Pipeline Builder

Best Practice Guide

Sponsored Content leading to your Pipeline Builder Page: Best Practice Tips

Short text: brief & direct Call out your target audience Include clear call to action
 Sponsored Content leading to your Pipeline Builder Page: What Not To Do

No long text: Pipeline Builder link should be Always include text: members need to know Always include an image: have your ad stand
visible! why they are clicking out in the member’s newsfeed
Pipeline Builder Page: Best Practice Tips

Call out the member’s first name Highlight who you are looking to hire Highlight what you have to offer

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Pipeline Builder Page: What Not To Do

Do not copy and paste a job spec!

 Pipeline Builder Page Example

Autodesk
Autodesk uses Pipeline Builder to fill high-
demand roles in multiple locations around
the world. They created more than 10
pages, each with a captivating headline,
that speak to career growth and are
culture specific to region and job function
so that they’re as relevant as possible to
the viewer. They also leverage the
highlight modules to feature perks,
language skills they are looking for, and
more to further target potential candidates.

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 Pipeline Builder Page Example

Invesco
Invesco uses Pipeline Builder to target
hard-to-fill roles in compliance and legal
counsel and build general awareness
across multiple regions to support long-
term hiring needs. Their landing pages
feature a video of their CEO speaking
about the company’s strong outlook and
the importance of their unique company
culture.

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Monitor your campaign and make changes based on results

What to check
In Campaign Manager:
• Engagement rate - Average engagement is 0.4%. If your
campaign is below 0.4%, consider altering the ad you are
using (image, headline, etc.)

In your Recruiter Folder:

• Quality of the leads - If leads are not relevant to you,
consider altering the targeting of the campaign

• Number of leads - If your ad is generating a good

engagement rate, but you are not generating a high number
of leads, consider altering the Pipeline Builder landing page