Project

Business Research
Methods
Prof. Qayoom Sb

[Type the author name]

[Pick the date]
 Group Members

Baber Parveez 9230

Rizwan Safdar 9294
Sulman Ahmad 9221
Atif ali 9227

Business Research Methods Page 2

 High Sales of Nokia

Business Research Methods Page 3

 Introduction

 Nokia - Company Overview

Nokia Corporation (Nokia) is a global manufacturer of mobile devices

headquartered in Espoo, Finland. Nokia operates through four
business groups: Mobile Phones, Multimedia, Enterprise Solutions and
Networks.

 About Nokia

Business Research Methods Page 4

 Nokia is a world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia connects
people to each other and the information that matters to them with
easy-to-use and innovative products like mobile phones, devices and
solutions for imaging, games, media and businesses. Nokia provides
equipment, solutions and services for network operators and
corporations.

 The GSM Involvement

In 1988, Nokia Mobile Phone emerged from the Nokia Mobira Oy.
After three years, the first Global Systems for Mobile Communications
or GSM phone was introduced.

 Growth of Nokia
 Nokia sold over 111.7 million units worldwide, marking a 26 per cent,
year-on-year growth.

 Finally, in 1998, Nokia mobile phones became the world's leader.

 Nokia mobile phones continue to be one of the best and most

innovative in the world. This was proven in 2002 with the company's
launching of Nokia 6650, its first 3G phone.

Problem Identification
 Why the sales of Nokia mobiles are higher as compared to other
mobiles in Lahore Pakistan.

 Why Nokia is beating other mobiles consistently in Lahore.

 Our research issue is exploratory.

Business Research Methods Page 5

 Justification of Problem
Market share of Nokia in Lhr.

Business Research Methods Page 6

 Source; Managers of MZ & United

Unstructured Interviews
 Our survey on Nokia was especially concentrated in its growing
sales.

 We went to mobile dealers & customers to get feed back about

the sales of Nokia. A questionaire is developed in order to collect
information, customer`s and mobile dealer`s prefrences regarding
mobiles.

 We interviewed 250 Customers & 100 Mobile dealers in Lahore .

 According to the survey result Nokia is most loving brand in

Lahore as compared to samsung, sony eriscon, Motrolla and other
mobiles.More than 90% customers and dealers prefer Nokia as
compared to other mobiles.

Statistics of unstructured Interviews

Business Research Methods Page 7

 Major Objectives of Study
 Why Nokia has retained the top slot in Lahori GSM market.

 Comparison of Nokia with other mobile brands.

 Why the Nokia sales are getting high day by day.

 What are the factors which influence the consumer purchase?

Literature Review
Worldwide smart phone sales growth survey
This survey result shows that Nokia retained its worldwide smart phone
lead, with a share of 40% and also remains the smart phone volume leader
by some distance and its share is stable year on year.

Company Market Market Growth

Share Share 2007-
2008 2007 2008 

Business Research Methods Page 8

 Nokia 43.7% 49.4% 0.8%
RIM 16.6% 9.6% 96.7%
Apple 8.2% 2.7% 245.7%
HTC 4.2% 3.0% 58.5%
Sharp 3.8% 5.6% -24.0%
Others 23.5% 29.6% -9.7%
Total 100% 100% 13.9%

Source; www.cellular-news.com

Survey by Nokia research center (2007)

Interacting closely with all Nokia business groups and Technology Platforms,
Nokia Research Center is responsible for the strategic and long-term research
in Nokia. Looking beyond current product development, the Research Center
challenges current strategies and drives Nokia's renewal through long-term
technology exploration. Nokia Research Center participates in the
standardization work and various international R&D projects in cooperation
with universities and research institutes. Nokia Research Center employs
about 950 people and has activities in Finland, USA, Germany, Hungary, China,
Japan and other countries of the world.

Business Research Methods Page 9

  Nokia is one of the most loved and fastest growing brands in the world
according to the survey result of 2007.

 Source ; (linerboard copy of business week, July 2006)

India`s largest mobile usage study (2009)

 The survey is one of the most representative, independent
enumerations of mobile phone usage in India. Close to 285,000 urban
and rural Indians, covering all states and union territories–574
districts, 3,175 towns and over 2,800 villages were interviewed. With
at least 30 plus sample each from 323 districts and 419 towns, and 100
plus sample each from 184 districts and 155 towns, the study could
actually be the World’s largest  mobile (telecom) usage study carried
out in a single country. The survey was carried out by a reputed local
research agency under the guidance of Wireless Federation.
 With the Mobile sector in India seeing close to 20% of its market
capitalization knocked off in the last few days and increased
momentum in the price war in India, the results from this survey will
help the sector understand its customers better in order to re-gain
some of its strength back.
 By using the India Mobile 2009 results, Mobile Operators will be able
to further mould the study to better suit their needs from 2010
onwards.
 This study will be the de-facto benchmark for Mobile Usage in India,
given the thorough nature of the research, the sheer size of the
sample and the level of interest from the Mobile Eco-System in
utilizing the results from this study.
 Source ; www.wirelessfedration.com

Business Research Methods Page 10

 Theoretical Framework

Price Moderating
Durabilit
y
Featur High
es Sales
Style
Promoti
Business Research Methods Page 11
on
Resale
Independent Dependent
 Explanation of Variables
 Dependent Variable
 Sales; The exchange of goods or services for an amount of money or
its equivalent; the act of selling.

 Independent Variables
 Price; monetary value: the property of having material worth.

 Durability; A durable good, one useful over more than one period.

 Features; A prominent or distinctive aspect, quality, or characteristic.

 Style; The way in which something is said, done, expressed, or

performed.

 Promotion; Advertisement, Marketing plans

Business Research Methods Page 12