Strategic Window

Tata uniEVerse

In order to make EVs mainstream in India Tata Motors established a supportive ecosystem for EVs,
called the Tata uniEVerse, comprising Tata Group companies. It partnered with Tata Power to
provide end-to-end charging solutions at home, workplace and for captive and public charging. Under
this partnership, the company has installed fast charging stations in key metros like Mumbai, Delhi,
Pune, Bengaluru and Hyderabad. Chargers have also been installed on key intercity highways, at Tata
Motors dealerships, and over 456 charging points have been installed in 92 cities, and this is expected
to go up to 2500 in a year or two. In addition, free home-charging solutions are offered with every
Nexon EV sold.

Tata Chemicals will manufacture lithium-ion battery cells, and battery recycling. They are also
working on storage solutions for used batteries. So they have all these advantages over their
competitors.

Cost of Tata electric vehicles

Tata’s electric vehicles costs less the Nexon EV is one of the most impressive EV SUVs out there and
price of Nexon starts from Rs 13.99 lakh. And tata Tigor with 9.54. whereas the competitor of tata is
selling the electric vehicles for double the price for example Hyundai Kona’s price is 24 lakhs.

Market leader Maruti Suzuki is yet to launch electric vehicle. So as of now all the above reasons
adds advantage to Tata motors and it is doing well in passenger electronic vehicle and are launching
more Evs in the coming years.