E-Business

Technologies
Wednesday, January 13, 2021

From the perspective of an Entrepreneur

Strategy of a Business
Strategy - Devising a plan to put in an actual market; Formal way of plan; way to make a plan run
and exist in the market.
Plan is simply an Idea.

How to Analyse the strategy?

Mintzberg (5P’s of Strategy) - Indirectly, every business follows these strategy.
1. Plan - Making up mind to do something. Having an Idea. Eg. Opening a store in Greater
NOIDA. Includes plan of action?
2. Ploy - Discouraging a competitor to have a stand alone advantage; Barrier to Entry
3. Pattern (of the market & business) - Feasibility of a business;
4. Position - Foreseeing it in the industry with respect to other business. Eg. Country Delight;
Competition - Being Different
5. Perspective - Ability to think about a problem and think in a reasonable manner. Analyzing
Threats

NOTE:- All things go hand in hand.

NOTE:- Diff. B/w a swot analysis and strategic analysis - swot analysis is done for a particular
business whereas the strategic analysis is done to analyze is done for analyzing a particular
sector of a business - market.

PEST Analysis - Political Economical Social Technological Analysis(originally)/ PEST(EL) -

Environment Legal
A strategic business tool, used by any business entity to discover, evaluate, organize and track,
the macro factors which can impact their business now and also in future.

Tuesday, January 19, 2021

Introduction to Business Strategy

PESTEL ANALYSIS

Developed in 1964-67, known as “Scanning Business Environment” by Prof. Francis Aguilar.

A strategic business tool, used by any business entity to discover, evaluate, organize and track,
the macro factors which can impact their business now and also in future.
One factor may come under 2 heads. NOTE:- Political and Legal go hand in hand.

P - Political - tax policy, labour policy, trade policy

E - Economical -
S - Socio-Cultural - Demographic Profile, Preferences of people, status symbol
T - Technological - Use of upgraded technologies,
L - Legal - abiding by the laws like ownership, structure of the business entity, etc.
E - Environmental-

It is for the business who are yet to enter a particular market and also that talks about external
factors that are outside the control of the company.

Eg:- TESLA entering Indian Mkt.

P - Establishing Electric Charging Points
E - Inflation Rates, Pricing, Subsidies to the people
S - People preferring swadeshi products than foreign goods, perceptions of the people
T - Mileage of the electric battery
L - Following policy
E - Environmental
Friday, January 22, 2021
Synchronous

Porter’s 5 Forces Modal

External Courses unlike the SWOT Analysis to determine where we stand (position) in a particular
market.
We also take into account the competitors’ moves. It depends upon the size of the business and
the market in which the business works.

1. The beginning power of suppliers - this analyses how much power or control the company’s
suppliers (the market of input) has potential to raise its prices or reduces the quality of purchased
goods/services which in turn would lower an industry’s profitability potential.
A) No. Of size of suppliers
B) Uniqueness of each suppliers’ product
C) Company’s ability to substitute/cost of switching

2. The bargaining power of buyers - It is also known as market of output. It analyses to what extent
the customers are able to put the company under pressure which also affects the customers’
sensitivity to price change,
A) Customer has a lot of power when there are aren’t many and when the customers has many
alternatives to buy from.
B) Buying power is low when the customer purchases in small amount, act independently and
when sellers product is very different from its competitors

3. Threat of potential new entrants

4. The threat of new substitutes
5. Extent of competitive rivalry

Friday, January 29, 2021 Dr. Megha Chauhan Synchronous

Threat of potential new buyers - certain barriers that the existing sellers have set in the markets.
Eg. Bhim ji Zaveri Jewellers.

Threat of new substitutes - This threat basically analyse the ability of a customer of find a way of
doing what to do(to find a similar service of what is offered). eg. APPLE ; uniqueness of the
product.

Extent of competitive rivalry - This force analyze how intense the current competition is in the
market place. Rivalry is high when there are lots of competitors, roughly equal in size and power,
when the industry is growing slowly, and the consumer can switch easily. Eg. Airlines industry

ACTIVITY
PESTLE ANALYSIS
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Tuesday, February 9, 2021 Dr. Megha Chauhan Synchronous

Evaluation of E-Commerce Implementation.

E-commerce : Buying and selling of goods and services using internet.

E-business : It is a wider term. It includes formulation of strategy, planning, etc.