HYPE Webinar Introduction To Open Innovation

INTRODUCTION TO OPEN INNOVATION - INCREASING THE
COLLECTIVE INSIGHT OF YOUR INNOVATION PROGRAM

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www.hypeinnovation.com
HYPE Innovation Our Products
Support Full 100%

Founded 2001 Specialize in
Scope of Configurable
as Daimler Innovation
Innovation > Evolves with
spin-off Management
(End2End) You
Offices in
Headquartered Off-the-Shelf Cloud or
Boston, Denver,
in Bonn, Experience- On-Premise,
Abu Dhabi,
Germany Based Tools Buy or Rent
London & Lyon
Software Process
An easy-to-use, flexible A trusted, turnkey

platform for innovation social process for
– ready to implement innovation
within your IT – ready to introduce
infrastructure across your
organization
Implementation Enterprise
Services Innovation
Consulting
Installation and
integration support  Strategy
into your infrastructure  Architecture
 Execution
Automotive Technology Manufacturing Energy & Utilities Pharma / Chemical
Transportation / Logistics Consumer Goods Medical Finance & Insurance Other

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KPMG’s annual CEO survey shows us that CEO’s
are really concerned with disruption:
Source: Global CEO Outlook 2015 (KPMG), page 4

Fast Innovators are 18X
84% execs say innovation more likely to have 30%
is critical; 6% satisfied revenue from
with performance Innovations
McKinsey Boston Consulting Group
Only 25% of firms There is a 81% positive

effectively generate & correlation between
convert innovation innovation and
Booz & Company
collaboration
HR Magazine
•
More ideas / Greater diversity / Wider net of expertise
Beyond the
Team Department Enterprise
enterprise
Less control / Less secure / More worry about IP
Less understanding of motivation and how to

drive outcomes
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Ideas
Audiences
External
Vendors Suppliers Universities Alumni Partner Consumers Competitors
Solutions
Collaboration Platform Concepts
Insights
Audiences
Internal
Marketing Finance IT Sales R&D HR Management

Best
Practices
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Business customers
Academia
Existing suppliers
Your
Organization
Citizens
Potential suppliers
www.hypeinnovation.com Consumers
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https://myfpideas.com
A, B, C …
Online platform
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• http://www.disneyabcpress.com/abc/shows/the-
toy-box/
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A
• B C …
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Online platform
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Customer Customer Customer
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Online platform
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Supplier / Partner Supplier / Partner
A B
Online platform
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Motivation Engage- Legal
Purpose Addressee Driver Transaction
of invitees ment model framework
Commercial
Commercial Joint
Joint
Feedback Supplier
Supplier Marketing Suggestions NDA only
joint
joint benefit
benefit innovation
innovation
R&D –
Problem
Problem Enthusiasm Satellite
Partner R&D
R&D project Disclaimer
solving
solving for the topic innovation
proposals
Option The HYPEM&A

Customer Open Innovation
Business matrix allows us
Brand loyalty
Parallel
IP
IP protected
protected
selection proposals innovation
to map any open innovation project and
ensureNew
we’ve
bus’ considered all key factors Multi party Time limited
Co-creation Consumer Insights Rewards
dev’ innovation IP protection
Finding General Closed open

Procurement Solutions
Solutions Reputation
partners public innovation
Expert Community
Marketing HR
community innovation
Government
Suppliers
supplier www.hypeinnovation.com
Target
audience?
B2B B2C
One or
multiple 3rd
parties?
One Multiple
Joint Collaboration Collaboration

between 3rd between
Innovation audiences?
parties?
No Yes No Yes
Collaboration
Multi-Party “Closed” Community
with internal Innovation Open Innovation Open Innovation
employees?
No Yes
Satellite Parallel
Innovation Innovation
• The third party has a • We know who to
commercial reason approach and what
to share / help to focus on
Quality of
Vested interest
relationship
Commercial Model of
considerations engagement
• IP and confidential • Process and

information is technology can
protected be put in place
to facilitate
engagement
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1. Collect ideas 1. State needs
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2. Look if there is a need 2. Look for ideas

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1. State needs
2. Look for ideas

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1. Collect ideas
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2. Look if there is a need •

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QUESTIONS?

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INTRODUCTION TO OPEN INNOVATION - INCREASING THE

COLLECTIVE INSIGHT OF YOUR INNOVATION PROGRAM

Support Full 100%

An easy-to-use, flexible A trusted, turnkey

Transportation / Logistics Consumer Goods Medical Finance & Insurance Other

Source: Global CEO Outlook 2015 (KPMG), page 4

Only 25% of firms There is a 81% positive

Less control / Less secure / More worry about IP

Less understanding of motivation and how to

Vendors Suppliers Universities Alumni Partner Consumers Competitors

Collaboration Platform Concepts

Marketing Finance IT Sales R&D HR Management

Customer Customer Customer

Option The HYPEM&A

Finding General Closed open

Joint Collaboration Collaboration

• IP and confidential • Process and

1. Collect ideas 1. State needs

2. Look if there is a need 2. Look for ideas

2. Look for ideas

2. Look if there is a need •

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