Cost Leadership:

Foreign Company:
McDonald’s primary generic strategy is cost leadership. In Porter’s model, this
generic strategy involves minimizing costs to offer products at low prices. As a
low-cost provider, McDonald’s offers products that are relatively cheaper
compared to competitors like Arby’s.
Pakistani Company:
Tapal is No.1 Tea producing brand of Pakistan. In 2016 Tapal covers the largest
market share of Pakistan and provide the best tea at low prices as compared to its
direct competitor Lipton.

Differentiation:
Foreign Company:
Tesla's differentiation strategy is a long term play, with a focus on electric
automobile automation, battery technology, and environmentally friendly
products such as solar roof tiles. According to the About Tesla page, Tesla's
mission is to accelerate the world's transition to sustainable energy.
Pakistani Company:
Morris Garage (MG) has introduced first automated car in Pakistan with self-
parking feature named as MG HS. The car is gaining popularity throughout the
country.
Both Cost Leadership and Differentiation:
Foreign Company:
Smart phone brand VIVO is providing cheap and reliable smart phones with so
many advanced features specially it's HD camera which were only available in
expensive smart phones before VIVO.
So, advanced features in cheap and reliable smart phone is differentiating the
product and company is providing it at low rates because of cost leadership.
Pakistani Company:
Pak Suzuki have launched a first 660cc car in Pakistan which have a very
impressive fuel average and is little bit cheaper as compare to other cars of this
segment.

This analysis will be useful for us in our selling activity because we have
understood that cost leadership is important for maintaining the price to compete
in the market and your product should be different from similar products to
attract customers.