Professional Documents
Culture Documents
Abstract
The hospitality industry is now becoming more complex as the guests no longer prefer
conventional hotels. Islamic hotels especially face similar issues, forcing human resource
managers to find new ways of managing relationships with employees and guests. Good
relationships within an organization which often displayed by organizational culture are
the main incentives to stimulate positive behavior among employees. The purpose of
this paper is to examine the variables related to the performance of Islamic hotels. We
use a cross-sectional and correlational research design for this quantitative study. As
many as 50 sharia hotel employees from several sharia hotels in the city of Padang
participated in the questionnaire survey. SPSS 21 analysis was émployed, and the results
showed that the independent spiritual leadership variable affected hotel performance
with a significance value (0.045) smaller than the alpha value of 0.05. And for the second
hypothesis of the Islamic Islamic organizational culture as an independent variable, it is
evident that it influences the performance of sharia hotels in the city of Padang with a
significance value of (0.000) smaller than an alpha value of 0.05. The findings - this study
shows the importance of spiritual leadership and Islamic organizational culture on
improving performance for Islamic hotels. Findings should be beneficial to managers
and owners of Islamic hotels that aim to improve their relationships with employees and
increase their productivity.
DOI: 10.2478/9788395720406-022
© 2020 E. Maryanti. This is an open access article licensed under the Creative Commons
AttributionNonCommercial-NoDerivs License (http://creativecommons.org/licenses/by-nc-nd/4.0/)
1. Introduction
The tourism industry is a significant driver of the country's economy, especially for
developing economies like Malaysia, wanting to diversify its income stream. The
tourism industry in Malaysia has contributed more than 13 percent of Malaysia's GDP
since 2013, and domestic tourism spending has increased since 2010, from RM63.1
billion to RM 80.1 billion in 2014 [1].
Tourism has become an essential source of income for many countries, including the
Southeast Asian region. "Given its economic potential, the Malaysian government
consistently provides support and incentives for the local tourism industry. This
support includes helping the tourism sector explore new and uncharted areas and
creating an attractive value proposition to Malaysia as a tourism destination. One of
these areas is halal tourism, targeting Muslim travelers from around the world. Halal
tourism, as opposed to conventional tourism, provides options for Muslim travelers,
who prefer to travel without worrying about violating Shariah law [2] and have shown
that it is a major country in halal tourism by becoming a tourist destination for Middle
Easterners. Similarly, Indonesia is also passionate about introducing halal tourism in
providing halal tourism, the government, through the Ministry of Tourism, designating
several regions as a halal tourism destination.
Recently, Indonesia's Ministry of Tourism and Culture has developed and promoted
business services in the areas of Hotels, Restaurants, Tourism and Spa at Ten (10) halal
tourism destinations. This development is implemented in several cities, namely Aceh,
West Sumatra, Riau, Jakarta, West Java, Central Java, Yogyakarta, South Sulawesi,
Lombok and East Java [3]. It can be concluded that halal tourism can attract Muslim
foreign and domestic tourists. Therefore, halal tourism has good prospects and
promises foreign exchange resources in the future [4].
The development of Islamic-oriented tourism services standards about alcohol-free
travel services, gambling-free, and food, and halal provision [5] [6]. This development
has been proven by the nomination of the province of West Sumatra to be the leading
Islamic-oriented halal tourism destination of the world at the 2016 World Halal
Tourism event [7].
West Sumatra is one of the areas with higher sales value due to its natural beauty
and historical and cultural richness, such as the "grill house" stalls full of a variety of
fine art-based products packaged and sold to tourists. Also, most West Sumatra
residents are Muslims who strongly support government programs to make West
Sumatra a halal tourism destination. At the halal tourism competition or better known
as the 2016 World Halal Tourism Awards, West Sumatra won the world's best halal
cuisine category and the world's best halal destination [7].
The Shariah Hotel Business is becoming a focal point today as the community
presents a wide selection of hotels to relax or hold business meetings. Shariah Hotels
and conventional hotels are real estate businesses that provide accommodation,
offerings, and services. Conventional hotel services are open to food, beverages, and
entertainment, while Shariah Hotel services refer to Islamic teachings where food,
also Shariah-compliant or just keeping up with existing business labeling its business
as sharia. The National Shariah Council (DSN) through the Fatwa DSN of the
Indonesian Scholars Council No: 108/DSN-MUI/X/2016 on the guidance of tourism
maintenance based on Shariah principles has made it clear that the Shariah Hotel's
effort is to provide accommodation in the form of rooms within a building that equips
with the provision of daily food and drink, entertainment and other amenities to make
a profit according to Shariah principles [9].
