Asghar Afshar Jahshahi1*, Mahdi Rezaei2, Khaled Nawaser3, Vahid Ranjbar4 and Bairagi

Kachardas Pitamber, ‘’Analyzing the effects of e-commerce on organizational performance:

Evidence from small and medium enterprises’’, African Journal of Business management Vol.6
(15), pp, 6486-6496, 6 June, 2012.

The report said that the development of information communication technology emphasizes
the organizational performance improvement because of small and medium enterprises are the
tenacities for dynamic economy. The five types of e-commerce applications, electronic
advertising, electronic payment system, electronic marketing, electronic customer support
service and electronic order and delivery motivates organizational performance. And also,
organizational performance measures like financial or accounting performance, operational
performance and market-based performance were used to analyze the data from goodness of
fit tests and path analysis. In addition to performance measures LISPREL 8.54 and SPSS 18 were
required software’s. organizational performance measures the real output of an organization.
Experts argued on various ways of organizational performance in small and medium
enterprises. For instance, Dyer and Reeves (1995) proposed four types while Pierre et al. (2009)
proposed three types.

Questionnaires are advanced methods for conducting research because they are the best ways
for gathering information. The two sections for questionnaire are section I and II. Again, section
I sub divided in to A and B. Sub-section A is about usage of e-commerce and sub-section B is
about organizational performance. There are 39 items in organizational performance that every
item required the respondents one answer out of strongly disagree, disagree, neutral, agree,
strongly agree.

Reliability is the capability of measuring consistently and validity is the capacity of measuring
actually but not consistently. Cronbach alpha coefficients is an outstanding method of reliability
measurement which is arranged between zero and one. In general, the Cronbach alpha
coefficient above 0.65 are assumed to be acceptable with four ranges of measurement which
are very good, good, acceptable and un acceptable. As this coefficient reaches to one the
reliability would reach its excellence. Validity of questionnaire are measured using content
credits cut not Cronbach alpha coefficients. Content credits are justified by guided
performances.

The research model is the real image of constructions of five different types of e-commerce
applications and three different organizational performance. Which has its own research
hypotheses, both of main and sub hypotheses. The main and sub hypotheses are validated by
using hypotheses testing. Hypotheses testing is a way of changing verbal hypotheses into a
serios of equations. The verbal hypotheses show the causal relationships among all variables.
An output path analysis shows the result what was actually found. In a given path analysis the
significance of paths are the good implications for the fidelity for the pre-specified causal
hypotheses. If more than two pre-specified causal hypotheses are represented in a single input
path diagram, the relative size of path coefficients in the input path analysis tell us better
supportability with data.

This is good concept for how the problem of e-commerce effects on organizational
performance should be handled. However, there doesn’t appear to be any concrete guidelines
for carrying this out. In other words, this sounds great on paper but it doesn’t translate as easily
to everyday life. There isn’t research in the traditional sense for this article, but the authors
include many examples of work written by those who have written on this subject in the past.
Cites in this article are ‘’Upkar, 2002; Kalakota and Robinson, 1999; Afshar et a., 2010’’, ‘’Cronin
et al., 1994; Barker’’, ‘’Cockburn and Wilson, 1995; Dou 1996; Fuller and Jenkins, 1995; Poon
and Swatman, 1995’’.

Overall, this article isn’t very straightforward in the beginning and it’s not until the second
page that you realize where the article is headed. In order to have more people be engaged
and read the whole article it needs a new, more concise introduction. Once the reader gets to
the really good examples that are relevant to the everyday change of e-commerce and
operational performance, a good portion of the article has already passed. Overall, it is a good,
well-‐written article with an important message for analyzing the effects of electronic
commerce on behalf of organizational performance. The piece, when taken as a whole, is
relevant and very convincing in theory but starts slow and never lays out a concrete way of
approaching this complex problem.