PWM Comms

Parents to Open on Call and understand Pricing (email)

Subject: Welcome to Perform with Music!

Dear <Parent name>,

We loved having your child in our class! From <his/her/their> teacher’s feedback, we think <Child Name> would
really enjoy our music learning journey.

Here’s a quick glimpse of what <she/he/they> will learn in each level:

Novice Level (48 classes) [Piano / Guitar] Mastery Level (144 classes) [Piano / Guitar]

● 15 song repertoire ● 35 song repertoire

● 4 live concert performances ● 14 live concert performances
● Major scales ● Minor scales
● Simple time signatures and rhythm patterns ● Chord progressions
● Composing 16 bar music ● Composing 32 bar music
● Publishing musical audiobook ● Publishing instrumental single on Spotify

Our mission is to make learning an instrument fun and contemporary. We believe <Child Name> should be able to
choose songs that <she/he/they> likes. And then, before you know it, <Child Name> will be composing
<his/her/their> own original instrumental single! We can’t wait to hear it!

Take advantage of our today-only Early Bird discount pricing!*

Standard Price Early Bird Discount for Enrolling Today*

Plan Total One Time Cost Per Plan Total One Time Cost Per
Classes Fee Class Classes Fee Class

Novice Level 48 39,999 833 Novice Level 48 34,999 729

Mastery Level 144 114,999 799 Mastery 144 99,999 694

Level

Make sure to enrol today to secure your Early Bird Discount pricing!

Here’s to <Child Name> making lots and lots of beautiful music.

<Your name>
Academic Counselor | WhiteHat Jr
T: +91 +99999999999; <yourname>@whitehatjr.com
*WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-
rated basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.

Post 1st call Email (For 1:1)

Subject: Congrats! <Child Name> is one step away from finding <his/her/their> passion!

Dear <Parent name>,

Hi. It’s <Your name>, your personal academic counselor from WhiteHat Jr. It was great speaking to you earlier
today.

I’m thrilled that <Child Name> enjoyed <his/her/their> first WhiteHat Jr music class! Along with musicianship, our
curriculum is designed to improve <Child Name>’s confidence and creativity. We also offer additional student
success programs, exclusive opportunities available to our most committed students.

Our Student Success Programs will give <Child Name> the opportunity to* :
● Perform before live audiences
● Develop well-rounded musicianship skills including sight reading and aural skills
● Compose and publish <his/her/their> original creations on global platforms like Audible, Spotify,
Pandora, and iTunes
● Visit top music institutes in the world where their internationally renowned faculty will teach <Child
Name> a custom course on composition and performance
● Win exciting prizes including an upgraded piano or electric guitar

* All-inclusive in specific courses.

Want more details? Feel free to reach out to me at +91-9999999999.

As we discussed, I am also sending you the program details.

<Add program brochure: 1:1 Main - Google Drive>

I look forward to hearing from you,

<Your name>
Academic Counselor | WhiteHat Jr
T: +91 +99999999999; <yourname>@Whitehatjr.com

WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-rated
basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with whjitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.

Post 1st call Whatsapp (for 1:1)

Dear <Parent name>,

Hi! It’s <Your name>, <Child Name>’s personal academic counselor at WhiteHat Jr.

I’m thrilled <Child Name> enjoyed <his/her/their> trial music class with us.

As promised, here are the program details.

<Add program brochure: 1:1 Main - Google Drive>

Let me know a good time to connect so that we can discuss the next steps.

Look forward to speaking with you,

<Your name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com
 WhatsApp/Email after 2nd call

Please ensure you do not send this WhatsApp template twice. The subject line should only be added for the email
version of the template and not for WhatsApp.

Subject: <Child Name>... discover the world of Music!

Hi <Parent name>,

Thanks for taking the time to chat. I hope you’re as excited about our music curriculum as we are!
Please enjoy this lullaby created by one of our students, Aiza! https://app.musiquest.com/player/S2lQebE

Thanks,
<Your Name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com

Note: Pay only via authentic payment links (with whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.
 WhatsApp after 3rd call
Please ensure you do not send this WhatsApp template twice

Hi <Parent name>

Thanks for your time. I really enjoyed our call discussing the WhiteHat Jr Music curriculum.

