3rdC - GE11 Entrep - Mind FINAL

College of Business Administration Education
2nd Floor, SS Building

Bolton Street, Davao City
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The University of Mindanao

Physically Distanced but Academically Engaged

Self-Instructional Module for Self-Directed Learning
MODULE FOR GENERAL EDUCATION (GE) 11:

ENTREPRENEURIAL MIND
Disclaimer: This self-instructional learning manual is a draft version only; not for quotation
and not for commercial reproduction. This module contains topics obtained from various
sources and is intended only for the use of enrolled students at the University of Mindanao.
Revisions of this manual is expected and is progressively done.
Module for GE 11: Entrepreneurial Mind Page | 42

FOR INSTRUCTIONAL USE ONLY. NOT for QUOTATION. NOT for REPRODUCTION
Prepared by: Reil S. Romero and Adriane John P. Luncido
Reviewed by: CBAE College Monitoring Committee
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Table of Contents
Page Number
Preliminaries Table of Contents 2
Course Policy 3
Chapter I
Unit Learning Outcome 7
For 1st Exam
Big Picture 7
Metalanguage 8
Essential Knowledge 9
Evolution of Entrepreneurship 9
Importance of Entrepreneurship 10
Common myths about Entrepreneurship 11
What/who is an entrepreneur? 14
How to become an entrepreneur? 16
Entrepreneurial Mind Process 17
Let’s Check 21
Let’s Analyze 22
Chapter II
Unit Learning Outcomes (ULOs) 24
For 2nd Exam
Entrepreneurial Ecosystem 24
Characteristics of Entrepreneurial Ecosystem 25
Entrepreneurs’ Personal Characteristics 30
Entrepreneurs’ Social Network 32
Tools Used by Entrepreneurs 37
Philosophies of Successful Entrepreneurs 38
Let’s Analyze 41
Self-Help 42
Chapter III
Unit Learning Outcomes 48
For 3rd Exam
History of Opportunity: How humans created value
49
and wealth
URL Links of Documentary Videos of Successful
51
Entrepreneur
Self-Help 55
Let’s Check 55
Let’s Analyze 56
Chapter IV
Unit Learning Outcomes 57
For FINALS
Product Ideation 57
Product Making/Sample and Format 59
Let’s Analyze 83

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Course Outline: GE 11 – Entrepreneurial Mind
Course Coordinator REIL S. ROMERO

Electronic-Mail (email) Address: reil_romero@umindanao.edu.ph
Course Coordinator: ADRIANE JOHN P. LUNCIDO, EnP., MSEco
Electronic-Mail (email) Address: aluncido@umindanao.edu.ph
College/Program:
Entrepreneurship & Business Economics Programs
Student Consultation: By email (weekdays/working hours only)
Contact Number: (082) 227-5456 local 131
Effectivity Date: June 2020
Mode of Delivery: Blended Learning (online)
Number of Hours Required: 54 Hours
Pre-requisite: None
Credit: 3.0 units
Welcome to this Entrepreneurial Mind Module!

For a background, this module is anchored on the University’s vision of becoming a world
class institution providing quality, affordable and open education for all. Likewise, this module
is an alternative learning modality as the foregoing world-wide spread of COVID19 is yet to be
solved. Hence, here we are – the new normal!
Our physical classes are constrained to be scheduled and/or thru via online as pursuant
to the policy guidelines as provided for by the World Health Organization, the state, the local
government unit, and of the University. Consequently, most of your time will be devoted to this
module for self-instruction and in the Blackboard Learning Management System.
The study of entrepreneurial mind is an offshoot or a derivative of social and economic
challenges facing the world and the Philippines in particular. For the past decades or so, these
challenges experienced have been immense and enormous which resulted to declining
standards of living, increasing external debt, high incidence of high poverty, health problems,
high crime rates, and high inequality in spite of government’s efforts and initiatives. Drawn from
these experiences, the need to shift of paradigm to improve lives and welfare becomes
imperative now more than ever. The events push entities/firms/decision makers to look for
alternative sources of income veering away from the old idea of employment sourced income
to multi-sources of income through the art of entrepreneurial mind. Thus, in this modular course,
you will personally deal with the basic principles and ideas of having an entrepreneurial mind
for your own benefit.
This module has specific topics/information as compiled by the coordinators of the
course. However, as a student, you are also encouraged to explore other textbooks, online
references or through multimedia (e.g. Youtube) and/or any other means to further augment
your learning and understanding. Limit NOT yourself in learning!
Spread your wings and find your niche. All the BEST and ENJOY!
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Course Outline Policy
Areas of Concern Details

Contact and Non-contact Hours This 3-unit course is a self-instructional manual
designed for blended learning mode of
instructional delivery with scheduled face to face
or virtual sessions. The expected number of
hours will be 54 of a face or virtual sessions.
Assessment Task Submission Submission of assessment tasks shall be on the
3rd, 5th, 7th, and 9th weeks of the term. The
assessment paper shall be attached with a cover
page indicating the title of the assessment task
(if the task is a performance), the name of the
professor, date of submission, and the name of
the student. The document should be emailed to
the professor. It is also expected that you already
paid your tuition and other fees before the
submission of the assessment task.
If the assessment task is done in real-time
through the features in the Blackboard Learning
Management System, the schedule shall be
arranged ahead of time by the professor.
Turnitin Submission To ensure honesty and authenticity, all

(if necessary) assessment tasks are required to be submitted
through Turnitin with a maximum similarity index
of 30% allowed. It means that if your paper goes
beyond 30%, the students will either opt to redo
her/his paper or explain in writing addressed to
the course coordinator the reasons for the
similarity. In addition, if the paper has reached a
more than 30% similarity index, the student may
be called for disciplinary action in accordance
with the University's OPM on Intellectual and
Academic Honesty.
Please note that academic dishonesty such as

cheating and commissioning other students or
people to complete the task for you have severe
punishments
(reprimand, warning, expulsion).

