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Case Studies on Transport Policy xxx (xxxx) xxx–xxx

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Case Studies on Transport Policy


journal homepage: www.elsevier.com/locate/cstp

How urban social movements are leveraging social media to promote


dignified mobility as a basic human right

Varsolo Sunioa, , Philip Pecksonb, Jedd Carlo Ugayc,d
a
School of Management, University of Asia and the Pacific, Philippines
b
College of Arts and Sciences, University of Asia and the Pacific, Philippines
c
AECOM Philippines, Philippines
d
AltMobility PH, Philippines

A R T I C LE I N FO A B S T R A C T

Keywords: We study how two mobility social movements with online leverage (namely AltMobility PH and Friends of Pearl
Urban social movements Drive) attempt to reorient the trajectory of transport development in favor of commuters and pedestrians by
Social media activating State apparatus through politics. Both organizations tried to engage politicians and influence agenda-
Dignified mobility setting by the State. Drawing on more than a year of extensive ethnographic data and auto-ethnographic ac-
Sustainability transition
counts, we explain how both social movements leverage online social media to build a spectacular public, forge
collective identity, organize and magnify their advocacy.

1. Introduction stream of literature has emerged focusing on the impact of computer-


mediated communication (CMC) on ways social movements are fun-
There is a growing recognition in the sustainability transitions lit- damentally constituted, formed and organized (Priante et al., 2018;
erature on the importance of civil society and social movements in the Dolata, 2018; Stewart and Schultze, 2019; Dolata and Schrape, 2016;
transformation of several domains, including energy, transport, and 2018). These studies have sought “to identify the extent of the impacts
food systems (Köhler et al., 2019). In sociology, social movements have of these changed sociotechnical conditions on the emergence, devel-
long been acknowledged as agents of social and political change (Snow opment and actions of social movements” (Dolata, 2018; p.35). How-
et al., 2008). However, it is only in the past decade that research fo- ever, how CMC has impacted social movements in the mobility/trans-
cusing on their role in transition towards sustainable mobility and portation sector has remained understudied. Köhler et al (2019) have
transportation systems is gaining traction (e.g. Aldred, 2010, 2013; recognized that “civil society groups may take on new organizational
Horton, 2006; Furness, 2010; Balkmar & Summerton, 2017; forms, such as online user communities and Internet fora” (p.11) and
Verlinghieri and Venturini, 2018). have called for theorizing in this area in the sustainability transitions
Activism by social movements, advocacy coalitions, and grassroots literature.
organizations towards sustainable transportation may take many dif- This paper explores the role of urban social movements (USMs) with
ferent forms and strategies. They may work to directly influence significant online presence in reorienting transportation policy.
transport policies (e.g. Stich and Miller, 2008) and transport plebiscites Verlinghieri and Venturini (2018) point out that in transport geography
(Legacy and Stone, 2019), lobby legislators or politicians so certain literature, there is a paucity of theorizing of the role of USMs. Two
policies get adopted (Aldred, 2010; 2013), stage protests or mass de- urban social movements in Manila, the “Friends of Pearl Drive” and
monstrations (Furness, 2010; Verlinghieri and Venturini, 2018), raise “AltMobility PH”, are studied to understand how USMs leverage online
issues or mobilize the public to demand change (Balkmar and social media to build constituency, forge collective identity, and mag-
Summerton, 2017), or develop innovations and diffuse them (Ross nify their protest/advocacy at the city- and national- levels. In August
et al., 2012; Seyfang and Smith, 2007; Sunio et al., 2020). 2019, “Friends of Pearl Drive” met with the mayor of Pasig City (a city
While these movements have huge potential to transform mobility within Metro Manila) to present their petition with 7,000 signatures
policies, practices and systems, the extant literature also recognizes the and a concrete plan to make a car-dominated neighborhood street,
difficulty in forming them and activating their emergence, and even- called Pearl Drive, walkable. In July 2019, “AltMobility PH” succeeded
tually sustaining them (Snow et al., 2008). In the recent years, a new in getting the “Magna Carta for Dignified Commuting” filed by


Corresponding author.
E-mail address: varsolo.sunio@uap.asia (V. Sunio).

https://doi.org/10.1016/j.cstp.2020.07.006
Received 28 January 2020; Received in revised form 29 April 2020; Accepted 6 July 2020
2213-624X/ © 2020 World Conference on Transport Research Society. Published by Elsevier Ltd. All rights reserved.

Please cite this article as: Varsolo Sunio, Philip Peckson and Jedd Carlo Ugay, Case Studies on Transport Policy,
https://doi.org/10.1016/j.cstp.2020.07.006
V. Sunio, et al. Case Studies on Transport Policy xxx (xxxx) xxx–xxx

