Arkie Lures, Inc. v.

Gene Larew Tackle

The invention subject of this case is a plastisol fishing lure that will have a salty taste for
a prolonged period underwater. In determining obviousness, four kinds of factual
inquiries are conducted: the scope and content of the prior art, the differences between
the prior art and the claimed invention, the level of ordinary skill in the field of the
invention, and any objective indicia such as commercial success, long felt need, and
copying. Prior art in the fishing lure industries include the combination of a lure and a
salty tasting element such as pork rind. This suggests that the invention of Gene Larew
is “obvious” enough to not warrant the protection of a patent. However, the court ruled in
the opposite, stating that: “It is insufficient to establish obviousness that the separate
elements of the invention existed in the prior art, absent some teaching or suggestion, in
the prior art, to combine the elements. Indeed, the years of use of salty bait and of
plastic lures, without combining their properties, weighs on the side of unobviousness of
the combination.” This decision was reached because of the evidence presented by
Larew wherein experts and manufacturers have showed skepticism and objection
against his invention.