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Area of Concerns Details

Penalties for Late The score for an assessment item submitted after
Assignments/Assessments the designated time on the due date, without an
approved extension of time, will be decreased by
5% of the possible maximum score for that
assessment item for each day or part-day that the
assessment item is late.
However, if the late submission of the

assessment paper has a valid reason, a letter of
explanation should be submitted and approved
by the course coordinator. If necessary, you will
also be required to present/attach
evidence.
Return of Assessment tasks will be returned to you two (2)
Assignments/ weeks after the submission and returned by email
Assessments or via the Blackboard portal.
For group assessment tasks, the professor will

require some or few of the students for online or
virtual sessions to ask clarificatory questions to
validate the originality of the assessment task
submitted and to ensure that all the group members
are involved.
Assignment Resubmission You should request in writing addressed to the
professor his/her intention to resubmit an
assessment task. The resubmission is premised on
the student’s failure to comply with the similarity
index and other reasonable grounds such as
academic literacy standards or other reasonable
circumstances, e.g., illness, accident financial
constraints.
Re-marking of You should request in writing addressed to the
Assessment Papers and professor your intention to appeal or contest the
Appeal score given to an assessment task. The letter
should explicitly explain the reasons/points to
contest the grade. The program coordinator shall
communicate with the students on the approval and
disapproval of the request.
If disapproved by the professor, you can elevate

your case to the program head or the dean with the
original letter of request. The final decision will
come from the dean of the college.

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Grading System All culled from BlackBoard sessions and
traditional contact
Course exercise/discussion – 30%
Exams
1st formative assessment – 10%
2 formative assessment – 10%
nd
3rd formative assessment – 10%

Final exam – 40%
100%
Submission of the final grades shall follow the
usual University system and procedures.
Preferred Referencing Style HARVARD Format
Student Communication You are required to create a umindanao email

account, which is a requirement to access the
BlackBoard portal. Then, the professor shall enroll
the students to have access to the materials and
resources of the course. All communication
formats: chat, submission of assessment tasks,
requests, etc. shall be through the portal and other
university recognized platforms.
You can also meet the professor in person

through the scheduled face to face sessions to
raise your issues and concerns.
For students who have not created their student

email, please contact the professor or program
head.
Contact Details of the Dean Vicente Salvador E. Montaño, DBA
Email:vicente_montano@umindanao.edu.ph
Phone: 09094177626 (CALLS only)
Contact Details of the Program Reil S. Romero
Head Email: BSEntrep@umindanao.edu.ph
Phone: 09090618789 (CALLs only)
Students with Special Needs Students with special needs shall communicate with the
course coordinator about the nature of his or her special
needs. Depending on the nature of the need, the course
coordinator, with the approval of the program
coordinator, may provide alternative assessment tasks
or extension of the deadline for submission of
assessment tasks. However, the alternative assessment
tasks should still be in the service of achieving the
desired course learning outcomes.
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Help Desk Contact Reil S. Romero
Email: BSEntrep@umindanao.edu.ph
Phone: 09090618789 (Calls only)
Library Contact Ms. Christina Perocho
Phone Number: 0951-376-6681
Library@umindanao.edu.ph
Well-being Welfare Support Help Ms. Rhoda Lauyon
Desk Contact Details Phone: 09190011887
Course Information – see/download course syllabus in the BlackBoard LMS.
CHAPTER 3
Unit Learning Outcomes: At the end of the unit you are expected to:
1. Understand the history of opportunity and how entrepreneurs created value and
made money from it.
2. Evaluate the characteristics of successful entrepreneurs from the documentary
videos listed.
Essential Knowledge (For 3rd Exam)
To perform the aforementioned ULOs, you need to learn theories and concepts behind
the Entrepreneurial Mind/Entrepreneurial Behavior. Please take note that you are not limited to
review this section only. You can also utilize other books (also available from the online Library
and Information Center), internet search engines, research articles and journals. Series of
documentary movies of successful entrepreneurs are also listed for you to watch and learn.

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History of Opportunity
As discussed in the previous section, the term entrepreneurship was invented last 17 th
century. However, many archaeological evidences can prove that business activity exists since
the prehistoric times and it experiences continuous evolution. As this happens, opportunity tend
to evolve also depending on the changes occurred on human activity and behavior. Thus, it can
be implied that in terms of evolution entrepreneurship and opportunity have positive correlation.
History of Opportunity
Source: Founders and Founders
As shown in the figure above, opportunity exists since prehistoric times. People (the term
entrepreneur is not yet coined) created value by exploiting every opportunity created by
numerous changes occurred which was influenced by sumptuous factors. Also, human survival
played a crucial role in the evolution of opportunity and the creation of value from it since it
prompts them to believe that entrepreneurial activity enables them to increase the chance of
surviving the world that is full of uncertainties and risks.
Creating Value from Different Periods

The Hunter’s Age: During this period, the ability of people to create value depends on
the nature’s ability to provide food and other natural resources. Also, during this time, people
realized that it is easier to take other peoples’ crops and other essential resources for survival.
With that, war becomes popular and wealth bags a bad reputation.
The Warrior Age: Given the fact that stealing other peoples’ resources is common
during this time, people seek for refuge and created a stable form of society and maintain a
steady supply of warriors to maintain safety way of living. People exploit this opportunity as
Kings award warriors who bring victory with land and slaves.
The Craftsman’s Age: As war become a common event in society, some people
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(peasants who are too smart but not aggressive to become warriors) realized that Kings and
warriors will not plunder or kill them. Thus, these people exploit this opportunity by offering their
ability to create decorative crafts and make things beautiful and attractive.
Explorers’ Age: As cities continuously grows, resources become scarce and people
tend to seek new land for them to plant crops and other resources for their survival. This
scenario prompted them to construct ships for exploring unknown lands. When they return, they
bring valuable raw materials such as silks and spices which brings wealth and money.
Merchants’ Age: As far away lands are discovered, people did not mind the risk of
travelling and brings back valuable spices and other materials such as porcelain, gold and salt.
Mechanization Age: As craftsmen continue to seek new knowledge in perfecting their
skills, they created machinery. With machines, people tend to mass produce things and
materials thus creating value faster than ever before. Thus, owning a machine became the next
big thing.
Industrialization Age: As machines become more and more sophisticated, brought by
electricity, production reach fastest rate. Industrialist become big guys as they can possibly
predict what’s next.
Oil Age: Since mass production becomes visible, cheap things such as cars provided
new opportunity for people to exploit and create value from it. The demand for oil becomes
increase at unprecedented rate and people realized that by drilling oil you can be the new big
guy of society (Getty and Rockefeller Family).
Corporate Age: During this time, people realized that they have the ability to serve
multiple target market by building corporation that is capable to establish production and
distribution office from different regions. Consumers become more exposed to new and
sophisticated products.
Financial Age: As corporation aspire for growth and expansion, capitalization is of
another issue. Financial institutions such as banks provides the much-needed capital for such
activity. Also, corporations with less business activity and with declining financial performance
is another opportunity for financial institutions to purchase, restructure and revive its operations.
Information Age: As corporations grow and employ more and more people, information
becomes vital and significant. Holding essential information such as customer information is
another way of winning the game and competition. This scenario leads to the development of
technology that can handle massive data and information.
Start-up Age: As some people realized that employment is not the key for their success,
they tend to realize that entrepreneurship is a key to fulfill their dreams. People decided to scan
environment for any possible opportunities and created value and made money from it and
technology contributes in lowering the cost of starting a business. Becoming a successful start-
up provides prestige an honor to them hence, encouraging them to do so. Today, start-up is the
most common way of creating value and making money.

