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Future prospects and Recommendations

Tata Motors has developed an all-new powertrain technology—Ziptron—that will power all
its electric cars going ahead. The first electric car with this indigenously developed
technology will be launched in Q4FY20.

The Ziptron technology comprises an efficient permanent magnet AC motor along with a
dust and water proof lithium-ion battery system, which meets the IP67 standards.

The company plans to offer eight years warranty on the electric motor and the battery system
going forward, and the new powertrain system will address the anxiety of car buyers over
range. The future EVs with Ziptron technology will have a range of up to 250kms.

Tata Motors plans to add Altroz EV, based on its premium hatchback and H2X, small SUV
EV, to complement Tiago and Tigor EV. All these will address the different price points and
buyer profiles in the sub-Rs 15-lakh bracket, ET has learned.

Tata Motors is also working on the new generation connected vehicle solution platform,
which will be an integral part of the electric vehicles that it plans to sell.

Tata Motors also grabbed over 60% of the electric bus contract from the ministry of heavy
industries with an order book of 255 buses in six cities across India.

The growth in the commercial vehicle market is likely to pick-up driven by increased
infrastructure spending, growth of new-age industries like e-commerce and further progress
in the hub and spoke model of distribution.

Globally, the automotive industry is witnessing disruptive innovations and technological


changes are leading to new products and business models including shared mobility,
autonomous and connected vehicles.

As far as recommendations are concerned, the company needs to transform itself to be


relevant in the world of future mobility by forming partnerships, developing new solutions
and optimise investments.

The company needs to focus on strong operational excellence to deliver positive cashflows
while making the right investments to be prepared for the future.

Transition to electric mobility needs to be well planned with government and industry
working together to ensure development of ecosystem while incentives are provided to
stimulate demand and sustainability goals are achieved.

Tata Motors should enter into Joint Venture for Electric Vehicles to work towards
performance enhancement and appearance of series vehicles to offer an exciting and
innovative range of niche aspirational products for the passenger car customers

This should also be done to diversify the risks for Tata Motors.

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