legislators. Both USMs framed their advocacy as a struggle for “digni- articulate and advocate viable policy solutions. Finally, within the
fied mobility” in behalf of commuters and pedestrians in Metro Manila. politics stream, advocacy coalitions can employ motivational framing
This article seeks to answer two questions: to call to action, stir the national mood and press demands on the
government.
a. Using the two urban social movements as case studies, how does Issues concerning scalability, success and temporal continuity by
social media facilitate the formation of contemporary social move- grassroots movements are known in the literature (Snow et al., 2008).
ments that hybridize online and offline collective action in the In general, grassroots movements have difficulty in scaling up and be-
mobility sector, considering that both USMs appropriated and uti- coming successful (Hossain, 2018). Moreover, they face challenges re-
lized social media as an essential organizing agent for their ad- lated to skills requirements, resource requirements, and vulnerable si-
vocacy? tuations such as funding scarcity, the departure of key people, high
b. How do advocacy groups influence the State/government to reorient turnover of volunteers, and changes in policies (Hossain, 2018).
the trajectory of transport development in favor of commuters/pe- Recently, with the rise of computer-mediated communication
destrians? (CMC) (Priante et al., 2018), scholars have begun to theorize on the role
and effect of such technical infrastructures on traditional social move-
After this introduction, the rest of the paper is structured as follows. ments (Dolata, 2018). In general, the findings of extant literature on
In Section 2, we discuss the theoretical underpinnings of the study, CMC's impact on identity processes during collective action are mixed.
including literature review. We then describe in Section 3 the metho- On the one hand, scholars have identified various ways in which CMC
dology and data sources used. A background information about the two can successfully support identity processes. On the other hand, in the
movements is provided in Section 4. We then present the results of our literature, there are studies that demonstrate how CMC does not sup-
analysis, including discussion, in Section 5. From this analysis, we draw port identity processes (Priante et al., 2018). Our interest in this article
in Section 6 important learning points, conclusions and implications for is not to enter into this debate, but to simply review some relevant
transport policy and practice. studies on how CMC such as the social media may facilitate social
identity processes for the formation of an online collective, including
2. Theoretical context ways it can be leveraged by advocacy movements to influence agenda-
setting by the State.
We begin by explaining how advocacy coalitions/social movements Two insights from the literature are of relevance. First, as social
may influence the political processes involved in political agenda-set- movements are increasingly relying on Internet technology, some stu-
ting by the State. Two theoretical frameworks are relevant: the ad- dies explore and confirm the affordances of social media for producing
vocacy coalitions framework (ACF) and the multiple streams approach solidarity and constructing collective identity (e.g. Khazraee and
(MSA) (Kern and Rogge, 2018). Novak, 2018; Stewart and Schultze, 2019). Second, while it is true that
The core idea of the ACF is that in a policy subsystem, several ad- social movements will need more than just social media in order to
vocacy coalitions are competing for influence on policymaking emerge, initiate and sustain their advocacy, social movements in the
(Sabatier, 1988). Generally, a given policy subsystem consists of 2–4 internet age certainly need social media to broaden their collective
advocacy coalitions (Markard et al., 2016). One of them is often action repertoire (Kidd and McIntosh, 2016). For example, social net-
dominant and has more influence on policy design (Kern and Rogge, working sites and social media have been used to organize protests in
2018). There are many kinds of advocacy coalitions (e.g. established Colombia and Guatemala, and mobilize voters in the United States,
industry coalitions, grassroots coalitions, state coalitions), but here our demonstrating that online activism can spill offline (Harlow and Harp,
main interest is on grassroots movement coalitions. Coalition members 2012). Other opportunities for digital activism made possible by social
can include politicians, bureaucrats, interest group members and/or media include a number of spectator, transitional, and gladiatorial ac-
practitioners that coalesce because of shared core beliefs. Through tivities (George and Leidner, 2019).
translation, coalition members aim to transform these beliefs into
program of action (Ritter et al., 2018). 3. Methodology
The multiple streams approach, first conceptualized by Kingdon
(1984, 1995, 2010), and further developed by Zahariadis (2003, 2014), To answer our objectives, we use qualitative methods based on
has been applied to understand agenda setting, explaining why some Gioia approach (Gioia et al., 2013).
ideas rise to national agenda by the State. At the core of the MSA are The Gioia approach is a well-established methodology for ensuring
three independent process streams—problem, policy solutions, and rigor in inductive research (Gioia et al., 2013). It typically begins with a
politics. The problem stream consists of public problems that people research question and a presentation of the related literature regarding
want the state or government to address. Applied to transportation- a phenomenon of interest (Chandra and Shang, 2019). In terms of data
related issues, these public problems can be traffic gridlocks, trans- collection, it relies on purposive sampling of cases that are of theore-
portation crises and low-quality mobility systems. The policy stream tical relevance (Etikan, Musa and Alkassim, 2016). It is an iterative
consists of solutions developed by experts and analysts. These can be process: emergent findings/concepts are always checked back and forth
policy proposals, feasibility studies, or legislative bills. The politics with the literature/theories as well as the data collected. It uses a
stream consists of the “national mood, pressure group campaigns, and method of coding data as first-order categories that are as close as
administrative or legislative turnover” (Zahariadis, 2014; p. 34). possible to the raw data and then abstracting them into second-order
There have been attempts to use both frameworks in a com- themes and, finally, grouping them into aggregate dimensions. These
plementary way to produce a range of insights (Ritter et al., 2018; three orders of data analysis are then organized into the so-called “data
Rozbicka and Spohr, 2016). Advocacy coalitions may engage in active structure”. Lastly, a process model or grounded theory is developed
translation by means of diagnostic, prognostic and motivational using the data structure that shows relationships among the emergent
framing in order to influence the problem, policy and politics streams concepts (Gioia et al., 2013; Chandra and Shang, 2019) (Fig. 1).
(Ritter et al., 2018; Rozbicka and Spohr, 2016). For example, since an Three data sources were used. The first source is the ethnography of
“almost infinite number of problems could be considered in the pro- the first co-author (VS) based on his experiences following for more
blem stream”, advocacy coalitions can engage in diagnostic framing so than a year the activities of the two groups, interviewing and inter-
that “certain problems come to the attention of, and are regarded as acting with the key members of the founding and organizing team. The
important by, stakeholders” (Ritter et al., 2018; p. 1542). Within the second source is the auto-ethnographic account (Wall, 2008) of PP and
policy stream, coalition members may use prognostic framing to JU, both co-authors of this paper, who are co-founders of the “Friends

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Fig. 1. Methodology.

