
‫ ﬦ‬Samsung
13 Which cell companies have better sound quality?
⌂ Nokia
⌂ Samsung
14 Which company provides best Dual sim cell phones?
⌂ Nokia ⌂ Samsung
15 Which companies provide better 4G/Wi-Fi services?
◊ Nokia
◊ Samsung