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Documentary Video 1. For survival: scarcity or ingenuity?

YouTube Link: https://www.youtube.com/watch?v=x7G9v6JdYwc
Documentary Video 2. Turning Wild Imagination to a Reality

YouTube link: https://www.youtube.com/watch?v=mh45igK4Esw&t=57s

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Documentary Video 3. From Failure to Success: Learn and Grow

YouTube Link: https://www.youtube.com/watch?v=lYGGpc2mMno
Documentary Video 4. Innovation for Competition

YouTube Link: https://www.youtube.com/watch?v=w4XI4qVX_gU&t=3s

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Video Documentary 5: From rugs to riches

YouTube link: https://www.youtube.com/watch?v=ROfEORJ2XTk
Video Documentary 6: Health to Wealth!

YouTube link: https://www.youtube.com/watch?v=sL85VvO4Jfk

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Video Documentary 7: The Mogul of South East Asia

YouTube Link: https://www.youtube.com/watch?v=D2WP9xFG0zc&t=737s
Video Documentary 8: The Man Behind the Famous Bee (Jollibee)

YouTube Link: https://www.youtube.com/watch?v=SYgL-K4I-_s

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SELF-HELP
Ahuja, M., and Thatcher, J. 2005. “Moving Beyond Intentions and Toward the Theory of Trying:
Effects of Work Environment and Gender on Post-Adoption Information Technology Use," MIS
Quarterly(29:3), pp. 427-459
Ajzen, I. 1985. “From intentions to actions: A theory of planned behavior,” In Kuhl, J., and
Beckman, J. (Eds.), Action-control: From cognition to behavior(pp. 11-39). Heidelberg:
Springer.
Bagozzi, R., and Edwards, E. 1998. “Goal Setting and Goal Pursuit in the Regulation of Body
Weight,” Psychology and Health(13:4), pp. 593-621.
Bagozzi, R., and Warshaw, P. 1990. “Trying to Consume: Pursuit of Goals in Consumer
Behavior,” Journal of Consumer Research (17:2), pp. 127-141.
Carsrud, A., Brännback, M., Elfving, J., & Brandt, K. 2009. “Motivations: The entrepreneurial
mind and behavior,” In Understanding the Entrepreneurial Mind (pp. 141-165). Springer New
York.
Fishbein, M., and Ajzen, I. 1975. “Belief, Attitude, Intention, and Behavior: An Introduction to
Theory and Research,” Reading, MA: Addison-Wesley. Fornell, C., and Bookstein, F. 1982.
“Two St
Zaza, I., and Junglas, I (undated). IT Self-Service Engagement: A Theory of Trying Perspective

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Let’s Check and Let’s Analyze

1. For EACH of the documentary videos you just have watch, provide your
reflections anchored on the theories of entrepreneurial mind you
studied? What are the real-life lessons can you learn from these
documentary videos?
2. Do you think these videos can help improve yourself in your specific
endeavors, becoming an entrepreneur/intrapreneur in your respective
fields (e.g. pharmacist, nurse, criminologist, business, psychologist,
engineering, HRM, social work, architecture, educators and among
others)?
3. What do you think why majority of the successful entrepreneurs in the

Philippines are Chinese and not Filipinos?
4. Five years from now, you will graduate from the University of Mindanao.
You have two options; one is to be employed or the other one is to
become the employer? Which path will you take? Explain!

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CHAPTER 4
Unit Learning Outcomes: At the end of the unit you are expected to:
1. Learn and understand the process of making business concept paper.
2. Develop a business concept paper.
3. Pitch your develop business concept paper.
Essential Knowledge (For Final Exam)

To perform the aforementioned ULOs, you need to learn the process of making business
concept paper and develop one. Please take note that you are not limited to review this section
only. You can also utilize other books (also available from the online Library and Information
Center), internet search engines, research articles and journals. Attached herein is an example
of format and an example of business concept paper for your reference.
FORMAT FOR OUR BUSINESS CONCEPT PAPER

Make a propose entrepreneurial venture you would like to pursue following the
entrepreneurial framework discussed. Follow the provided format.
1. Title Page – follow UM style or format

2. TABLE OF CONTENTS
3. Proposed Product or Service
- Market product or service: detailed description of the market product or service, customer benefits,
customer needs and advantages/disadvantages of competitor products.
- Insert logo or pictures
4. Target Market
- Overview of the market: Demand and Supply
- Market evaluation: market trends, estimated growth rate of target markets and consumer behavior
analysis (demographics, ability to pay, taste and preferences) using google forms application.
5. Competitors
- Competitive businesses: name, location, target markets, market position, strengths and weaknesses
of main competitors.
- Competitive products: range of products, properties, additional services, strengths and weaknesses
of competitive products.
6. Marketing Strategies / Realization of the Proposed Business
- Presentation of market segments: target markets and customer groups.
- Promotion of Product/Service: advertising/events/promotion, distribution.
- Details on product-range, product, service and pricing strategy.
7. Location/ Production
- Location: business domicile, advantages and disadvantages of chosen location.
- Production: in-house or outsourced production, purchase of merchandise and material.
8. Management
- Functions and responsibilities of each member (possibly including an organizational chart), salaries,
special skills.
- Forms of legal ownership (Sole Proprietor, Partnership, Corporation, Cooperative)
- Insert formal pictures of your classmate
9. Technical Aspect of the Business
- Production Process (procedures on making the product or “how does it work” for service)
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- Materials Needed for Production (Raw and equipment)

