Company: Mission: Vision: Value Proposition: Customer Strategic Expected Executed

segments: Objectives
KEY RESULTS (quantitative) - OKR value value
Objective 1: 1.

Optional Optional 1º Objective 2:

2.

3.

SWOT USE COMBAT 4.

4º
Strengths Weaknesses Objective 3: 5.
Internal
Factors

6.

Opportunities threats
ACTION PLAN – 5W2H
External
Factors

Key Results

2º
(What?) How many? Percentage of
Why? Where? Who? How? When?
(start date/end date) (Value R$/$) execution

STRATEGIC OBJECTIVES(non-quantitative) - OKR

Objective 1: S:
W:
O:
T:
Objective 2: S:
W:
O:
T:
Objective 3: S:

3º 5º
W:
O:
T:

Tools used: Developed by Prof. Cláudio Márcio Campos de Mendonça

Administration course - UNIFAP – cmarcio@gmail.com
SWOT + OKR + 5W2H