Mini memoire

Building brand image

Presented by Omar Kassim Omar

Directed by Raouia Mohamed Hammami

 Research motivation

Research question

Contribution to research question

Hypothesis

Methodology

Results

Conclusion

Limits & Further research development

Research motivation

v Building brand image

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Research question

How to build a strong brand image

for the start-up 4Cs Solutions?
Contribution to the research question

v Building brand image

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  H1: “The reputation influences the company brand image”
 h° “There is No relationship between the reputation and the brand image”
 h1 “There is A relationship between the reputation and the brand image”
 H2: “The quality service influences the company brand image”
 h° “There is No relationship between the quality service and the brand image”
Hypothesis  h1 “There is A relationship between the quality service and the brand image”
 H3: “The perceived value of the customers influences the company brand image”
 h° “There is No relationship between the perceived value of customers and the
brand image”
 h1 “There is A relationship between the perceived value of customers and the
brand image”
 H4: “The communication influences the company brand image”
 h° “There is No relationship between the communication and the brand image”
 h1 “There is A relationship between the communication and the brand image”
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Methodology
Literature review

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Empirical study

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Variables

V0

V1

V2

V3

V4
Results
Question ?

Interpretation

§ Interpretation
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Conclusion
How to build a strong brand image
for the start-up 4Cs Solutions?
Limit & further research development

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