The Minister of Tourism and Creative Economic emphasized that shariah tourism
would be supported by various facilities and services that would meet the shariah
demands. The availability of its products and services would benefit both Muslim and
non-Muslim tourists. The setup for this program includes three requirements: first,
tourism products such as hotels, restaurants, spas, and travel agents must meet shariah
standards. Second, human resources (HR) such as hotel guides or customer service
must also cater to the needs of the sharia tourism industry.
The third preparation is in the form of the promotion of Indonesian sharia tourism
[10]. It appears that the concept of Shariah Hotel implemented in West Sumatra in terms
of providing facilities is not very different from conventional hotels. It is because the
majority of West Sumatra residents are Muslim, so if we look at it briefly, the facilities
offered by conventional hotels and this Shariah Hotel look similar. What differentiate
them is the process of screening the guests.
However, this is also practiced by most conventional hotels in West Sumatra that
they do not necessarily label their hotels as sharia-compliant. So, in this case, what
should be seen as a difference is in the management of Sharia Hotels. If the organization
is managed according to an Islamic perspective, management will gain glory and feel
calm knowing that they are doing work because of the Creator, Allah SWT [11]. If we
look at the management, the process must be sharia-compliant, for example, starting
from the process of taking workers so that the process of dismissal of workers is also
carried out on sharia way. It includes the handling of financial which must also be done
in sharia way.
Some reviewers investigate the impression of applying Islamic principles in Muslim
societies. In "Islamic Awakening in Asia and Management of Human Resources," [12]
clearly illustrates the ethics and values that must be followed in the workplace and how
different Islamic countries manage their workers. The writing "Organizational
governance in an Islamic perspective" develops a conversation that explains the Islamic
perspective on corporate governance as a special case rather than decision-making
theory. Working individuals today spend much time at work. [13] Because of that,
every Muslim needs to be honest, upright, and dedicated. If the work is carried out
ethically, he will get the ease of Allah SWT - the sole aim of every Muslim [14].
Efforts to strengthen the role and position of the halal tourism sector as a pillar of
competitive and reliable tourism development strategies in West Sumatra, may not be
unmistakably still confronted by several problems and constraints demanding tactical
and concerted steps and efforts in overcoming them. These limitations and efforts can
be further elaborated as follows:
Indonesia's potential as one of the halal destinations has also been proven by the
various awards received. However, the award is not enough because we do not have
certain data regarding the number of hotels, restaurants and other supporting facilities
that are halal certified or at least affectionate with Islam.
2. Literature Review
Halal Tourism
Halal tourism are the tourism activities following Islamic teachings. All objects,
goods, products and services offered in the tourism industry must be in accordance
with Islamic teachings. Halal must include all components, such as halal / sharia hotels,
halal restaurants and halal travel. [19] [20] [6] [7] [22] [5] [23] [24].
Sharia Compliant Hotels
The shariah-compliant hotels are defined as a hotel governed by shariah standards
that go beyond the concept of a dry Islamic hotel [26]. These include the core values of
hotels that follow Islamic perspectives in all aspects, from cleaning up to accounting
practices [25]. Some studies address Islam's needs, which include challenges to Islam,
such as and the prohibition of entry for unmarried couples. In addition, they also found
that hotels could provide religious information such as the location of nearby mosques
or prayer time and nearby halal restaurants [27] [28]. Halal hotels, as mentioned above,
can be considered as examples for other hoteliers to emulate their efforts [29].
Islamic Organizational culture
Organizational culture as a form of assumptions that are owned, implicitly accepted
by the collection, and determine how the collection feels, thinks, and acts in response
to various environments [35]. Meanwhile, a system of meaning shared jointly by
experts who distinguish organizations from other organizations [36]. Islamic
organizational culture refers to the spiritual values of Islam that originate from the
Qur'an and the Hadith [34] that organizations that promote the application of spiritual
values will provide opportunities for workers to receive higher devotion, growth, and
personal development as well. It is stated that the spiritual values underpinning
commerce's triumph are honesty, responsible action, security, love, and without
ferocity [37].