I wanted to share a little musical treat. Enjoy this composition by one of our students, Laasya. It’s along the lines of
Beethoven’s Symphony No. 40: https://app.musiquest.com/player/SE4MKg3.

Amazing, isn’t it? We can’t wait to see what music <Child Name> will bring to our world!

Happy composing,

<Your name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com
 Post Call 1 - No Pickup Email
To be sent in case of no pick up after 2 attempts of call from you.

Subject: Let’s chat about <Child Name>’s music class

Dear <Parent Name>,

Hi, I’m <Your name>. As your WhiteHat Jr personal Academic Counselor, I wanted to tell you about feedback I
received from <Child Name>’s instructor. <She/he/they> believes that <Child Name> showed an instinct for music
and demonstrated excellent creativity in the class. <She/he/they> also thinks <Child Name> really enjoyed the
class!

When you’re ready, feel free to call or text me at <Phone Number> or reply to this email. I look forward to
answering any questions you have and starting <Child Name> on <his/her/their> musical adventure.

I am also attaching the curriculum and program details.

<Add program brochure: 1:1 Main - Google Drive>

<Pick the correct curriculum document (Guitar / Music): Curriculum documents - Google Drive>

Thank You,
<Your name>
Academic Counselor | WhiteHat Jr
T: +91 +99999999999; <yourname>@whitehatjr.com
WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-rated
basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.

Post Call 1 - No Pickup WhatsApp

Hi <Parent name>

I am <Your name>, <Child Name>’s personal academic counselor at WhiteHat Jr.

I tried calling you earlier today. We hope <Child Name> enjoyed <his/her/their> music trial class! Along with
musicianship, our curriculum is designed to improve <Child Name>’s confidence and creativity. We are thrilled that
<Child Name> started off <his/her/their> musical adventure with it.

I’m including links to our curriculum and program details.

<Add program brochure: 1:1 Main - Google Drive>

<Pick the correct curriculum document (Guitar / Music): Curriculum documents - Google Drive>

Please feel free to call or text me at <Phone Number> any time or simply reply to this email.
Looking forward to hearing from you and welcoming <Child Name> back to class soon!

Thanks,
<Your name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com
 Post Call Offer email (for 1:1 and 48 classes)
To be sent after the pitch is done and parent has shown interest

Subject: <Child Name>’s Musical journey with WhiteHat Jr

Dear (Parent Name),

Thank you for your time. I really enjoyed our call! We’re excited about having <Child Name> possibly join our music
class.

<Child Name>’s music course would include 48 private, online music classes with their own personal teacher.

● Our modern curriculum is oriented around performance and creative composition where <Child Name>
will:
○ Develop a repertoire of 15 songs that <she/he/they> can play
○ Perform in 4 live concerts for other students and <his/her/their> families
○ Create music compositions (16 bars) using rhythmic and melodic patterns learned in the class
○ Learn technical skills including major scales, simple time signatures, arpeggios, sight reading and
aural skills
○ Publish <his/her/their> own musical audiobook on platforms like Audible (Amazon)

Enroll <Child Name> in WhiteHat Jr’s full music course today.

<Payment Link>

In case you have any questions, please reach out to me directly via calls, texts, or just email back here.

For more information, I’m also attaching the curriculum and program details.

<Add program brochure: 1:1 Main - Google Drive>

<Pick the correct curriculum document (Guitar / Music): Curriculum documents - Google Drive>

Thank You,

<Your name>

Academic Counselor | WhiteHat Jr

T: +91 +99999999999; <yourname>@whitehatjr.com

WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-rated
basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.

Post Call Offer email (for 1:1 and 144 classes)

To be sent after the pitch is done and parent has shown interest

Subject: <Child Name>’s Musical journey with WhiteHat Jr!

Dear <Parent name>,

So great talking with you today! We’re excited by the possibility of having <Child Name> in our music classes. As I
mentioned, <Child Name>’s music course will include:

● 144 classes with 1-1 tutoring delivered online

● A modern curriculum oriented around performance and creative composition where <Child Name> will:
○ Develop a repertoire of 35 songs that <she/he/they> can play
○ Perform in 14 live concerts for other students and <his/her/their> families
○ Music compositions (32 bar) using rhythmic and melodic patterns learned in the classes
○ Advanced technical skills including minor scales, compound time signatures, chord progressions,
genre specific rhythmic patterns (blues, reggae etc)
○ Publish <his/her/their> own instrumental single on global music streaming platforms like Spotify,
iTunes, JioSaavn, Gaana

Please use the following link to enroll <Child Name> in WhiteHat Jr's full PWM course of 144 classes.