10. Cost of Production and Pricing Strategies
- Details of the possible cost in production of product or service
- Cost analysis should be per month
11. Financial Projections
- Projected income statement (three years)

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Kamote Nation
**REFERENCE EXAMPLE ONLY, DO NOT COPY!!!**

A Business Proposal
College of Accounting Education
In Partial Fulfillment of the Requirement for the Subject

BE 313 – Managerial Economics
Second Term Second Semester SY 2019-2020
11:00 am – 12:00 pm
Submitted to:
ADRIANE JOHN P. LUNCIDO, EnP., MSEco
Submitted by:
Group 1
Cabugatan, Jihan
Falconite. Jorien
Leong, Shiela
Libres, Criselle
Naong, Twinkle
Sanchez, Kyla
Supan, Jemelle
March 10, 2020

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TABLE OF CONTENTS
I. Description of the Proposed Business ------------------------------------------59
II. Proposed Product or Service ------------------------------------------------------60
III. Target Market --------------------------------------------------------------------------66
IV. Competitors ----------------------------------------------------------------------------68
V. Marketing Strategies / Realization of the Proposed Business ------------70
VI. Location/ Production ----------------------------------------------------------------74
VII. Management --------------------------------------------------------------------------75
VIII. Cost of Production and Pricing Strategies ------------------------------------77
IX. Projected Financial Statement (1 year) ----------------------------------------79

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I. Description of the Proposed Business

There are many reasons why people eat snacks. It could be down to hunger and the
need to eat, or because of “distracted eating” – eating too much food while playing games,
watching TV or chitchatting with friends. Junk foods, Pizza, burgers, cakes, breads and other
high-calorie snacks are the common snacks that most people consumes nowadays. But also,
most people do not realize just how much these snacks are unhealthy and bad for their health.
The wide range of snacks available to the market is now evident in all outlets. But again, most
of these snacks are not healthy. If people are hungry, they eat what is there. So, by providing
healthy options at an affordable price it should help people make better choices.
Kamote Nation is a business partnership comprises with 7 Accountancy students in The
University of Mindanao. The reason why we have come up with the idea in putting up Kamote
Nation is that we are all snack-lovers but at the same time health-conscious. UM’s canteen
offers unhealthy snacks and even when you go outside the campus there are a lot of tempting
foods/snacks that again, are not healthy. Such as fried chicken skin, pizza rolls, junk foods,
shawarma and many more. Another reason is that we are always busy because of our personal
schedules that sometimes we forgot to have a meal. The way people live today is changing the
way we eat. Many people are now seeking for on-the-go foods/snacks that are healthy. Kamote
Nation’s goal is to provide a delicious, healthy and affordable on-the-go snack that can satisfy
the taste buds and budget of our customers. Kamote Nation also aims to build a nation that can
see kamote as not just the ordinary kamote that we knew growing up and that kamote or sweet
potatoes has lot of things to offer. Sweet potatoes are Kamote Nation’s main ingredient in
producing their product because of its health benefits and affordable price in the local market.
Aside from that, majority of the supplier of sweet potatoes that we can see in our local markets
here in Davao City, are from Marilog District. Sweet potatoes are one of their main crops. Many
IPs (Indigenous People) sells sweet potatoes for their living. We want to contribute and
somehow help them by buying sweet potatoes from the local market that the IPs supplied and
use it for making our proposed product.
Company Slogan
Kamote Nation’s slogan is “Make life sweeter with sweet potatoes” Filipinos have
a bad association with Kamote; for us who have gone through school, every time we are having
a hard time answering those tricky and difficult questions in the examination and would get low
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grades we were called by our classmates–“nangangamote”. Unfortunately, this has long been
used term for losers. It has also been a long running joke for some students, who get a low
grade, and when their relatives will throw them banter and say just go to the mountains and
plant kamote “Mamundok ka nalang at magtanim ng kamote”. But, in spite of its bad
connotation, Kamote is very nutritious, it provides lots of benefits in our body, and an important
food source in our country. Kamote is not just the kamote that we knew before, many farmers
and local sellers are earning money because of kamote. It can make life sweeter because it
contains a lot of health benefits that can make a person’s life more “liveable”.
Company Logo
Our company logo is purple to represent the color of sweet potatoes when they are not
peeled-off and also purple is an attractive color it may attract customers. The left sweet potato
cartoon shows a thumbs-up that means our product is a must-try food snack. On the other hand,
the right sweet potato cartoon’s left arm is open meaning everyone is encouraged to try and be
one with us in the Kamote Nation.
II. Proposed Product or Service

