Environment analysis:-

Tata Motors will also benefit from the decrease in oil inventories, as it will allow for the introduction
of new advancements and improvements in the motor industry. The association's primary concern is
maintaining a regular, well-organized scenario. While driving the legislation, it is important for the
association to keep these natural outside factors in mind.

To this goal, Tata Motors supports several crusades such as Earth and clear earth. The firm is
working on electric automobiles, and it's also exploring the possibilities of eco-friendly hybrid
vehicles. Tata Motors has a wide range of natural change qualities at its disposal.

Market Analysis:-

We've set ourselves a lofty aim in terms of As of now, we expect to sell at least 25 percent of our
vehicles that are electric in the medium to long future, up from the existing 2 percent Before the
year 2025, we plan to offer at least 10 variants. At the proper moment, we will conduct a capital
raise for the EV section alone." Chandrasekaran affirmed that

Tata Motors dominates the Indian electric vehicle market. Tata Motors controls 77 percent of the
domestic EV market thanks to the Nexon EV. The Nexon EV has sold more than 4000 units since its
launch in early 2020. Moreover, Tata Motors will consider producing more inexpensive EVs in the
future, compared to the Nexon EV, which has a starting price of Rs All of this is on top of the
ambitions to develop electrified vehicles for the last mile application, such as an electric version of
the Tata Ace or They are intended for intra-city business use.

Consumer Analysis:-

As a result, Tata Motors is focusing on enhancing its market presence by providing solutions that
meet andcustomer support that's easy to work with customers.

When it comes to TATA Motors' customers, it's the low- and middle-income groups who want to
make the conversion from two-wheelers to four-wheelers, and who want to buy Many young people
and high-class business people who are looking for creative and trending vehicles with world-class
safety features are also customers of the brand.

Competitor Analysis:-

A red ocean strategy was used in the Indian automobile market due to the overcrowding of national
and multinational competitors. As a result of fierce competition from companies such as Hyundai,
Fiat, Maruti Suzuki, Toyota, and Honda, the brand is losing ground.