JUN KANG is the founder and CEO of Divtone entertainment.

K-POP is a growing trend among

youngsters. As K-POP(Korean-pop) all about Koreans. Jun Kang wanted to break the barriers and let
the whole Asia take part in that trend. Z-POP DREAM is about discovering and nurturing hidden
talents initially from across Asia and turning them into global K-pop stars. Currently the members
are from 7 countries across Asia with artistes hailing from Japan, Philippines, Thailand, Taiwan,
India, Vietnam, and Indonesia. An entrepreneur should be innovative and make the first move to
grab the opportunity. Jun Kang took the first step to gather people from around Asia and succeeded.
Now, Z-stars have a separate fandom. Z-stars consist of Z-girls and Z-boys. Their fans are collectively
called as Galaxz.

Z-boys and Z-boys debuted in South Korea in 2019. Since then, they created their own fanbase.
When every K-pop was written and sang in Korean, Jun Kang supported Z-stars to write the full
song in English, this reached a large number of audiences even from western countries.

Jun Kang’s marketing strategy:

 Marketing through popular K-POP artists:

He used popular K-pop artists to attend the debut and promote
Z-stars. Famous artists (TWEETY, LIPBUBBLE, CHUNG HA, WANNA B, APINK,
MONSTERX) were invited to the concert, because of their arrival this increased the
audience with their fan, who soon viewed the z-stars performance after their idol’s
performance.
 LIVE marketing:
V-live is a South Korean live video streaming service that allows celebrities to
live chat with their fans. They promoted their show in fun way by dressing up like
animals.
 Z-pop school:
They travelled to the most crowded street and performed a street show.
Which gained more attention. They also performed in all the seven countries.