GRAEME DYLAN HAMILTON
email: graemehamilton@graemebrand.com
214.533.9401
www.graemebrand.com
linkedin.com/in/graeme-hamilton-197194159
The University of Texas at Austin
M.A. Advertising May 2019, GPA 3.79
B.S. Radio/Television/Film May 2017
Overall GPA 3.45, Upper Division GPA 3.93
Cer�ficate in Data Science July 2021
UT McCombs School of Business
via Great Learning
SKILLS
٠ Combine data across mul�ple sources to
draw ac�onable insights
٠ Market sizing and selec�on
٠ Consumer segmenta�on
٠ Consumer value and LTV
٠ Plan and execute primary and secondary
research
٠ Affinio
٠ Helixa
٠ MRI-Simmons
٠ Presentations
٠ Creative brief writing
٠ POVs / White papers
٠ Copy and blog writing
٠ Consumer briefs
٠ Competitive audits
٠ Survey design in Qualtrics and
Survey Gizmo
٠ Excel
٠ Adobe Creative Suite
٠ Avid Media Composer
٠ Product photography
WORK EXPERIENCE
TRG (The Richards Group) May 2022-Present / Senior Strategist
September 2019-May 2022 / Brand Strategist
DATA STRATEGY
Consumer Segmenta�on
٠ Connect data across first, second and third party data sources
to construct a holis�c view of customer types and value
٠ Engage internal and external stakeholders to implement
customer targe�ng at all levels of communica�on
Customer Life�me Value
٠ Predict the total life�me and value of consumers based
on past transac�ons and customer segment
٠ Present findings to client teams and provide recommenda�ons
to improve s�ckiness
Market Tiering
٠ Combine consumer segmenta�on, media cost by channel
and market sales poten�al to iden�fy key markets by media type
٠ Iden�fy break-even levels by media type
٠ Work with internal media team to implement market selec�ons
٠ Present reasoning to client with evidence
BRAND STRATEGY
٠ Orient the brand in its category through secondary and primary
research consisting of category overviews (competitive audit),
consumer surveys and interviews, and stakeholder interviews to
produce recommended brand positioning and target audience
٠ Intensive client workshops where findings and recommendations
are presented and discussed to finalize branding
COVID NEWSLETTER
٠ Leader on long term, weekly project to inform agency clients
about latest COVID impacts on consumers and categories
٠ Provide a strong foundation for POVs that examine pandemic
impact on brands and sectors
BRAND ARCHITECTURE
٠ Analyze study of current brand perceptions by target audiences
٠ Produce audit of competitor’s architecture
٠ Recommend brand merger and recombinations
POVs / WHITE PAPERS
٠ Examine consumer trends and produce recommendations
in written reports
٠ Investigate COVID influence on specific brands and provide
insight into industry level impacts
CUSTOMER JOURNEYS
٠ Combine consumer interviews and surveys and shareholder
input to discover the customer journey
٠ Develop goal focused costumer experience framework to
provide a purposeful consumer experience from start to finish
Mavenir May-September 2019 / Marketing Intern
Garrison Brothers Distillery August 2018-May 2019 / Marketing Intern
Grad Student Film Sets April 2015-April 2017 / Grip, Key Grip, Gaffer
The Daily Texan August 2014-December 2015 / Senior Photographer