of Pearl Drive” and “AltMobility PH”, respectively. We also collect data is not only unsafe for most of its users but also impossible to enjoy.
from online material/documents, such as posts from “Pearl Project” and Nonetheless, Pearl Drive’s condition is far from unique. There are, in
“AltMobility” (both Facebook pages), Facebook groups being main- fact, many other streets that are far more unwalkable. However, what
tained by both USMs, online petition, legislative bills, and several sets Pearl Drive apart are two potentials: 1) Improving its walkability
media articles featuring the advocacy of both USMs (Appendix A). We will have outsized benefits not just in pedestrian safety but also in
believe that this procedure of data collection is consistent with criteria place-making, and 2) Pearl Drive already has the open-space needed for
recommended for establishing data “trustworthiness” (Greenwood and improvements in walkability. This open-space that is about 6-meter-
Suddaby, 2006). wide runs for three-fourths of the length of Pearl Drive and is entirely
Using an analytical framework informed by theoretical context and tree-shaded. If turned into a linear park, not only can this open space
guided by the research questions, we analyzed the data. Following the become a wide, tree-covered promenade; the surrounding neighbor-
Gioia approach, an open and axial coding is employed to extract first- hood which already contributes foot traffic can turn the park into a
order concepts, second-order themes and aggregate dimensions, all vibrant neighborhood space. Pearl Drive has all the necessary require-
comprising the data structure, in order to build a grounded theory ments for a successful park: An open-space in a dense mixed-use
(Gioia, Corley and Hamilton, 2013). In doing these steps, there is a neighborhood, tree-cover, and foot-traffic at various times of the day.
constant iteration among empirical data, preexisting theoretical con- It was these conditions–an unwalkable and dangerous street that
structs, research questions, categories, themes, aggregate dimensions nonetheless had great potential for walkability–that motivated some
and the emerging theory; hence, this method is best described as ab- members of the Pearl Drive community to mount a campaign to renew
duction (Maanen, Sørensen and Mitchell, 2007). their street. This campaign was launched in November 2018. It made
use of the following tools: A signature drive for its petition, social
media, meetings with stakeholders, and events. The campaign was
4. The Philippine Context: Urban social movements in the eventually named “Pearl Project”.
mobility sector The group believes that people – not cars – must be the priority on
Pearl Drive. They also believe that an unwalkable street is not just an
4.1. The Pearl Project: A citizen’s movement for a walkable Pearl Drive by inconvenience but an affront to their self-respect and dignity as persons.
the Friends of Pearl Drive (City Level) “To enter Pearl Drive as a pedestrian is immediately to become a
second-class citizen”, the group’s online petition puts it. People deserve
Pearl Drive is a two-lane road in Pasig City’s central business dis- better, and the constant failure to deliver this was something to be
trict. It is about 500 m in length. Along Pearl Drive are mid- to high-rise taken personally. People must insist on walkable streets based on their
residential condominiums, office towers, a commercial building, and dignity as persons.
one university. Another high-rise office tower is currently being con- Within a few months, the signature campaign had gained more than
structed along the road. Pearl Drive is an increasingly dense neigh- 7000 signatures using both an online platform and pen-and-paper.
borhood. However, the movement had its farthest reach on social media, parti-
Like virtually all streets in Metro Manila, Pearl Drive is unwalkable cularly through the Pearl Project Facebook page. Through Facebook,
and car-centric. Its pedestrian infrastructure is not only inadequate but Pearl Project was able to deliver its message not just to its immediate
also dilapidated. Compounding this situation are the curb-cuts on a stakeholders but also to Pasig City residents and even to decision ma-
significant length of Pearl Drive. These curb-cuts allow cars to drive kers.
over the sidewalk to access parking slots along the perimeter of
buildings or on open-space along a canal. Pearl Drive also has no pro-
visions for people with strollers or on wheelchairs. 4.2. AltMobility and the struggle for dignified commuting (National Level)
The intrusion of cars onto Pearl Drive’s narrow and dilapidated
sidewalks forces pedestrians to walk on the roadway itself, exposing AltMobility PH is a group of policy advocates passionate about
themselves to passing vehicles. This problem is especially severe in making transport sustainable and inclusive. They advocate a transport
mornings and early evenings, when people arrive in or leave work or system that is safe, accessible, inclusive, dignified and sustainable, as
school. Furthermore, the lack of safe pathways for pedestrians prevents well as sensible and humane transport policies which recognize the
Pearl Drive from becoming its neighborhood’s foremost public space. needs of people–particularly pedestrians and the commuting public —
Without walkability, Pearl Drive remains a conduit for cars, a space that above all other interests.

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AltMobility PH was formed when a group of professionals wanted to (Fig. 4).