The Kamote Nation strive to penetrate the market with a “bang”. Thus, we’ve come up
with a product that is new to the market and is very affordable and healthy. Instead of just selling
ordinary kamote fries, we thought that our product should be unique. Kamote Streepse is made
with mashed sweet potatoes with quickmelt cheese coated with breadcrumbs and deep-fried
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with vegetable oil. It is crispy outside and soft and flavorful inside. Although it is fried, we made
sure that the oil that we will be using in frying is still healthy for the consumers. Kamote Streepse
is paired with Pink Juice made from boiled kamote tops leaves that is very rich in iron and
increases hemoglobin count with lemon extract that contain a high amount of vitamin C and
soluble fiber. Kamote Streepse is not the usual sweet potato that others are selling; we made
it look more attractive, new and has a twist that can caught the attention of the buyers. Sweet
Potatoes or Kamote in Filipino are one of the most produced crops here in the Philippines and
it has a cheap selling price in the local markets. When you go to any local markets, sweet
potatoes are anywhere. Kamote is known to be cheap but excellent source of carbohydrates,
vitamin A, carotene, calcium, fiber, iron, and phosphorus. By this crop, we can attain our goal
which is to provide a healthy, affordable and delicious snack.
Our intention of starting our business by providing healthy, affordable and delicious
snacks in Davao City is to test run the business for a period of 2 to 4 years to know if we will
invest more money and expand the business. To further discuss, identify the advantages and
dis-advantages of our product and to position our business to maximize our strength, leverage
on the opportunities that will be available to us, mitigate our risks and be welled equipped to
confront our threats we will use SWOT analysis.
Strengths - The strengths of our business is
that we offer new product in the
market. So far, there is no existing
company/business other than us
that offers the same product as
ours.
- Our product is healthier compare
to other snacks offered in the
market since sweet potatoes
contains more vitamins and
minerals.
- Since one of our target markets
are students, the price of our
product is very much affordable
and convenient to buy since we
are using the double-decker cup.
Weaknesses - A major weakness that may count
against us is the fact that we are a
new company – business, we
don’t have yet the financial
capacity to compete with our
competitors who are already
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determining the direction of the

market.
- Sweet potatoes are not
considered to be appetizing to
some.
Opportunities - The fact that we are going to be
operating our business outside
the main gate of The University of
Mindanao, Matina Campus wich
has 41,500 students excluding
staffs and faculty, provides us with
more opportunities to sell our
products.
Threats - Just like any other business, one
of the major threats that we are
likely going to face is economic
downturn. It is a fact that
economic downturn affects
purchasing / spending power.
- Another threat that may likely
confront us is the arrival of a new
product that are related to what
we are offering in same location
where ours is located.
Customer Benefits
- Satisfaction. It will give them satisfaction since the product is healthier and
flavorful than other snacks offered in the market.
- Convenience. It is convenient to buy because it is packed using the double decker
packaging, which you can put the juice and the kamote streepse in one piece.
- Health Benefits. Sweet potatoes contains various nutrients and minerals.
Process in making the Kamote Streepse

1. Peel sweet potatoes and place it in a steamer for about 30 mins until soft.

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2. Transfer to a large bowl and mash the steamed sweet potatoes.
3. Transfer the mashed sweet potatoes to the cooking pot w/ low fire and add quickmelt
cheese, water, salt and pepper then mix.
4. Transfer the mashed sweet potatoes with cheese in the tray with parchment
paper/wax paper then flatten it.
5. Let it cool down.

6. Put the flattened mashed sweet potatoes with cheese in the freezer for about 1-2
hours.
7. After 2 hours, cut the flattened mashed sweet potatoes with cheese into strips to
make it kamote streepse.
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8. Coat the kamote streepse with egg, flour and breadcrumbs.
9. Deep fry the kamote streepse until golden brown.
10. When kamote streepse are already golden brown, strain it and put it in a plate with a
tissue to remove excess oil.

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Process in making the Pink Juice (Kamote Tops Juice)
1. Wash and clean the kamote tops leaves in running water.
2. Pluck leaves, choose more purple leaves and remove stems.
3. In a shallow pot, pour in water and add in kamote tops leaves.
4. Bring it to a boil and let it simmer for about 10-15 minutes. Turn off heat, remove the
leaves and use a strainer.

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5. Transfer juice in a pitcher or a glass.
6. Add the calamansi juice and sugar then stir. The juice will turn pinkish after you add in
the calamansi.
Final Product: Kamote Streepse w/ Pink Juice combo
The final product contains 8 kamote streepse and cold pink juice per cup for 50 pesos.
Aside from being affordable and healthy, this is also very convenient because we put the
kamote streepse and pink juice in one.
III. Target Market

Overview of the Market: Demand and Supply
Demand
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Sweet potatoes can be processed into different food products with higher economic
value than fresh roots. According to the Department of Agriculture, because of its many uses,
the demand for sweet potatoes has significantly increased. There are many snacks that can be
made from sweet potatoes like the very known camote cue, kamote chips, kamote turon,
kamote fries and so on and so forth. Since our product is a finger food, we should also look for
the demand of finger foods. According to a website – Frozenfood, The demand for finger foods
is benefiting from prevailing trends in both the retail and foodservice businesses. Many retailers
invest in selling finger foods because it does not require a lot of capital and since food never
get out of trend, you can really gain profit by selling it. Finger foods are in high-demand because
of its convenience. People are mostly busy, so they prefer to eat something that is made simple
and easy. People are more into healthy snacks nowadays, According to The Worldwide Healthy
Snacks Market. People are becoming health-conscious rather than just to satisfy themselves
by eating not-so-healthy snacks. By gathering these informations together, we made a product
that will surely satisfy our customers’ health, budget and taste buds.
The majority of our target market will be coming from the students of The University of
Mindanao. Currently, there are 41,500 students enrolled in this institution. The percentage
demand of our product to the students of UM is 50%. Therefore, out of 41,500 students, half of
them which is 20,750 shows high demand to our product.
Supply
When you go to your near local market, sweet potatoes are always present together with
the kamote tops leaves. According to statistica.com, the production volume of sweet potatoes
in the Philippines is approximately 525.6 thousand metric tons. The production value of sweet
potatoes in the country was almost nine billion pesos.
Market Evaluation: Market trends

