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Invigilator’s Signature Candidate’s Examination Roll

No/Registration No.

THE UNIVERSITY OF LAHORE

Faculty of Management Sciences
Lahore Business School
Spring 2021 – Mid Term
Subjective
Instructor’s Name: Asra Farooq Qazi Paper: Entrepreneurship

Program / Date: BBA/ 5th April,2021 Subject Code: MGT01305|11

Time Allowed: 50 minutes Total Marks: 15

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Reviewed By: Approved By: Program Head

Instructions for Candidates

i. Attempt all questions.
ii. Any question not attempted will be marked as incorrect.
iii. Subjective paper must be uploaded/submitted in the given time, any submission after the
mentioned time will be considered void.
iv. In case of power cut or internet issue student will be responsible and no favor will be
extended in this regard.
v. Paper must be hand written, in case of typing paper will be marked as Zero.

Question: After reading the case study already provided to you please answer the given
questions.

Clearly Canadian
1. Evaluate Clearly Canadian’s initial fruit-flavored bottled water on all four dimensions
of an opportunity. (05Marks)

2. Develop “Five forces completive model” for Clearly Canadian considering the current
Pakistani market? (05 Marks)
3. Company is looking forward to develop a business plan for Clearly Canadian. As an
expert entrepreneur please suggest them some red flags of a business plan to save them
from any inconvenience. (05 Marks)