MARKETING MANAGEMENT

Selling- transforms the goods into money

Marketing-is the method of serving and satisfying customer needs
Marketing is not just selling it triggers people’s mind.

Selling vs marketing:

7 p’s of marketing:
 Price
 Place
 Product
 Promotion
 Physical environment
 People
 Process
Marketing tricks
70% discount – instant markdown
for different quantity- different pricing – decoy pricing
false sense of urgency
sell items at loss to penetrate market – loss leader
the way items are placed – the greun transfer
odd pricing – 99, 999
combo meals – bundle price
geographical indagator:
geographical name for a product. Eg: mysore sandle, dargiling tea.
Advantage: avoids fake products,
Michael porter’s option: (having all or any two will get struck in middle)
Either differentiation or lower price or focused product (focus on one product)

Product differentiation
Nike case study – (innovative products, tech growth, fuelband and collaboration with
apple)
S-T-P (segmentation, targeting and positioning)
Market segment