Snacks and go-to foods are never out of trend. According to the Specialty Food
Association’s annual State of the Specialty Food Industry research, 2019-2020 edition,
everyday snacking appeals to close to half (47%) of consumers. Snack foods are growing
because they encompass many overarching trends like convenience and impulsive buying.
Snacking as a business is definitely evolving. More people are replacing meals with snacks.
Which means that the types of snacks they are choosing needs to be more nutritious. According
to Leeann Rybakov, CEO of BuckWHAT Foods, she guess that in 10 years, the snacks that will
Telefax: (082)227-5456 Local 131
be gravitating will be those with real food ingredients and no processed sugar. Healthy snacking
surely has nutritious core ingredients. As long as flavor/taste experience can be maintained, it
will fulfill the desire for snacking adventure over the next decades. According to Ellis Fried, CEO
of SMPL, the demand for snacking will grow as people are increasingly busy and on the go.
Our product is an example of a finger food. Today, finger food has become a craze and trend
that people are excited about. Finger food is eaten by hand. Ideally, you will not need a fork, or
knife to eat it. The attraction of these foods is that you just pick them with your fingers & most
can also be consumed in a single bite. According to an article of Didier Sockell – Food For
Thought: What spiked the finger food trend? Regardless of the type of finger food served, finger
foods are preferred because it’s a no-mess food, it looks interesting, simple to serve,
convenient, can be very healthy and cost-effective.
IV. Competitors
The Kamote Nation’s competitors are based on its location. The following are the
considered main competitors of the Kamote Nation:
Name: Santino’s Pizza
Competitive Product: Pizza
Location: Outside the main gate of UM Matina Campus
Target Markets: Students of the University of Mindanao
Strengths Weaknesses
Business - Santino’s Supreme Business - Nowadays, there are a
Pizza is a recognized lot of competitors that
brand or trademark offers much better
- 8 years in the Food varieties of products.
Industry.
- The Philippine's
Largest Pizza Cart
Brand with over 200
outlets
Product - They only have 4 Product - No healthy products
flavors of pizza such as low calorie
offered in the market. products.

Telefax: (082)227-5456 Local 131
Name: Taco Boy

Competitive Product: Fried tacos and other Mexican food
Location: Outside the main gate of UM Matina Campus
Target Markets: students, staffs and faculties of The University of Mindanao
Business - 15 years in the Food Business -
Industry.
- A very known Food
Snack Business,
specially here in
Davao City
Product - Offers product that Product - Most people do not
incorporates the bother to try their
classic mexican other products such
favorite with a filipino as soft taco, nachos
twist. and other Mexican
- Their famous fried snacks that they are
tacos is delicious and offering.
budget friendly.
- The generous
amount of fillings in
their fried taco, is one
of the factor that
made their business
profitable.
Name: Waffle Time
Product: Waffles w/ varieties of fillings
Location:
Target Markets: Students of the University of Mindanao
Business - 22 years in the Food Business - There are a lot of
Industry. competitor arising
- Awarded as the Most nowadays that offers
Promising Filipino more quality and
Franchise. varieties of products.
- Example of this is The
Belgian Waffles.
Product - Sells affordable, Product - Waffles contains a lot
delicious and high- of carbohydrates that
quality waffles. may increase a
person’s blood sugar
level

Telefax: (082)227-5456 Local 131
V. Marketing Strategies / Realization of the Proposed Business
Market Segmentation
Kamote Nation’s customer base in Davao City is comprised of five target groups.
1. Students of The University of Mindanao
2. Staffs and Faculties of The University of Mindanao
3. Local residents of our location
4. Health-conscious and Snack lovers
5. Other customers (Pass byers)
These groups are all potentially strong customer segments. The benefit of this mix of
customers is that it helps maintain consistent business throughout the year. For example, while
classes is on-going, students, staffs and faculty members peaks during June to March.
Conversely, the local residents peaks during March to May since it is the start of summer
vacations.
- Students of The University of Mindanao. There are approximately 41,500 students

in The University of Mindanao, Matina Campus. Majority of the students use the main
gate which is located in Matina, where our kiosk is located. Therefore, a lot of students
will pass by our kiosk and many will be informed about our product.
- Staffs and Faculties of The University of Mindanao. Since The University of
Mindanao caters a lot of students, it is obvious that they also have a lot of staffs and
faculty members. Just like the students, many of the staffs and faculty members also
uses the Matina gate upon entering and leaving the campus.
- Local residents. University of Mindanao Matina Campus is located near-by residential
areas. Therefore, whether the classes is on-going or not there will still be available target
markets for us.
- Health-Conscious and Snack Lovers. Sweet potatoes are often touted as being
healthier than white potatoes it provides more potassium, fiber and are incredibly high

Telefax: (082)227-5456 Local 131
in vitamin A. They do not have to worry about their health while eating snacks because
we offer a delicious, healthy and affordable snack.
- Other Customers. There are a lot of people enters the UM Matina Campus because of
different concerns. Therefore, there will be many other potential customers that will
pass-by our kiosk.
Promotions Strategy
Social Media
Since students nowadays mostly have their own social media accounts, more
specifically Facebook, Instagram, and Twitter. Social media plays a great impact
on everyone’s lives. Kamote Nation wants to keep in touch not just through its
physical store but also online with its target market. We will use social media to
communicate and reach our desired target market. Kamote Nation also provide an
informative page for the customers to become more knowledge able with the
products that we well, and also to our company.
▪ Our Facebook Fan Page is Kamote Nation PH
o Through this facebook fan page, people can see the background
informations about the company. Kamote Nation created this page
because based on our research, most Filipinos has their own facebook
account, specially students and teenagers. In relation with that, they can
easily leave a feedback based on our products, services and how
accommodating the staffs of Kamote Nation.
▪ Twitter
Telefax: (082)227-5456 Local 131
o Kamote Nation has a twitter account where customers can freely express
their reactions and comments towards our product. With the help of this
site, we can easily monitor their assessments by using a hashtag
#KamoteNationPh. By searching our official username @KamoteNationPh
customers can easily tweet or send direct messages to us.
▪ Instagram
o Searching the username @KamoteNationPh, you can easily allocate our
instagram account. As of March 1, 2020, our Instagram account has 294
followers and counting. Instagram enables the customer to see the latest
picture of our product. Our company uses this networking site so that
customers can be updated with the promos and the new products that we
might add later on.