The culture of Islamic organizations originates from the Qur'an and Hadith as stated
by Toto Tasmara [38] namely, "Actualizing all the potential of our faith, thoughts and
warnings, and knowledge to give value to the universe for happiness." Fahmi Idris said
that: "Corporate culture which is upheld in the context of administering Islam, of
course, is a core value agreed upon in Islam, namely values derived from the Qur'an
and As-Sunnah" [39].
Hotel performance
Currently, financial and non-financial measures can be employed to control
organizational performance. Examples of financial measures return on investment
(ROI), return on assets (ROA), and earnings per share [31]. Financial measures are more
common, even at certain levels in a particular organization, financial reports have been
generated daily [32]. The reason is that financial performance is often at the core of
organizational effectiveness and the most measurable parameter [33].
Spritual Leadership
The values, attitudes, and behaviors needed to motivate themselves and others
intrinsically so that they have a sense of spiritual well-being through vocation and
membership [30]. And get one more reference on this variable.
3. Research Method
4. Results
The case of a guest screening system for sharia hotels in the city of Padang, most
sharia hotels practice it by checking identity cards, marriage books and asking directly
to the guests concerned (42.0%) and it is known that the sharia hotels in the city of
Padang do not have halal certification for the hotel (52.0%) and in the process of
arranging the certification of sharia hotels (44.0%), then the origin most of the guests
staying at the sharia hotel is the majority of local or domestic guests (90.0%) while the
rest comes from outside guests country (10.0%).
Table 2. KMO and Bartlett’s test (validity test) & Cronbach's Alpha (reliability test).
Kaiser-Meyer-
Bartlett's Test of
Olkin Measure of Cronbach's
Variable Sphericity df Sig.
Sampling Alpha
Approx.ChiSquare
Adequacy
Spritual Leadership .767 674.563 78 .000 .939
Islamic Organizational .818 602.230 55 .000 .887
Culture
Hotel performance .732 810.788 66 .000 .933
Unstandar
Standardized
dized Collinearity Statistics
Coefficients
Coefficients
Model
Beta
B Beta t Sig. Tolerance VIF
1(Constant)
.367 .539 .681 .499
Table 4: Multiple regressions estimates for Spiritual Leadership and Islamic Organizational
Culture
Model R R Square Adjusted R Square Std. Error of the Estimate
1 .828a .685 .657 .45215
5. Discussion
Of the two variables that influence sharia hotel performance, the Islamic
organizational culture has the most influence on sharia hotel performance. These
results indicate that a distinctive Islamic organizational culture and following Islamic
values in sharia hotels will impact improving the performance of sharia hotels. The
culture applied in many interactions will influence the surrounding environment and
form a new culture that will be applied continuously. The culture of an Islamic
organization that is appropriately and consistently implemented will positively affect
the employee's personality.
Every employee will be accustomed to applying Islamic values in the operational
activities of sharia hotels. This application can automatically improve employees'
performance in carrying out their responsibilities because employees also consider
that working also means a part of worship as a form of piety to Allah SWT. Therefore,
work must be following norms and values; meanwhile, when there is conscious
negligence arises, employees will feel responsible for negligence because there is a fear
of God.
Spiritual leadership also has a positive and significant influence on the
improvement of Sharia hotels' performance because leaders who understand religious
and sharia values will treat employees well so that employees will also work in
comfortable conditions without having to feel pressure from their superiors. As in
carrying out the Islamic Shari'a demands, a leader must also be able to be in all aspects
of life. The creation of a leadership that is mentioned allows a Muslim to concern
himself or himself with a people to be able to maintain his relationship vertically (to
Allah SWT) and horizontally (his people ), in an Islamic perspective, leadership is a
belief or trust that involves a psychological contract between a leader and his followers
doing good deeds. Thus, a leader must have a strong moral character developed
through four spiritual development stages, namely Islam, Faith, Taqwa, and Ihsan.
Islam views that leadership will be held accountable before Allah SWT.
6. Conclusion
respectively. Thus, the same questionnaire was used in the actual analysis because
each variable's reliability coefficient values were acceptable.
