WEBSITE SELECTED: https://www.sinewnutrition.

com/product-category/sports-
nutrition/whey-protein/

Fig 1: Link Research Details of the website

Analysis:

The following can be interpreted from the above screenshot.

 The website does not have any ranking keywords which states that there is a need
for critical content including effective keywords
 The number of inbound links is 2 which is comparitively low considring the top
ranking websites and can be considered as one of the primary reasons for less traffic
and low SERP ranking
 The low domain authority can be considered as a representation of the poor linking
root domains and the quantity of the backlinks. Therefore, both quality and quantity
of inbound links is lacking
 The page authority is very low indicating poor quality of the overall traffic and
website considerations

Improving the SERP ranking

The basic considerations to improving the SERP ranking is improving the Page Authority.

Improving Domain Authority is the first step towards improving the Page Authority.

- Including quality backlinks

- Ensuring there are no bad quality inbound links
STEP 1:

Researching the top websites:

Fig 2: SERP 1

Fig 3: SERP 2
STEP 2:

- Doing a link exploration and finding out the inbound links of the top websites
- Finding out the minimum number of backlinks needed for the selected website
- Exploring the ranking keywords to get an understanding of the preferences and the
contents that result in the ranking
- Comparing the relative Domain Authority scores to get an understanding of the
respective DA score needed for the website

Table 1: Minimum number of backlinks needed

The Minimum Number of backlinks thus required= 1424

STEP 3

- Finding out the top sources that can be used for inbound links to the website
(backlinking)
Table 2: TOP CREDIBLE SOURCES FOR BACKLINKING

STEP 4:

Researching Anchor texts and developing content buckets for the webpage.

Table 3: Top Anchor texts

From the above table the top anchor texts can be researched.

The Anchor texts selected for the content buckets:

- Whey Protein
- Protein Supplements

Interpretation:

The anchor texts suggest that people are of two most plausible mindsets when searching for
the above mentioned products:

- Searching solely for whey protein and are searching for the best in the market
- Searching through different types of protein supplements for their journey

Suggested Content Buckets:

- Whey Proteins
- Workout Supplements

Type of content: BLOGS

Following are some suggested headings for the blogs respective to the above mentioned
content buckets:

 WHEY PROTEIN
- How to choose the right Whey Protein for you?
- 10 things to keep in mind when choosing your Whey Protein
- Reasons why your choice of Whey Protein is important
- Why should you take whey protein?
- Why every workout needs a whey protein scoop?
- 5 reasons why Whey protein is important for workouts
 Protein Supplements
- 10 things to keep in mind when choosing your protein supplements
- How to choose the right protein supplement for you?
- Things you are missing out on if you don’t choose the right protein supplement
- What are the different types of protein supplement available?
- Different protein supplements for different needs. Which one suits you?
- Why are workouts incomplete without protein supplement?