Estee Lauren Castillo Serrano

32 San Pioquinto Malvar, Batangas

+639274890374 -φ esteelauren1011@gmail.com
Skype ID: esteelauren1011

I. OBJECTIVE:

✓ To use my expertise in different fields like internet marketing, email campaign

marketing, search engine optimization, customer support, sales B2B transaction,
keen virtual assistant skills, bookkeeping, Basic Photoshop, Basic WordPress and
such.

II. KEY QUALIFICATIONS

a. Digital/Internet Marketing

● Managing social media.

● Knowing Google AdWords and Bing
● Effectively analyzing data.
● Being familiar with SEO.
● Competent project management.
● Know the many facets of content marketing.
● Being proactive.
● Seeing the vision.

b. Email Marketing

● Deliverability (Avoid SPAM complaints)

● Know how the Gmail Promotions tab works
● List building
● Social media integration
● Subscriber engagement
● Analytics and data
● Email marketing automation
● Segmentation of emails
● LEAD GENERATION

c. Virtual Assistant Skills

● Dependable / reliable / consistent

● Good communication skills
● Time-management
● Resourcefulness (or not being thick)
● Managing expectations and instilling confidence
● Adding value
● Working alone
● Versatile / flexible / adaptable
 ● Trustworthy / honest
● Professional

d. Sales Skills

● Overcoming mindset
● Goal-setting and time management
● Mastering the sales process
● Selling conversation
● Presentation and closing the sale
● Enhanced sales techniques

e. Customer Handling Skills

▪ Answer and respond to every inquiry of members

▪ Research required information using available resources
▪ Manage and resolve customer complaints
▪ Provide customers with product and service information
▪ Enter and update customer information into system
▪ Process orders, forms and applications
▪ Document all call information according to standard operating procedures
▪ Rapport to build value to company

f. Bookkeeping/Administrative Skills

● Experience as a in accounting and bookkeeping

● Highly skilled in performing A/P, A/R, billing, financial reconciliations and
payroll.
● Almost 2 years’ progressively responsible administrative experience
● Highly skilled in preparing and managing office correspondence, reports and
documents

III. AREAS OF EXPERTISE

o Hard-core selling o Tenacious

o Communication skills o Adaptable
o Problem solving o Stress tolerance

IV. PROFESSIONAL EXPERIENCE

Digitane.com
|Digital Marketing Associate|

AMZ Incorporated
|Email Marketing Associate|
Amazon Seller
|Product Listing/ Product Description|

NYwholesale.com
|Cold Caller/ Sales Outbound Calling|

Onlinejobs.ph
|Content Writer/Copy Writing|

Product Review with Amazon

VXI Global, Inc.

Sales and Billing Representative
|August 2, 2016 – February 2, 2017|

● Product knowledge expert ● Active listening

● Strategic prospecting skills ● Objection prevention
● Rapport building on the call ● Objection handling
● Buyer-Seller agreement ● Closing Techniques

American OnLine (AOL)

Call Customer Representative: Chat Support
|January 19, 2015 – May 19, 2016|

▪ Communication skills focused on understanding customer needs and developing

resolutions.
▪ Proven ability to grasp product knowledge to rapidly address customer questions and
complaints.
▪ Able to stay calm when confronted with angry customers and defuse tense situations.
▪ Understanding of customer psychology to more effectively problem-solve.

Fund for Assistance to Private Education- Calamba, Laguna

Bookkeeper | January 2013 – June 2013|

▪ Maintain company books including A/P, A/R, bank statements and other reports
▪ Reconcile and balance accounts
▪ Manage employee payroll services
▪ Record cash receipts

ODESK - Administrative Virtual Assistant

|October 2013 – February 2014|

▪ Perform a mixture of clerical tasks in support of the office

▪ Answer telephone and email, and take messages and forward calls to employees
 ▪ Sort correspondence and logs or place time stamp on incoming and outgoing mail
▪ Validate data by direct evaluation with original source material

V. ADDITIONAL SKILLS AND ABILITIES

➢ Able to maintain confidentiality of documents

➢ Proven ability to perform advanced accounting and mathematical calculations
➢ Outstanding work ethics with excellent organizational skills
➢ Excellent organizational and communication skills
➢ Honest and trustworthy
VI. EDUCATIONAL BACKGROUND:

Elementary Education:

San Pioquinto Elementary School

Award/s: 1st Honorable Mention
Best in Math
Best in Spelling
Secondary Education:

Christian College of Tanauan

Award/s: 1st Honorable Mention
MTAP Awardee

Higher Education:

BS in Accountancy, March 2014 (undergraduate)

Lyceum of the Philippines- Laguna
Minor: Business Management
Sales and Marketing
Business Law and Taxation
GPA: 90%

I hereby certify that the statements and information in this application form are true and correct to the
best of my knowledge and belief.