References
[1] Jabatan Perangkaan Malaysia. (2017). Laporan Tahunan 2017. Putra Jaya, Malaysia
https://www.dosm.gov.my/v1/uploads/files/4_Portal%20Content/1_About%20us/7
_AnnualReport/Laporan_Tahunan_2017_DOSM.pdf.
[2] Isa, S., Chin, P. and Mohammad, N. (2018), "Muslim tourist perceived value: a study on
Malaysia Halal tourism", Journal of Islamic Marketing, Vol. 9 No. 2, pp. 402-420.
https://doi.org/10.1108/JIMA-11-2016-0083.
[3] Adinugraha, Hendri Hermawan., Sartika, Mila., Kadarningsih, Ana. (2018). Desa Wisata
Halal: Konsep Dan Implementasinya Di Indonesia. Human Falah: Volume 5. No. 1 Januari
– Juni 2018
[4] Firdausi, I., Marantika, S., Firdaus, Z.N., Sajidah, R., 2017. Lombok: Halal Tourism as a New
Indonesia Tourism Strategy, in: March 13-15, 2017 Dubai (UAE). Presented at the March
13-15, 2017 Dubai (UAE), HEAIG. https://doi.org/10.15242/HEAIG.H0317447.
[5] Battour, M., & Ismail, M. N. (2016). Halal tourism: Concepts, practises, challenges and
future. Tourism Management Perspectives, 19, 150–154.
https://doi.org/10.1016/j.tmp.2015.12.008.
[6] Jafari, J., & Scott, N. (2014). Muslim world and its tourisms. Annals of Tourism Research,
44(1), 1–19. https://doi.org/10.1016/j.annals.2013.08.011.
[7]World Halal Tourism Award. (2016). Abu Dhabi, Uni Emirat Arab.
https://republika.co.id/berita/dunia-islam/islam-nusantara/16/12/08/ohtyo2330-ini-
para-pemenang-world-halal-tourism-awards-2016.
[8] Wadongo, B., Odhuno, E., Kambona, O., & Othuon, L. (2010). Key performance indicators
in the Kenyan hospitality industry: A managerial perspective. Benchmarking, 17(6), 858–
875. https://doi.org/10.1108/14635771011089764
[9] DSN MUI . (2016). Fatwa Dewan Syari’ah Nasional Nomor 108/DSN-MUI/X/2016
Tentang Pedoman Penyelenggaraan Pariwisata Berdasarkan Prinsip Syariah.
https://tafsirq.com/fatwa/dsn-mui/pedoman-penyelenggaraan-pariwisata-
berdasarkan-prinsip-syariah .
[10] Sofyan, Riyanto. 2011. Bisnis Syariah Mengapa Tidak?, PT. Gramedia, Jakarta.
[11] Bilal, K., Ayesha, F., & Zareen, H. (2010). Human Resource Management: An Islamic
Perspective. Asia-Pacific Journal of Business Administration, 2(1), 17–34. Bilal, K., Ayesha,
F., & Zareen, H. (2010). Human Resource Management: An Islamic Perspective. Asia-
Pacific Journal of Business Administration, 2(1), 17–34.
https://doi.org/http://dx.doi.org/10.1108/MRR-09-2015-0216
[12] Tayeb, M. (1997), "Islamic revival in Asia and human resource management", Employee
Relations, Vol. 19 No. 4, pp. 352-364. https://doi.org/10.1108/01425459710170086.
[13] Alam Choudhury, M., & Ziaul Hoque, M. (2006). Corporate governance in Islamic
perspective. Corporate Governance: The International Journal of Business in Society, 6(2),
116–128. doi:10.1108/14720700610655132.
[14] Bilal, K., Ayesha, F., & Zareen, H. (2010). Human Resource Management: An Islamic
Perspective. Asia-Pacific Journal of Business Administration, 2(1), 17–34. Bilal, K., Ayesha,
F., & Zareen, H. (2010). Human Resource Management: An Islamic Perspective. Asia-
Pacific Journal of Business Administration, 2(1), 17–34.
https://doi.org/http://dx.doi.org/10.1108/MRR-09-2015-0216
[15] Jaelani, Abdul Kadir. (2017). “Implikasi Berlakunya Peraturan Daerah Provinsi Nusa
Tenggara Barat Nomor 2 Tahun 2016 Tentang Pariwisata Halal di Kota Mataram dan
Kabupaten Lombok Timur”. Tesis. Program Studi Magister Hukum Konsentrasi Hukum
Kenegaraan Universitas Gadjah Mada. Yogyakarta.
