Presentation of

Business Proposal

• Group Members : Yaseen Hamid 1867253

                                             Maria Naz 1867281
 Business Proposal
Introduction
• Project Name:           Digital Marketing of Neutrogena Brand

• Client Name :            Neutrogena Brand

• Contractor Name: XHALT Digital marketing agency

• Project Duration : 3 Months

• Estimated Cost :        150, 000 $

 Project Scope
Digital Marketing of Neutrogena Brand : 
• Website design and creation
• App development
• SEO
• Video Production
• Email Marketing
• Social Media
• Branding
• Mobile application
 Contractor Portfolio
• XHALT is a full-service digital marketing agency based
in Rawalpindi .

• Was founded in 1995

• Over 10 years experience of DIGITAL marketing in Pakistan

• Has worked with P & G and other renowned cosmetic brands

in past.

• Helped over 100 cosmetic businesses to market their

products on social media successfully
Project management plans
Scope management :
● Requirement gathered from customers online using
Facebook and Instagram
● Regular meetings with client until scope finalized
● Addition to scope is allowed if more requirements in
future
● Detailed work breakdown structure will be provided
Cost management :
● Detailed bill of quantities and pricing estimates will be
provided
● Weekly CPI reports and S curve graphs will be
provided
● If cost overrun occurs, Contractor has enough
resources to complete project
 Example of WBS
Scope management :
● Requirement gathered from customers online using
Facebook and Instagram
● Regular meetings with client until scope finalized
● Clear Scope statement with signature of both parties
● Addition to scope is allowed if more requirements in
future
● Detailed work breakdown structure will be provided
Cost management :
● Detailed bill of quantities and pricing estimates will be
provided
● If cost overrun occurs, Contractor has enough
resources to complete project
Project management plans
Schedule management:
● Schedule with all activities in detail will be provided
before project starts (with critical path analysis and S
curve)
● We have resources for crashing and fast tracking
● Weekly reports regarding project CPI AND SPI (cost
and schedule index)
● Client can penalize Contractor if schedule project is
delayed
Risk management :
● Risk Breakdown Structure will be provided
● List of Risk owners will be shared
● Contingency plans and budget will be shared
Project management plans
Risk management:
Major risks :
● Targeting wrong audience (mitigate using data
gathering)
● Cost overrun ( mitigate using accurate cost estimates)
● Customers can't see our ads (avoid by choosing right
platforms)
● Website crashes ( transfer by outsourcing server)
● Bad reviews (mitigate by making our costumer service
better)
● Cost overruns (mitigate or accept using Contingency
reserves)
● Schedules overruns (mitigate or accept using
Contingency reserves)
Project management plans
Procurement management:
● Formal relational contract
● Based on reciprocity, autonomy, honesty, loyalty, equity,
and integrity.
● Strategic relationship instead of transactional
● Based on trust and confidence
● Mostly inhouse services (website building and marketing
etc)
Communication management :
● Weekly progress reports (CPI and SPI included)
● No communication filters in our organization
● Monthly meeting of strategic and tactical level managers
with client)
Project management plans
Communication management :
● Plans for horizontal and vertical communication in
our organization will be shared with
● Communication protocols (timing and days) will be
set in kick off meeting

Quality management :
● Quality assurance and quality control department
exists in our organization which is dedicated to
providing best quality
● Reviews all the content before posting on social
media
 Project Organization
• Assign a Dedicated Social Media Manager to Your Account
• Develop a Social Media Strategy that is Specific to Your
Business
• Develop Content Calendars, Website and Advertisements
• Growth Optimization and Daily Maintenance
• Reporting and Communication
 Project Organization
FACEBOOK LINKEDIN
 DAILY POSTING  Setup official Linked In profile
 POSING ON OTHER GROUPS
AND PAGES
 Daily sending
 PAGE & GROUP CREATION connection request to
 DAILY INTERACTION WITH increase your
 PEOPLE connection networks
 TARGET PEOPLE  Daily joining new relevant
 JOIN RELEVENT GROUPS groups and promotion over
 BRAND PROMOTION/PRODUCT their
PROMOTION  Setup Linked In company
 INVITE FRIENDS TO LIKE
page and promote
 OFFICIAL PAGE
 Daily 3 status updates
 INCREASE TRAFFIC
 SHARING LINKS
to promote your
services
E-MAIL
MARKETING
 VIDEO
PROMOTION
We will create a video with the help of local news channel
which not only able to generate leads from that news channel
but also we will promote that video on YOUTUBE and other
online video platforms like daily motion, vemio, meta cafe
etc. And further these videos can be promoted over your
websites and other social media platforms.
 VIRAL
MARKETING
• YOUR BRAND RECOGNITION INCREASES ONCE
YOU GO VIRAL
 BLO
 Follow key blogs G
 Comment on blog with
links
 Network with influential
bloggers
 Use related user name
for blog commenting
 Search do follow list for
comment
 SEARCH ENGINE
OPTIMIZATION
• Aimed optimize the ranking of the portal on the
search engine quality traffic.
• SEO simply increases the chances of your website to
be founded through searching in search engine...
• When they search about which you provide in
your website.
MOBILE
APPLICATION We will create
mobile application
of your business.
You can easily target
people by mobile
We can also create
mobile games for
promoting your product.
(creative thought
include)
 DATABASE MANAGEMENT AND
LEAD GENERATION
Reports:
 We will send work report. so that you would know the
progress of campaign on social media sites.
 Maintain daily report sheet

Email Marketing:
 Concentrate on number of recipients
 Solve complaints by users if any
 Spam trap email addresses
 Target related people
 Proper feedback
 Collect email/contact data from social media sites
 OUTCOMES OF PROJECT

• Global reach of your Neutrogena brand

• Lower marketing cost, better results
• Track able and measurable results
• Targeting ideal customers
• Improved customer conversion rate
 PREVIOUS PROJECTS BY XHALT
Client: P&G
Category: Digital marketing
Project: Integrated creation of the global YouTube channel including its SEO
optimization.

Client: IKEA Poland
Category: Digital marketing
Project: Search engine campaigns.

Client: Samsung Poland
Category: Digital marketing
Project: The biggest search engine campaign for electronic devices in Poland.
PROJECT SCHEDULE
PROJECT BUDGET