make a difference in the transport sector and try to change the Filipino Many scholars have examined how social media platforms con-
car-centric thinking/culture into a more progressive, people-oriented tribute to the construction of solidarity and collective identity (Stewart
mobility. They were all coming from a transportation background and and Schultze, 2019; Khazraee and Novak, 2018). A sense of solidarity is
just recently took masteral scholarships abroad. The group started with produced when reciprocal feelings of compassion about shared fate is
doing talks/seminars/forums to influence and educate people. They developed (Stewart and Schultze, 2019). A co-founder of AltMobility
also created a Facebook group called “How’s Your Byahe, Bes?” or PH explained, “we started putting a more emotional point of view
HYBB (How is your commute, friend?) in order to have an online pre- which focuses on inequality, social justice, lack of dignity, when we felt
sence. While the talks and social media efforts were doing well, they that it is more impactful to move/disturb the Filipino audience than just
thought that it was not enough. They thought they can do more, and purely on design efficiency.” Pearl Project also focuses the attention on
they can leverage on their existing online and offline presence. Later on, the indignity of walking along Pearl Drive: “To enter Pearl Drive as a
they decided to step up their action by drafting and lobbying for the pedestrian is immediately to become a second-class citizen.” This
Magna Carta for Commuters. feeling of being disturbed by the misery of another, who in this case is a
The organizers of AltMobility PH recognize that “mobility is a commuter or a pedestrian like me, may dispose me toward a sense of
fundamental human need” and dignified commuting is a basic right of solidarity with his or her fate (Chouliaraki, 2008). That is to say, this
every citizen, and therefore the State should “guarantee and protect the spectacle of suffering of somebody like me can open up possibilities for
right of each person to travel safely, conveniently, reliably, affordably the construction of solidarity – in this case, a sense of “agonistic soli-
and with dignity”. Unfortunately, in the Philippines, said the group’s darity” (Curato, 2019) because it is borne out of common experience of
co-founder, “commuting is frustrating and robs us of our dignity”. misery and suffering.
The group completed the draft of the Magna Carta in July 2019. Curato (2019) argues that portrayals of misery facilitate the con-
Through professional connections, they were able to collaborate with struction of publics. Publics is defined as “a partial issue public, whose
several legislators. Their first encounter was with Senator Francis participants engage actively in discussions on a given topic and who
Pangilinan, which liked their proposed bill and filed almost im- exchange about their different ideas or suggested solutions” (Dolata and
mediately. Their second encounter was with the staff of Senator Grace Schrape, 2015; p.5). In contrast to audience, which is simply an ag-
Poe, with whom they worked until Senator Poe filed a few weeks later. gregate of isolated viewers, publics is characterized by a shared sense of
With further efforts, they were able to lobby for the following legisla- imagination (Dayan 2005; Curato 2019). Curato (2019) argues that
tors to also file the bill (in chronological order): Congressman Francisco emotional forms of communication about suffering, collectively shared,
“Kiko” Benitez, Congressman Allan Reyes, Senator Manny Pacquiao, can construct “spectacular publics”. Spectacular publics is a type of
and Congressman Martin Romualdez. Other congressmen namely publics, composed of spectators who, because of their empathy with the
Rufino Biazon, Alfred Vargas, Noel Florencio and Juan Fidel Nograles suffering, misery and fate of others with whom they share some bond of
also filed their own House bills on commuter rights based on the draft solidarity, are also moral actors bestowing visibility, voice and atten-
bill prepared by AltMobility PH. tion to the disturbing misery of others. In this study, the “spectacular
They wrote the bill with eight rights which they believe are people- publics” is exemplified by the Facebook pages of the two USMs, but can
centered, progressive, and important: Right to Public Transport Services also include anyone beyond their immediate network. By giving voice
that Satisfy Commuters Mobility Requirements; Right to Safe, and attention to misery, spectacular publics can “transform audiences
Convenient, and Affordable Public Transport Services; Right to into publics, which in turn set in motion a series of public deliberations”
Infrastructure for Pedestrians, Cyclists, and PWDs; Right to a Fair Share (Curato, 2019).
of Public Road Space; Right to Breathe Clean Air During Travel; Right to
Information for Efficient and Convenient Travel; Right to Special 5.2. Mobilizing the dignity frame
Attention During Service Breakdowns, and Right to Representation and
Participation. One frame that emerged in the messaging of both USMs is that of
They increase public awareness of the Magna Carta by posting about ‘dignity’. The volunteers behind Pearl Project and the organizers of
it in social media especially in the “How’s Your Byahe Bes” Facebook AltMobility PH believe ‘dignity’ helps stakeholders more personally
group where it is the cover photo and pinned announcement, discussing imagine the situation on Pearl Drive and commuting in Metro Manila.
it online, and always promoting it during their talks/seminars (Fig. 2). In this way, it is superior to other frames more commonly used to de-
scribe situations like Pearl Drive’s or poor public transportation system,
5. Results and discussion such as: ‘safety’, ‘safe streets’, ‘move people not cars’, and even ‘walk-
ability’. These frames, it is believed, describe superior infrastructure or
Fig. 3 presents the data structure consisting of aggregate dimensions efficient transportation. On the other hand, ‘dignity’ invites the various
that emerged from the first-order categories and second-order themes. stakeholders, as well as its wider audience, to think of an unwalkable
Four dimensions are identified: Constructing spectacular publics street and physical hardships in commuting not just as an incon-
through portrayal of misery in pedestrian walking and commuting, venience but as an affront to the people’s self-respect. ‘Dignity’ is the
Mobilizing the Dignity Frame, Influencing the agenda-setting by the most appropriate frame for moral issues involving persons, and Pearl
State, and Leveraging social media as an organizing agent. Project and AlthMobility PH wish to put forward Metro Manila’s
characteristic unwalkability and undignified commuting as moral is-
5.1. Constructing spectacular publics through portrayal of misery in sues.
pedestrian walking and commuting By framing the situation on Pearl Drive and commuting in Metro
Manila as moral, both USMs believe that they could more urgently seek
One significant observation we make is that both groups utilized action from decision-makers, such as the city mayor and legislators. For
social media platforms to gather and present spectacles of human them, only political will is needed to transform Pearl Drive and the
misery and pain from everyday commute or walk. AltMobility PH has a public transportation system in Metro Manila. And the failure of deci-
Facebook group, called HYBB, with over 5,000 members to date. sion-makers to exercise this will is a failure to uphold dignity. That is, a
Members of this platform often share powerful personal stories about moral failure. A moral frame also allows Pearl Project and AltMobility
daily hardships from commute experiences. The Friends of Pearl Drive PH to more personally speak to their audience. A walkable street and
also maintains a Facebook page, “Pearl Project”, which among other dignified commuting are not just something ‘nice to have’ and occa-
things visually presents the indignity of walking along Pearl Drive sionally enjoyed. Rather, a walkable street and dignified commuting is

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Fig. 2. Pearl Project’s proposed linear park and petition; Magna Carta for Dignified Commuting.

