ASSIGEMENT SOLUTION

Faiza Kiran

Bc180403758

According to my point of view

Behavioral segmentation

Reason of Behavioral segmentation

1: The main feature of behavioral segmentation is that the company offers whitening range, fresh
and clean to its customers

2: According to the scenario the company offers the customers to choose the products and
services Important and related to them.

3: Behavior segmentation improve customer confidence, knowledge, user status etc

Reading Matrial behavioral Variables

the division of a market into groups according to their knowledge of, and
behaviour towards, a particular product. Behavioural dimensions commonly used to
segment markets include benefits sought, user status, usage rate, loyalty status and
buyer readiness stage.

The four main types of behavioral segmentation are based on purchase behavior,
occasion-based purchases, benefits sought, and customer loyalty

What is behavioral segmentation example?

As mentioned in the above example, buying on occasions is the first form of
behavioral segmentation. Products such as chocolates and premium foods will sell on
festivals. Similarly, confectioneries will sell when there is a party. Thus these products
are generally targeted by behavioral segmentation.

Demographics or demographic variables refer to selected population characteristics

as used in government, marketing or opinion research. ... Demographic variables, like
gender, age, income, marital status, and education, have often been used and studied
to segment the consumer population for better marketing strategies

Demographic information examples include: age, race, ethnicity, gender, marital

status, income, education, and employment.

Psychographics is the qualitative methodology of studying consumers based on

psychological characteristics and traits such as values, desires, goals, interests, and
lifestyle choices. Psychographics in marketing focus on understanding the
consumer's emotions and values, so you can market more accurately.

What are psychographic variables?

Psychographic segmentation variables. ... There are five psychographic segmentation
variables on the basis of which homogeneous segments can be prepared for proper
research – Personality, Lifestyle, Social Status, AIO (Activities, Interests, Opinions),
and Attitudes.

geographic segments: Segmentation of consumers based on geographical factors

such as location, weather, topography, population density, etc. ... psychological
segments: Segmentation of markets based on psychological influences, such as
personality, lifestyle choices, and attitudinal variables