[16] Rimdan. (2012). Kekuasaan Kehakiman Pasca Amandemen Konstitusi. Kencana. Jakarta.
[17] Setiadi, Wicipto. (2017). “Dinamika Proses Pembentukan Peraturan Perundang-
Undangan”, Bahan Kulia Hukum Peraturan PerundangUndangan. Program Studi
MagisterbHukum Konsentrasi HukumbKenegaraan Universitas Gadjah
Mada.Yogyakarta.
[18] Pratiwi, S. R., Dida, S., & Sjafirah, N. A. (2017). Strategi komunikasi dan tantangan wisata
halal di kota bandung. Prosiding CCTC 2017: Penguatan Komunikasi Dalam Industri
Pariwisata, Budaya, Dan Ekonomi Kreatif. Riau: Aspikom Wilayah Riau, 211-219.
[19] Vargas-Sánchez, A. and Moral-Moral, M. (2019), "Halal tourism: literature review and
experts’ view", Journal of Islamic Marketing, Vol. ahead-of-print No. ahead-of-print.
https://doi.org/10.1108/JIMA-04-2017-003
[20] Khan, F., & Callanan, M. (2017). The “Halalification” of tourism. Journal of Islamic
Marketing, 8(4), 558–577. doi:10.1108/jima-01-2016-0001.
[21] Hamza, C. A., Stewart, S. L., & Willoughby, T. (2012). Examining the link between
nonsuicidal self-injury and suicidal behavior: A review of the literature and an integrated
model. Clinical Psychology Review, 32(6), 482–495.
https://doi.org/10.1016/j.cpr.2012.05.003
[22] Hamza, C. A., Stewart, S. L., & Willoughby, T. (2012). Examining the link between
nonsuicidal self-injury and suicidal behavior: A review of the literature and an integrated
model. Clinical Psychology Review, 32(6), 482–495.
https://doi.org/10.1016/j.cpr.2012.05.003
[23] Sobari, N., Usman, H., & Wathani, M. Z. (2017). The Influence of Sharia Compliance and
Marketing Mix on Satisfaction and Intention of Muslim Tourist to Revisit Sharia Hotel,
36(Icbmr), 645–656. https://doi.org/10.2991/icbmr-17.2017.58.
[24] WTM. (2007). Global Trends Report.
[25] Samori, Z., & Rahman, F. A. (2013). Establishing Shariah Compliant Hotels in Malaysia :
Identifying Opportunities, Exploring Challenges. West East Journal of Social Sciences,
2(2), 95–108.
[26] Yuni Aryanty & Nor ‘Ain Othman. (2010). Awareness and Attitudes Towards Hotel
Operation According to Syariah Compliance In Malaysia. In Prosiding Seminar
Pengurusan Perhotelan & Pelancongan Islam 2010, CITU, UiTM, 268-275
[27] Din, K. (1989). Islam and tourism: Patterns, issues and option. Annals of Tourism
Research, 16, 542–563
[28] Henderson, J. C. (2003). Managing Tourism and Islam in Peninsular Malaysia. Tourism
Management, 24(4), 447–456. doi:10.1016/s0261-5177(02)00106-1
[29] Samori, Z., & Rahman, F. A. (2013). Establishing Shariah Compliant Hotels in Malaysia :
Identifying Opportunities, Exploring Challenges. West East Journal of Social Sciences,
2(2), 95–108.
[30] Fry, L.W., 2008. Spiritual leadership: state-of-the art and future directions for theory,
research, and practice. In: J. Biberman and L. Tischler, eds. Spirituality in business. New
York: Palgrave Macmillan, 106–124.
[31] Sapienza, H. J., Smith, K. G., & Gannon, M. J. (1988). Using Subjective Evaluations of
Organizational Performance in Small Business Research. American Journal of Small
Business, 12(3), 45–54. doi:10.1177/104225878801200304