something they deserve as citizens with dignity. and organizing pressure campaigns by means of diagnostic, prognostic
and motivational framing.
5.3. Influencing the agenda-setting by the State The organizers behind Pearl Project and AltMobility PH are ad-
vocating for the adoption into the agenda of: Pearl Drive Linear Park
Both USMs engage in active translation –the activity of transforming and the Commuter's Bill of Rights. This entails attempting to influence
core beliefs about dignity into program of action – by means of diag- and couple the three streams of problem, policy and politics so that the
nostic, prognostic and motivational framing in order to influence the State may adopt the two proposals into its agenda. In the figure, we
problem, policy and politics streams. We describe how social move- illustrate this process (Fig. 5):
ments are endeavoring to influence the agenda-setting of the State. We Problem stream: Problems related to transportation and mobility
use ACF and MSA as a heuristic to make sense of the activities of the have long beset the Philippines, but developments/solutions have been
social movements. biased and centered towards car-based mobility, to the neglect of public
For MSA, public policies rise to the national agenda when political transport commuters, cyclists and pedestrians. Although the great ma-
institutions, such as the State, want solutions to issues they perceive as jority of Filipinos are users of public transportation, they are allocated a
problematic. Since the State's policymakers are already always dealing smaller share of road space, provided with insufficient transport supply
with all-consuming and numerous problems, then “a new problem's and prioritized less in transport planning. This neglect only compounds
ability to nudge its way into the purview of policymakers is negligible” the problem since this encourages more Filipinos to buy cars. Both
(Jones et al., 2016; p.15). Other times, problems may have been iden- USMs recognize these problems, but instead of considering them as
tified and recognized, but there is no viable solution at hand for lack of transport infrastructure and design efficiency issues, their diagnosis of
value acceptability, technical feasibility or resource adequacy of the the situation of an unwalkable Pearl Drive and daily hardships in
proposed solution (Jones et al., 2016). It is also possible that a viable commuting is framed as an affront to people’s sense of self-respect and
solution is proposed for a recognized problem, but without sufficient ultimately as a moral failure by the State to uphold the dignity/welfare
politics, the State may not feel compelled to remedy the problem. Ad- of persons, the commuters and pedestrians.
vocacy coalitions may provide powerful impetus for change by raising Policy stream. A number of solutions have been proposed (example is
the salience of particular problems, proposing solutions to problems, the ‘Build, Build, Build’ program of the government), but the prognosis

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Fig. 3. Data structure (using Gioia methodology).

of both USMs frames the “Commuter Bill of Rights” and the “Linear the organizers proposed a temporary solution, called “Street Life”,
Park” as not only viable but also the real solution for the identified which are car-free weekends / street closures on Pearl Drive, hoping to
problems of the daily hardships in commuting and unwalkable Pearl “convert community engagement during the car-free days into more
Drive. According to founders of AltMobility PH: “While the government solid support for our pedestrian promenade”. For them, streets are
is bombarding the news with their grand infrastructure plans mono- meant not only to be walked on but also to be enjoyed, and the State
mania and the ‘Build, Build, Build’ program, this warrants us to ques- must guarantee their right to dignified mobility.
tion, “for whom is this development for? for whom are we really Politics stream. To stir the politics stream, both USMs tried to acti-
building the city?” In terms of mobility, clearly, the priority is moving vate and influence the national/local mood by means of motivational
private vehicles.” Hence, since development leans towards car users, framing that urges a call to action. Pearl Project organizers did it
the proposed bill “fights for the rights of the daily commuter defined as through a signature campaign for their online petition, which by August
someone who travels from one point to another using a combination of 2019 garnered a total of 7,000 signatures. AltMobility PH also mobi-
transport modes other than private vehicles.” They believe that re- lized support for their “Commuter's Bill of Rights” through their
storing commuter dignity is the essential component to fixing transport Facebook page and group with a total membership of 5,000. Ever since
woes. The Pearl Drive organizers also propose to “make Pearl Drive AltMobility PH filed the bill in the Congress and Senate at the end of
walkable through the construction of a linear park along the Pearl Drive July 2019, the group has been active in spreading word about it in
creekside, and by reclaiming its sidewalk from establishments that have online news, newspaper, social media, television, transport forums and
usurped it as their parking space”. Since this requires funding and time, seminars, tagging these posts with #CommutersNaman (which translates

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Fig. 4. Portrayals of misery in commuting and walking. All images are taken from the posts shared in Facebook groups/pages maintained by the two groups.

to “Commuters This Time”, expressing the call to prioritize commuters being gathered. Growth in the number of Change.org signatures was
this time) (Appendix B). disseminated as status updates on Pearl Project’s Facebook page. These
updates, in turn, invited more Facebook users to interact with the page.
A fraction of these interactions led to more overt support for Pearl
5.4. Leveraging social media as organizing agent Project whether through ‘liking’ a post, ‘liking’ the page itself, signing
the petition, or all three. In brief, the signature campaign on Change.org
In order for projects by new organizations to emerge and succeed, provided the most ‘newsworthy’ content for posting on the Facebook
they must be perceived as legitimate by institutions and individuals that page.
they hope to engage (Tornikoski and Newbert, 2007). Since both groups Once the growth in signatures began to taper off, the signature
“Friends of Pearl Drive” and “AltMobility PH” have policy-makers and campaign on Change.org became less important. With their seven
politicians as their audience, they need to demonstrate that their pro- thousand signatures, the volunteers of Pearl Project felt that they had a
jects and demands reflect the will of the people, their constituents. number impressive enough to substantiate their claim to a constituency
To this end, the volunteers behind the Pearl Project thought that a of concerned citizens. This number could then be referred to in meet-
signature campaign, whether offline or online, is a sine qua non. They ings with decision makers and in Facebook posts on their page.
understood that the petition could not be submitted to the City Hall On the other hand, with a strong membership of more than 5000
unless substantiated by as many signatures as possible. Hence, when the members in their Facebook group platform, and being commuters
movement was launched, it was launched along with a signature themselves, AltMobility PH's claim to an authentic representation of the
campaign. AltMobility PH also had to legitimize their claim that their interests of the commuters is legitimated. According to its official de-
demands for dignified commuting are widely shared by the commuters. scription, the HYBB Facebook group serves as a “platform to discuss/
The online public, or netizens, were reached by Pearl Project vo- brainstorm/strategize about how we can improve mobility/traffic in
lunteers through two platforms. The first is Change.org, which hosted the Philippines.” Inputs from the commuters posted in the platform
the online signature campaign. The second is the ‘page’ provided by include positive and negative transport experiences in the Philippines,
Facebook. Change.org played a leading role while signatures were