<Payment Link>

In case you have any questions, please reach out to me directly via calls, texts, or just email me back.

I am also attaching the curriculum and program details.

<Add program brochure: 1:1 Main - Google Drive>

<Pick the correct curriculum document (Guitar / Music): Curriculum documents - Google Drive>

Thank You,
<Your name>

Academic Counselor | WhiteHat Jr

T: +91 +99999999999; <yourname>@whitehatjr.com

WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-rated
basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.

Post Call Offer WhatsApp

To be sent after the pitch is done and parent has shown interest

Dear <Parent Name>,

Thank you for your time. I really enjoyed our call! We’re excited by the possibility of having <Child Name> join our
music course.

Please use the following link to enroll<Child Name> in WhiteHat Jr's full music course of <48/144/300> classes.

<Payment Link>

I am also attaching the curriculum and program details.

<Add program brochure: 1:1 Main - Google Drive>

<Pick the correct curriculum document (Guitar / Music): Curriculum documents - Google Drive>

Thank you,

<Your Name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com
 Break up Email
To be sent after a break of few days after the call when conversion hasn’t happened

Subject: <Child name>’s passion for music!

Dear <Parent name>,

You’re busy. We get it.

But <Child Name> has shown great potential in our music class. We’d love to help <Child Name> reach
<his/her/their> full potential and become a confident composer and performer.

Feel free to email me back to let me know when we can connect to answer any questions you might have.

Looking forward to it.

Thank You,

<Your name>

Academic Counselor | WhiteHat Jr

T: +91 +99999999999; <yourname>@whitehatjr.com

WhiteHat Jr is a mission-driven organisation. We offer a no-questions-asked, same day, 100% refund (pro-rated
basis for classes not consumed, other T&C’s on the website)

Note: Pay only via authentic payment links (with Whitehatjr.com as the domain name). Do not pay via any other
payment method or to any other account.
Break up WhatsApp

To be sent after a break of few days after the call when conversion hasn’t happened

Hi <Parent Name> ,

You’re busy. We get it.

But <Child Name> has shown great potential in our Music class. We’d love to help <Child Name> reach their full
musical potential and become a confident composer and performer.

Please let me know when we can connect to answer any queries you might have.

Looking forward to it.

<Your Name>
Academic Counselor | WhiteHat Jr
Mobile: 99999999999 | Email: abc@whitehatjr.com

Post payment - Email (1:1)

Subject: Thanks for joining our Music curriculum!

Hello Sir/ Ma’am,

Welcome! We’re so thrilled to have <Child Name> enrolled in the WhiteHat Jr Perform with Music
curriculum.

Our team will reach out to you shortly to walk you through the next steps. If you need support, feel free
to reach out to our dedicated concierge service at 02248933955

To login through your dashboard:

Login link: http://music.whitehatjr.com
User ID: <Primary email on student profile>
Please reset your password by using your primary email ID as the user ID
To book a class via Dashboard:
1. Login to http://music.whitehatjr.com
2. Go to ‘My Classes & Calendar’ on the left-hand side of the screen.
3. Click on ‘Schedule More Classes’.
4. Select 'Your Current Teacher' and Choose the date and time slots that you prefer and book.

All the best,

<Your name>

Post payment Whatsapp template (Music 1:1)

Whatsapp Template

Hello Sir/ Ma’am,

Welcome! We’re so thrilled to have <Child Name> enrolled in the WhiteHat Jr Perform with Music
curriculum.

Our team will reach out to you shortly to walk you through the next steps. If you need support, feel free
to reach out to our dedicated concierge service at 02248933955

To LOGIN through your dashboard.

Login link: http://music.whitehatjr.com
User ID: <Primary email on student profile>
Please reset your password by using your primary email ID as the user ID

To BOOK A CLASS via your Dashboard:

1. Login to http://music.whitehatjr.com
2. Go to ‘My Classes & Calendar’ on the left-hand side of the screen.
3. Click on ‘Schedule More Classes’.
4. Select 'Your Current Teacher'
5. Choose a date and time slots and book

All the best,

<Your Name>