©2023 | FACEBOOK & INSTAGRAM MARKETING 1

CREEKSIDE PRO CONSTRUCTION

LEAD GENERATION PROPOSAL

PROPOSAL FOR LEAD GENERATION
THROUGH FACEBOOK & INSTAGRAM ADVERTISING
©2023 | FACEBOOK & INSTAGRAM MARKETING
WHAT OUR PACKAGE
INCLUDES?
1. Campaign Strategy and Planning:
• In-depth consultation to understand your brand, goals, and target audience.
• Strategic planning of ad campaigns, considering demographics, interests, and
behaviors.
2. Creative Content Testing:
• A/B testing of different creatives to identify top-performing content.
3. Ad Campaign Management:
• Set up and management of Facebook and Instagram ad campaigns.
• Continuous monitoring and optimization of ad performance for better results.
• Budget allocation and reallocation based on campaign performance.
4. Audience Targeting:
• Precise audience targeting to reach the right people who are most likely to
convert.
• Dynamic retargeting to engage users who have shown interest in your
products or services.
5. Performance Tracking and Reporting:
• Detailed analytics tracking to measure key performance indicators (KPIs).
• Regular performance reports with insights, trends, and recommendations.
6. A/B Testing and Optimization:
• Ongoing A/B testing of ad elements to refine campaigns and enhance ROI.
• Constant optimization of targeting, creatives, and bidding strategies.
2
7. Ad Copywriting and Messaging:
• Crafting compelling ad copy that resonates with your target audience.
• Continuously refining messaging to improve engagement and conversions.
8. Ad Placement and Scheduling:
• Strategic ad placement to ensure maximum visibility and impact.
• Scheduled ad delivery during peak engagement times.
LEAD GENERATION PROPOSAL
9. Remarketing and Retention Strategies:
• Implementing strategies to re-engage previous website visitors or app users.
• Designing retention-focused campaigns to nurture customer loyalty.
10. Monthly Consultation and Review:
• Weekly meetings to discuss campaign performance and strategy adjustments.
• Collaborative approach for campaign refinements based on your feedback.
11. Social Media Management
• Platform Coverage: Facebook and Instagram
• Posts per month: 15 posts per platform.
• Content Creation: Basic content creation for posts (text and simple graphics).
• Scheduling: Scheduling of posts for optimal times.
• Community Engagement: Monitoring and responding to comments and
messages.
©2023 | FACEBOOK & INSTAGRAM MARKETING 3

MONTHLY

BUDGET ALLOCATION

ESTIMATED MONTHLY BUDGET: $3000 – $6000

LEAD GENERATION BRAND AWARENESS RETARGETING

LEAD GENERATION PROPOSAL

60% 20% 20%
CREATIVES & AUDIENCES TESTING

LOOKALIKES TESTINGS DRIVE TRAFFIC TO SOCIAL MEDIA & WEBSITE SOCIAL MEDIA ENGAGERS AND FOLLOWERS

SCALING CAMPAIGNS PAGE LIKE AND FOLLOWERS WEBSITE VISITORS

©2023 | FACEBOOK & INSTAGRAM MARKETING 4

TAR GE TE D

AUDIENCES
Target Audience Analysis
To create effective lead generation campaigns, we'll first identify and understand your target audience. This will
help us tailor content and ads to their specific interests and needs.
Target Audience: Some examples:
• Homeowners within a 30-mile radius. Real Estate Agents and Brokers: Trusted partners who

LEAD GENERATION PROPOSAL

•

• Age: 30-65. often refer contractors for property preparations and

• Home improvement enthusiasts.
• Income level: Above average.
• Previous online engagement with construction-related
content.
repairs.
• Property Investors: Rental property owners seeking
renovation and maintenance services nationwide.
• Insurance Companies: A source of repair projects,
especially after property damage incidents.
• Government Agencies: Contracts for public infrastructure
projects and municipal buildings.
• Small Business Owners: Potential projects for office,
store, and warehouse construction and renovation.
©2023 | FACEBOOK & INSTAGRAM MARKETING 5

R E POR TING

& ANALYSIS

We will provide weekly and monthly reports detailing campaign performance, including insights and
recommendations for improvements. Meetings can be scheduled to discuss progress and adjust the
strategy as needed.

LEAD GENERATION PROPOSAL

KPI’s:
• Click-Through Rate (CTR)
• Conversion Rate
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
©2023 | FACEBOOK & INSTAGRAM MARKETING 6

THANK

LEAD GENERATION PROPOSAL

YOU