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V. Sunio, et al. Case Studies on Transport Policy xxx (xxxx) xxx–xxx

Fig. 5. Influencing the process of agenda-setting by the State through multiple streams approach.

and are compiled “for regular reporting (to this Facebook group, LGUs, temporary. In particular, we observe this in the AltMobility PH's
government agencies, etc.) and data analysis purposes.” Curato (2019) #CommutersNaman campaign, one of whose objectives is to solidify
uses the term ‘surrogate publics’ to describe “the ways in which wit- commuters behind a common cause of demanding from the government
nesses to tragedies act as representatives to communities of misery by the recognition and protection of the rights of commuters. Through
making claims about their recovery.” Through the social media plat- hashtag usage, the group is incrementally forging a collective fusion of
form, AltMobility PH is able to legitimize its claims to authentic sur- an online crowd, which may contribute to the creation and reproduc-
rogacy. tion of collective identity (Bonilla and Rosa, 2015).
Aside from being a tool for communication and mobilization in
order to gain legitimacy for claim-making, the social media platforms
6. Conclusion
also facilitated the continuing mobilization and communication during
periods of abeyance. Although the online signature campaign on
A robust civic sector is necessary for renewal of cities. In a study of
Change.org had provided impetus during the early phase of the Pearl
human factors behind recent transportation innovations in several cities
Project movement, any duration longer than a quick victory is better
in the United States, Tsay (2015) found that “a robust civic sector is the
suited to a campaign on Facebook. After the growth in signatures ta-
single most prevalent factor” behind such innovations (p.13). The study
pered off, and after these signatures and the corresponding petition
concluded: “Cities that innovate in urban transportation have a robust
were presented to the mayor, Pearl Project entered into a middle phase
environment of civic organizations outside government that are in favor
characterized by a lull in activity, a lack of clear progress, waning in-
of more walking, biking, and public-transit use” (Tsay, 2015; p.13).
terest, and waning commitment from its volunteers (called the period of
Recognizing the need to “encourage civic organizations to emerge”
abeyance). It is in this juncture that the Facebook page becomes even
in order to foster “more urban transportation innovation” (Tsay, 2015;
more important, for it provides a channel of communication to sup-
p.5), our aim in this article is to understand how online technologies
porters in order to remind them of Pearl Project’s importance, as well as
such as social media affect the processes of formation of social collec-
to potential supporters. At this stage, page likes or likes on posts made
tive with strong advocacy in sustainable urban mobility, and how these
on the page become more useful than signatures on Change.org or
social collectives that hybridize online and offline collective action in-
offline. This is because page likes or numerous post likes increase the
fluence the State to reorient the trajectory of transportation develop-
chances that Pearl Project will feature on the news feeds of supporters,
ment in favor of commuters/pedestrians. We summarize our findings in
potential supporters, or even decision-makers like the mayor. They also
Fig. 6.
invigorate volunteers by affirming that the cause they committed to is
In Fig. 6, we illustrate the process of formation and collective action
considered important by others.
of urban social movements, applicable to both online and offline con-
Finally, social media platforms facilitated the formation of a social
texts. In traditional offline social movements (i.e. those without the
collective, although we contend that this collectivity is fragile and
leverage of social media as organizing agent), the process begins with

8
V. Sunio, et al. Case Studies on Transport Policy xxx (xxxx) xxx–xxx

Fig. 6. The process model of formation and collective action of online urban social movements.