Telefax: (082)227-5456 Local 131
Season’s Promo
In every business, big or small, it is important to have a season’s promo. Having a
relatable themes helps attract customers. Turning this into a promotion will add more value.
Currently, Kamote Nation has 4 seasonal promos (Christmas Season Promo, Valentine’s Day
Promo, It’s your birthday promo, and UM Day).
Opening Grand Launch Plan
For the grand opening of Kamote Nation, we will establish a promo that during opening,
first 20 customers that will purchase 3 of our products will get 1 for free.
Product Range
Since our location is outside the main gate of the University of Mindanao, Matina
Campus, we are expecting that we can accommodate mostly the students of University of
Mindanao and some of the faculties and staffs. Besides, Kamote Nation sells healthy, affordable
and to-go products. It is very convenient because it is packed using the double decker
packaging, which you can put the juice and the camote streepse in one piece.
Product Details
Our major product is Kamote Streepse, it is made of Camote or Sweet Potatoes and
other ingredients. The product is highly nutritious because Sweet Potato are great source of
fiber, vitamins, and minerals. It may enhance your brain function, a clearer vision and may
support your immune system. Characteristics that every customer, particularly students must
bear. Along with the Kamote Streepse, we also provide a juice called “Pink Juice”, basically it
is a pink juice made by boiling the leaves of sweet potato (broth) and extracting lemon juice.
Together, both products are great snacks for having a healthy diet.
Pricing Strategy
Kamote Nation sets up the price through Mark-Up Pricing. It is a common type of pricing
basically in retailing which a retailer sells the product to earn and maximize profit. 78%
percentage Kamote Nation’s added from the normal product’s price in order to gain profit.
Distribution Strategy
Distribution Strategy is an important aspect in marketing strategy because it is the
process of how the company deploys its products from the production location to the
customers/consumers. Kamote Nation is a retailer because our company sells directly to the
consumers. We wanted to preserve the freshness and the nutrients of Kamote Streepse
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VI. Location/ Production

The location of Kamote Nation kiosk is located outside the main gate of the University of
Mindanao, Matina Campus. This is an excellent location to serve our target market since it is
close to the entrance and exit of the school. One dis-advantage of the location is that only
limited people can see our kiosk since the location is not that easy to locate for those people
who does not reside or go to The University of Mindanao. The business will operate from
Monday to Saturday, hours of operation will be 10:00 am – 6:00 pm only.
The production is in-housed production. The members are all responsible for the
preparation of the product and other concerns of our business. The production will take place
in one of the member’s house that is located at Sandawa, Davao City which is also near in the
location of our kiosk.
Kamote
Nation
Kiosk
Production
will take place
Figure 1. Location of the Kamote Nation’s kiosk and where production will take place.

Telefax: (082)227-5456 Local 131
VII. Management
Kyla Sanchez
General Manager
Jemelle Supan Jorien Falconite Shiela Leong

Marketing Manager Finance Manager Production
Manager
Jihan Cabugatan Criselle Libres

Marketing Assistant Product Development
Twinkle Naong Assistant
Accountant
Position Information
Position: General Manager
Kyla Sanchez will enforce and uphold the company’s credit policy. Authorized to perform
the overall strategies of the company, implementing the company’s goal, controlling the work
force, examines the budget and ensuring that all the resources are in good condition and has
a back-up plan in case of emergency to achieve the goal of the company.
Salary: P 9,600
Position: Marketing Manager
Jemelle Supan will provide the planning and leadership to the Marketing Department by
ensuring that the appropriate structures, systems, competencies and values are developed in
order to meet and exceed the goals of the Marketing plan. The Marketing Manager is also the
one who is responsible for managing marketing, advertising and promotional staff and activities
Telefax: (082)227-5456 Local 131
at the company.
Salary: P 9,600
Position: Finance Manager
Jorien Falconite is responsible for all areas relating to accounting functions and financial
reporting. This position will be responsible for daily, weekly and monthly accounting tasks and
activities.
Salary: P 9,600
Position: Production Manager
Sheila Leong is involved with planning, coordination and control of manufacturing
processes. Ensures that goods and services are produced efficiently and that the correct
amount is produced at the right cost and level of quality.
Salary: P 9,600
Position: Marketing Assistant

Jihan Cabugatan supports the work of Ms. Sheila Leong and executives on projects
directed at maximizing company profits and developing sales strategies or marketing
campaigns.
Salary: P 9,600
Position: Product Development Assistant
Criselle Libres designs and/or develops new products. Evaluates and searches for
improvements to existing products offered is also part of her job. She will also work closely with
our marketing department to create products based on the consumers demands.
Salary: P 9,600
Position: Accountant
Twinkle Naong will prepare and examine financial records to make sure that these
records are accurate, provides financial information to our management by researching and
analyzing accounting data.
Salary: P 9,600

Telefax: (082)227-5456 Local 131
VIII. Cost of Production and Pricing Strategies

The Kamote Nation’s projected output per day is 200 cups. Therefore, there will be an
output per month of 4,800 cups. Listed below are the variable costs and inputs that took place
in the production to attain the projected output per month.
Table 1. Variable Costs
Variable Inputs Unit Quantity Unit Price Cost per
month
Sweet potatoes Kg 96 20 ₱1,920
Camote leaves Bundle 360 5 ₱1800
Cheese bar or 96 48 ₱4,608
440g
Breadcrumbs 1 pack or 192 29.50 ₱5,664
230 g
All-Purpose Flour Kg 24 45 ₱1,080
Egg Pcs 576 5 ₱2880
Brown sugar Kg 24 36 ₱864
Calamansi Kg 24 20 ₱480
Double-decker 1 pack = 144 60 ₱8,640
cup 36 cups
Straw 1 Pack = 36 50 ₱1800
100 pcs
Transportation 500 ₱500
Light & Water -Kilowatts ₱1,500
-Cubic
meters
Gas 1 350 for 3 ₱116
months
Ice Pack 48 30 ₱1,440
Cellophane Pack 1 30 ₱30
(supplies)
Vegetable oil 1 Gallon 3 400 P1,200
Total Variable ₱34,522
Cost per month:
Listed below are the Fixed Inputs and total fixed costs per month:
Table 2. Fixed Costs
Fixed Inputs Total fixed cost per month
PPE (Schedule 1) ₱226
Rent (location) ₱5,000
Rent (production) ₱2,500
Labor P67,200
Business permit P251
Total Fixed Cost: ₱75,177
Listed below are the equipments used in the production:

