Aditya Birla Group

INTRODUCTION:

The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai,

Maharashtra, India. It operates in 33 countries with more than 133,000 employees worldwide.
The group interests in sectors such as viscose staple fibre, metals, cement, viscose filament
yarn, branded apparel, carbon black, chemicals, fertilisers, insulators, financial services,
telecom, BPO and IT services.

The Aditya Birla group is a diversified conglomerate with a total revenue of approximately
US$40 billion in year 2012. The group was founded by Ghanshyam Das Birla. With a gross
revenue of USD 40 Billion (in 2012) it is the third largest Indian conglomerate behind Tata
Group with revenue of nearly USD 100 Billion and RIL with revenue of USD 67 Billion.

Aditya Birla Nuvo:

Aditya Birla Nuvo Limited (ABNL), a US$4.5 billion conglomerate by revenue size, is part
of Aditya Birla Group, a US$40 billion Indian multinational company. Having a market cap
of about US$2.5 billion as on 30th November 2012, ABNL is present across financial
services, telecom, fashion and lifestyle, IT-ITeS and manufacturing businesses. Powered by
an intellectual capital of over 65,000 employees, ABNL touches the lives of more than 120
million Indians.

Grasim Bhiwani Textiles Limited

Grasim has a presence in fabrics and synthetic yarns through its subsidiary Grasim Bhiwani
Textiles Limited, which is well known for its branded suitings, Grasim and Graviera, mainly
in the polyestercellulosic branded menswear.

The company's textile plants are located at Bhiwani (Haryana) and Malanpur (Madhya
Pradesh). Fabric operations are centralised at Bhiwani with a processing capacity of 17
million metres per year. Vikram Woollens, Malanpur, a unit of Grasim, manufactures
worsted dyed yarn spun from 100-per cent merino wool along with polyester and other
blends.
Grasim Industries Limited

Grasim Industries Limited is a global leader in viscose staple fibre and ranks among India's
largest private sector companies with a consolidated net revenue of Rs.216 billion and
consolidated net profit of Rs.22.8 billion (FY 2011).Starting as a textiles manufacturer in
1948, Grasim's businesses today comprise viscose staple fibre (VSF), cement, chemicals and
textiles. Its core businesses are VSF and cement, which contribute over 90 per cent of its
revenues and operating profits at a consolidated level.

Hindalco Industries Limited

Hindalco Industries Limited is a global leader in aluminium and copper. It is the world's
largest aluminium rolling company and one of the biggest producers of primary aluminium in
Asia. Its copper smelter is the world's largest custom smelter at a single location. Its
consolidated turnover of US$15.85 billion (Rs. 72,078 crore) places it in the Fortune 500
league.

Established in 1958, Hindalco commissioned its aluminium facility at Renukoot in Eastern

U.P in 1962. Later acquisitions and mergers with Indal, Birla Copper and the Nifty and Mt.
Gordon copper mines in Australia, strengthened the company's position in value-added
alumina, aluminium and copper products, with vertical integration through access to captive
copper concentrates.

UltraTech Cement Limited

UltraTech Cement Limited and its subsidiaries have an annual capacity of 52 million tonnes,
making it among the top 10 producers of cement globally. UltraTech is also the largest
manufacturer of White Cement in India. The company manufactures and markets ordinary
portland cement, portland blast furnace slag cement, portland pozzalana cement, ready mix
concrete and building products and building solutions. UltraTech Cement has 11 integrated
plants, 15 grinding units, five bulk terminals and 101 RMC plants – spanning India, UAE,
Bahrain, Bangladesh and Sri Lanka.
Idea Cellular Limited

Idea Cellular Limited was incorporated in 1995, and now ranks third in terms of all-India
wireless revenue market share at 13.6 per cent. Idea ranks second with 23.6 per cent revenue
market share in nine service areas where it holds 900 MHz spectrum and which derive about
41 per cent of the industry’s all-India revenues (based on gross revenues for UAS and Mobile
licenses only, for March 2011 quarter, as released by TRAI).

Aditya Birla Retail Limited

The Group's foray into the retail sector began in December 2006 when it acquired Trinethra,
the chain of stores based in south India. May 2007 saw Aditya Birla Retail Limited (ABRL)
launch their own brand of stores called 'More.' ABRL's vision is "to consistently provide the
Indian consumer complete and differentiated shopping experiences and be amongst India's
top retailers while delivering superior returns to all stakeholders".

Essel Mining & Industries Limited (EMIL)

Essel Mining & Industries Limited (EMIL), established in 1950, is amongst the largest iron
ore mining companies in the non-captive private sector and the largest producer of noble
ferro alloys in India. All the operating divisions hold ISO 9001 (Quality Management
System), ISO 14001 (Environmental Management System) and OHSAS 18001 (Occupational
Health and Safety Assessment Series) certifications. Its commitment to sustainable
development has seen the company venture into wind power generation.

Madura Fashion & Lifestyle

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India's fastest
growing branded apparel companies and a premium lifestyle player in the retail sector. After
consolidating its market leadership with its own brands, it introduced premier international
labels, enabling Indian consumers to buy the most prestigious global fashionwear and
accessories within the country.