formation from individual actors to a collective who are bound by so- approaches to consumption or ways of perceiving of problems, which
lidarity and shared core beliefs, usually through social identity me- may consolidate into a mass behavior” (p.3). They may then con-
chanisms (Bamberg et al., 2015). The collective can be a social move- solidate into collective actors, capable of intentional and strategic ac-
ment organization or grassroots coalition, engaging in some social tion. Here, web infrastructures may contribute to the cohesion of these
activism, protest and civil advocacy aimed at influencing the agenda of non-organized collectives into online-assisted social movements
the towards sustainability (Amenta and Caren, 2004). Through politics, through social identity processes. A strong sense of collective identity
the collective can pressure the State to deploy state apparatus that can drives group members to engage in collective behaviors aimed at im-
reorient the trajectory of transport development along sustainable di- proving their in-group's situation (Bamberg et al., 2015; see also Priante
rection (Langhelle et al., 2019). This reorientation is depicted in Fig. 6 et al., 2018; Stewart and Schultze, 2019). In our case study, an op-
as a readjustment from the business-as-usual scenario (or the status portunity for cohesion and stabilization, and source for collective
quo). We then place in the same figure the four aggregate dimensions identity can come from a sense of agonistic solidarity or shared moral
identified from the previous section (in green). The model shows how beliefs on person’s dignity.
social media platform can be leveraged by social movements (specifi- Social media platforms enable expanded possibilities for communication
cally, through construction of spectacular publics, mobilization of the and mobilization. Bennett and Segerberg (2012) argue that digital media
dignity frame, and setting the agenda by the State) and its impact on are functioning as “organizing agents” that enable broader and massive
collective formation and on coupling of the three streams of problem, communication, coordination and mobilization. Social media “expand
politics and policy. the patterns of interaction between the participants” (Dolata and
Our case study of two urban social movements, the Friends of Pearl Schrape, 2016; p.15). In other words, social media have enhanced the
Drive and AltMobility PH, suggests the following: repertoire of action of social movements, and facilitated the organizing
Social media platforms enable expanded possibilities for the formation of functions and requirements of collective action (Cardoso et al., 2019).
social collectivity. In the first place, these technological tools “funda- As we have seen, social media have contributed not only to the process
mentally enhance connectivity among people” (Bimber et al., 2012, p. of legitimation of the “Pearl Project” and “AltMobility PH” through the
3). Consequently, they “facilitate the situational formation of the col- number of signatures and likes they got from their online platforms
lective, in other words, the spontaneous emergence and operation of which substantiated the groups’ claims of authentic surrogacy, but also
non-organized formations” (Dolata and Schrape, 2016; p.14). This to the process of continuing mobilization and communication during
happens because of reduced transaction costs that these technologies periods of abeyance.
make possible. In the case of AltMobility PH, which maintains the Fa- By coupling the three streams and pressuring the State to adopt sus-
cebook group “How’s Your Biyahe, Bes”, the membership grew when tainable transport policy agenda, urban social movements may contribute to
existing members invited into the platform those in their personal sustainability transition. Social movements and advocacy coalitions can
network who may have interest in transport-related issues. The number be an agent of sustainability transition through organized protests that
of likes of the Facebook page “Pearl Project” was also facilitated by express grievances (Blickstein & Hanson, 2001) or development and
online technologies and personal networks, and came from those who diffusion of transportation innovation (Ross et al., 2012; Seyfang and
have interest in the issue. The social formation can thus be described as Smith, 2007). In this case study, we explore another pathway, which is
“partial issue publics”, preceded by the emergence of “spectacular by reorientation of State policy towards a more sustainable transport
publics”. According to Dolata and Schrape (2016), this kind of social agenda by means of coupling the three streams of problem, policy and
formation is best characterized as “non-organized collectives”, with “no politics. Considering the “range and depth of powers that only the state
organized and action-guiding core, but have shared perceptions, can call upon” (Johnstone and Newell, 2018; p.72), influencing the

9
V. Sunio, et al. Case Studies on Transport Policy xxx (xxxx) xxx–xxx

political institutions that control the state apparatus is thus necessary if Pearl Drive and AltMobility PH, actually consists in dismantling the
we are to accelerate the pace of transition towards sustainable futures. dominant car-centric mentality of many people. Another role of USMs is
In the Philippines, an example of a sustainability transition project the stimulation of industrial innovation through social entrepreneur-
being implemented is the public transport modernization program, ship, which can be accomplished by “providing protective spaces for
which aims to replace polluting vehicles with low-emission mini-buses. grassroots innovation and by creating consumer demand” (Köhler et al.,
Because of the scale and complexity of the transition project, the State 2019; p.10). Here we especially mention the observation made by
as an actor plays an indispensable and critical role (Sunio et al., 2019). Wieczorek (2018) in her review: sustainability transitions in developing
In the current study, the “Friends of Pearl Drive” and “AltMobility PH” countries can be more effectively induced by “stimulating social en-
would have achieved considerable societal impact, or contributed sig- trepreneurship, supporting the creation of new business models and
nificantly to sustainable transition, only once their respective projects assisting local actors in setting up projects that meet their own needs”
(i.e. the Linear Park and Commuter Bill of Rights) get implemented by (p.12). Finally, urban social movements can also mobilize public sup-
the State. Nonetheless, apart from lobbying these projects for adoption, port for policies aimed at regime destabilization (Köhler et al., 2019).
both groups are also engaging in various activities that aim to contest All these are not explored in this paper and are recommended agenda
dominant car-centric cultural logics, redefine ways people think about for future research.
sustainability, and effect broader cultural changes. Though this cultural
dimension is not explored in depth in this paper, this is also another
Funding
pathway by which urban social movements are contributing to sus-
tainability transitions (Köhler et al., 2019).
This research did not receive any specific grant from agencies in the
In this article, we focus on how urban social movements with online
public, commercial, or not-for-profit sectors.
leverage attempt to influence the State to steer its apparatus towards
more sustainable futures. However, there are other ways by which so-
cial movements can affect societal transitions. As already pointed out, Disclaimer
they can bring about broader cultural changes by redefining dominant
systems of meaning, challenging public opinion, contesting policy The views in this article do not reflect the position of the institutions
preferences and reconfiguring everyday practices (Köhler et al., 2019). that the authors represent. Any errors, misinterpretations and omissions
In the Philippines, a dominant advocacy work of both USMs, Friends of are entirely the responsibility of the authors.

Appendix

A. Main online sources

Media articles produced by founders

Authors (founders) Media article title Date of publication

Zaxx Abraham and Mirick Paala (CNN Philippines) A new bill wants ‘dignified commuting’ for Filipinos 31 July 2019
Ira Cruz (ABS CBN) Restoring commuter dignity will fix our traffic woes says this revolutionary group 23 October 2019
Robert Siy (Manila Times) A commuter’s bill of rights 10 August 2019
Philip Peckson (medium.com) How do car-free weekends on Pearl Drive support long-lasting walkability? 22 February 2019
Media articles produced by non-founders:

Authors (non-founders) Media article title Date of publication

Ana Santos (aljazeera.com) Carmageddon: The indignity of commuting in Metro Manila 24 October 2019
Rosette Adel (Philippine Star) Commuter-centered traffic management planning pushed 29 July 2019
Editorial (Manila Standard) Dignified commuting 6 August 2019
Jene-Anne Pangue (Rappler) ‘Let’s do actual things!’: Commuters huddle on solutions to address traffic 2 September 2019
Marc Jayson Cayabyab (One News) ‘How’s Your Byahe, Bes?’ Traffic-Worn Commuters Get Heard Online 20 August 2019
Raya Esteban (peoplemakecities.org) The citizen-led group that is working to transform a street in Pasig 18 December 2019
Matthew Reysio-Cruz (Inquirer) Pasig kicks off unique road experiment 25 January 2019
Facebook Groups/Pages: Pearl Project, AltMobility, How’s Your bihaye, bes?