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Schedule 1: PPE
PPE Cost Useful life (yr) Depreciation/month
Electric fryer ₱2,200 5 ₱37
Glass display ₱1,000 5 ₱17
Kiosk and signage ₱4,000 5 ₱67
Glass Jar ₱1,000 5 ₱17
Single Burner ₱600 2 ₱25
Kitchen Equipments ₱750 1 ₱63
Total: P9,550 ₱226
Total Cost per month = Total Fixed Costs per month + Total Variable Costs per month
= ₱75,177 + ₱34,522
Total Cost per month = ₱109,699
Average Total Cost = Total Cost / Quantity
= ₱109,699 /4,800
Average Total Cost = ₱22.85
To determine the price of Kamote Streepse & Pink Juice combo, we will use Mark-up
Based Pricing
ATC = P 22.85
MU= 78%
Selling Price = ATC + ATC (MU)
= ₱22.85 + ₱22.85 (0.78)
= ₱23.04 + P17.82
= ₱40.86
Selling Price ≈ ₱ 40.00
MU % = SP-ATC/SP x 100
= P40-P22.85/P22.05 x 100
= P17.15/P22.05 x 100
MU % = 0.7777 x 100 = 77.77% ≈78%
Kamote Nation will be selling Kamote Streepse w/ Pink Juice combo for 40 pesos. Our
profit per cup is 22.85 pesos, approximately 23 pesos. Our sales projection is 200 cups per day.
In a day, our target sales will be P8,000 (200x40) In a month, our target sales will be P192,000
(4800x40). In a year, we should sold cups to achieve our target sales of P2,304,000 (57600x40).

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IX. Projected Financial Statement (1 year)
Kamote Nation
Income Statement
For The Year Ended December 31, 2020
Sales P2,304,000
Less: Cost of Goods Sold 399,312
Gross Profit 1,904,688
Less: OPEX (Schedule 1) 1,032,316
Operating Profit P872,372
Schedule 1: OPEX
Salaries Expense 806,400
Advertising Expense 11,988
Utilities Expense 18,000
Supplies Expense 5,000
Production Expense 97,920
Taxes & Licenses Expense 3,008
Rent Expense 90,000
1,032,316
Kamote Nation
Statement of Changes in Equity
For the Year Ended December 31, 2020
Kamote Nation Capital, beg P 120,000

Add: Profit 872,372
Total: 992,372
Less: Withdrawals 100,000
Kamote Nation Capital, end 892,372

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Kamote Nation
Balance Sheet
As of December 31, 2020
Assets
Cash 840,204
Prepaid Rent 45,000
PPE 9,550
Less: Accumulated Depreciation 2,712 7,168
Total Assets 892,372
Liabilities
Accounts Payable 0
Total Liabilities 0
Owner's Equity
Retained Earnings 892,372
Total Liabilities and Owner's Equity 892,372

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Let us Analyze
1. Develop a business concept paper (based on the current situation) using the
format provided in the module. Groupings will be conducted on blackboard
collaborate.
2. Pitch your chosen business concept (with PowerPoint presentation and will
be conducted in Blackboard Collaborate). Schedules and rubric for
presentation will be provide also through Blackboard LMS.


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College of Business Administration Education

2nd Floor, SS Building

The University of Mindanao

Physically Distanced but Academically Engaged

MODULE FOR GENERAL EDUCATION (GE) 11:

Module for GE 11: Entrepreneurial Mind Page | 42

Module for GE 11: Entrepreneurial Mind Page | 43

Course Outline: GE 11 – Entrepreneurial Mind

Course Coordinator REIL S. ROMERO

Welcome to this Entrepreneurial Mind Module!

Course Outline Policy

Areas of Concern Details

Turnitin Submission To ensure honesty and authenticity, all

Please note that academic dishonesty such as

Module for GE 11: Entrepreneurial Mind Page | 45

Area of Concerns Details

However, if the late submission of the

For group assessment tasks, the professor will

If disapproved by the professor, you can elevate

Module for GE 11: Entrepreneurial Mind Page | 46

Area of Concerns Details

3rd formative assessment – 10%

Student Communication You are required to create a umindanao email

You can also meet the professor in person

For students who have not created their student

Area of Concerns Details

Course Information – see/download course syllabus in the BlackBoard LMS.

Module for GE 11: Entrepreneurial Mind Page | 48

Creating Value from Different Periods

Module for GE 11: Entrepreneurial Mind Page | 50

Documentary Video 1. For survival: scarcity or ingenuity?

Documentary Video 2. Turning Wild Imagination to a Reality

Module for GE 11: Entrepreneurial Mind Page | 51

Documentary Video 3. From Failure to Success: Learn and Grow

Documentary Video 4. Innovation for Competition

Module for GE 11: Entrepreneurial Mind Page | 52

Video Documentary 5: From rugs to riches

Video Documentary 6: Health to Wealth!

Module for GE 11: Entrepreneurial Mind Page | 53

Video Documentary 7: The Mogul of South East Asia

Video Documentary 8: The Man Behind the Famous Bee (Jollibee)

Module for GE 11: Entrepreneurial Mind Page | 54

Module for GE 11: Entrepreneurial Mind Page | 55

Let’s Check and Let’s Analyze

3. What do you think why majority of the successful entrepreneurs in the

Module for GE 11: Entrepreneurial Mind Page | 56

Essential Knowledge (For Final Exam)

FORMAT FOR OUR BUSINESS CONCEPT PAPER

1. Title Page – follow UM style or format

- Materials Needed for Production (Raw and equipment)

Module for GE 11: Entrepreneurial Mind Page | 58

**REFERENCE EXAMPLE ONLY, DO NOT COPY!!!**

In Partial Fulfillment of the Requirement for the Subject

March 10, 2020

Module for GE 11: Entrepreneurial Mind Page | 59

I. Description of the Proposed Business ------------------------------------------59

II. Proposed Product or Service ------------------------------------------------------60

III. Target Market --------------------------------------------------------------------------66

IV. Competitors ----------------------------------------------------------------------------68

V. Marketing Strategies / Realization of the Proposed Business ------------70

VI. Location/ Production ----------------------------------------------------------------74

VII. Management --------------------------------------------------------------------------75

VIII. Cost of Production and Pricing Strategies ------------------------------------77

REFERENCE EXAMPLE ONLY, DO NOT COPY!!!