Senate and House Bills:

Legislative Branch Bill Number, Title and Sub-title Date of filing by the
(Senate/House) legislator

Senate Senate Bill 775: The Dignity in Commuting Act 14 August 2019
AN ACT PROVIDING FOR A MAGNA CARTA FOR DIGNIFIED COMMUTING, CREATING THE NATIONAL OFFICE OF COMMUTER
AFFAIRS, APPROPRIATING FUNDS THEREFOR, AND FOR OTHER PURPOSES
Principal Author: Pangilinan, Francis “Kiko” N.
Senate Senate Bill No. 1064: The Commuter’s Welfare Act 23 September 2019
AN ACT PROVIDING FOR A BILL OF RIGHTS OF COMMUTERS, PROMOTING SAFE AND ACCESSIBLE PUBLIC TRANSPORTA-
TION, APPROPRIATING FUNDS THEREFOR AND FOR OTHER PURPOSES
Principal Author: Pacquiao, Emmanuel “Manny” D.
Senate Senate Bill No. 847: The Commuter’s Welfare Act 31 July 2019
AN ACT PROVIDING A FRAMEWORK FOR A COMMUTER-CENTERED TRANSPORTATION POLICY, APPROPRIATING FUNDS
THEREFOR, AND FOR OTHER PURPOSES
Principal Author: Poe, Grace
House House Bill 3113: Bill of Rights of Commuters 5 August 2019
AN ACT PROVIDING FOR A BILL OF RIGHTS OF COMMUTERS, PROMOTING EFFICIENT, SAFE, CONVENIENT, ACCESSIBLE AND

10
V. Sunio, et al. Case Studies on Transport Policy xxx (xxxx) xxx–xxx

INCLUSIVE PUBLIC TRANSPORTATION


Principal Author/s: BENITEZ, JOSE FRANCISCO “KIKO” B.
House House Bill 3125: The Magna Carta of Commuters 5 August 2019
AN ACT CREATING A MAGNA CARTA OF COMMUTERS
Principal Author/s: REYES, ALLAN BENEDICT S.
House House Bill 3613: Bill of Rights of Commuters 14 August 2019
AN ACT PROVIDING FOR A BILL OF RIGHTS OF COMMUTERS, PROMOTING EFFICIENT, SAFE, CONVENIENT, ACCESSIBLE AND
INCLUSIVE PUBLIC TRANSPORTATION
Principal Author/s: VARGAS, ALFRED
House House Bill 4025: The Magna Carta of Commuters 27 August 2019
AN ACT PROVIDING FOR A MAGNA CARTA OF COMMUTERS
Principal Author/s: BIAZON, ROZZANO RUFINO B.
House House Bill 5202: The Commuter’s Welfare Act 6 November 2019
AN ACT PROVIDING FOR A BILL OF RIGHTS OF COMMUTERS, PROMOTING SAFE AND ACCESSIBLE PUBLIC TRANSPORTA-
TION, APPROPRIATING FUNDS THEREFORE AND OTHER PURPOSES
Principal Author/s: NOEL, FLORENCIO G.
House House Bill 5621: The Magna Carta of Commuters 2 December 2019
AN ACT PROVIDING FOR A MAGNA CARTA OF COMMUTERS
Principal Author/s: ROMUALDEZ, YEDDA MARIE K.; ROMUALDEZ, FERDINAND MARTIN G.;
House House Bill 5653: The Magna Carta of Commuters 2 December 2019
AN ACT PROVIDING FOR A MAGNA CARTA OF COMMUTERS
Principal Author/s: NOGRALES, JUAN FIDEL FELIPE F.

B. AltMobility PH’s “Commuter Bill of Rights” Media Pick-Up (Selection only)

Senate of the Philippines, 28 July 2019


https://senate.gov.ph/press_release/2019/0728_pangilinan1.asp
Remate, 28 July 2019
https://remate.ph/batas-na-magbibigay-dignidad-sa-mga-pasahero-inihain-ni-pangilinan/
Radyo Pilipinas, 29 July 2019
http://www.radyopilipinas.ph/rp-one/articles/national/magna-carta-for-dignified-commuting-isinusulong-ni-sen-pangilinan
Ecomparemo, 29 July 2019
https://www.ecomparemo.com/info/bill-seeks-to-regulate-parking-fees-the-metro-bus-ban-and-other-motoring-news/
Philippine Daily Inquirer, 29 July 2019
https://business.inquirer.net/275678/ambitious-bill-attempts-to-give-back-to-filipino-commuters-their-dignity/amp
PhilStar, 31 July 2019
https://www.philstar.com/headlines/2019/07/31/1939461/house-bill-seeks-make-commuter-needs-paramount-concern-transport-policy
News 5, 30 July 2019
https://news.tv5.com.ph/breaking/read/ending-the-norm-senate-bill-775-wants-to-promote-commuters-welfare?fbclid=
IwAR1EQxzxDr3cwJYjOMqc4cEHOdIcIxwoKvcNv1RKcuB39LekIPFA1DBYErk
Jip Portal (Philstar), 01 August 2019
https://jip.ph/house-bill-seeks-to-make-commuter-needs-a-paramount-concern-in-transport-policy/
Spot.ph, 01 August 2019
https://www.spot.ph/newsfeatures/the-latest-news-features/78659/magna-carta-for-commuters-a4362-20190801

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