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CAKELESIOUS COMPANY
Cakelesious company was found in 2020 in India. The aim of the company is to provide
delicious cookie cakes to target market, it has wide range of product varieties, chocolate flavored
cookie cake was one of its highest liked in the market and sold over many cities, it also adopted
sustainable business practices by sourcing its raw materials from non-deforested areas, and also
transferring some part of the profits to women education in rural areas.
After successfully launching business it has seen upward growth in its target market.
The product variety which the group has chosen in ‘Choco cookie cake’ which was sold for 40/-
at the current market, the total units produces in the span of 3 months were 10k cakes/units.
The company wanted to know what the contributing amount for the fixed costs, (the remaining
amount after deducting variable costs from total revenue), and also the break-even units. Hence
decided to calculate contributing margin as well as break even units, for this purpose the
management account wanted to study more in detail about contributing margin and break-even
point, upon his study he found that :-
Contributing margin
It represents the additional money generated for each product/unit sold after deducting the
variable portion of the firm's costs, it is basically computed as the selling price per unit minus
variable cost per unit, it shows the portion of sales that helps to cover the company's fixed costs,
anything which is left after revenue covering fixed costs is determined as profit, and the point at
which there is no profit or no loss is known as break-even point
Contribution Margin = Sales Revenue − Variable Costs
Contributing factor and Break-even point
Break-even point
Break-even point has roots in contributing margin, for a firm to determine its break-even point it
must first calculate contributing margin, upon diving the total fixed costs by contributing margin
i.e. sales revenue per unit minus variable cost per unit, firm arrives at break-even units, upon
selling those units at market price, there comes a situation of no profit and no loss known as
break-even point.
Break-even point = Fixed costs / (Sales revenue per unit – Variable cost per unit)
After getting an complete idea about the required components to calculate and find out the BEP
of Cakelesious company, management accountants decided to divide fixed costs and variable
costs and also calculate per variable cost pf 10k cakes / unit, to find out sales revenue the sale
price is Taken as 40 per unit as prevailing in market.
*Since Most of the power generated in the factory is solar based, Electricity charges are
only the fixed subsidised rates that the factory is supposed to pay. Total Factory Power
Charges: ₹15000
As mentioned earlier, Contributing factor represents the additional money generated for each
product/unit sold after deducting the variable portion of the firm's costs and Break-even point is
the level of operation which result in no profit or loss, it is the equalizer which is rightly in
between the total cost and selling price, for this company the contributing factor and the units at
break-even point are calculated as follows
Contribution Margin = Sales Revenue − Variable Costs
= [4,00,000 – 1,70,000]
= 2,60,000
= [2,60,000 / 10,000]
= 26 /unit
Contributing factor and Break-even point
Break-even point = Fixed costs / (Sales revenue per unit – Variable cost per unit)
Therefore, units 6539 (rounded off figure) is the required units for the firm to reach a break- even
level where the total revenue and the total cost are the same, leading to no loss or no profit.
PV Ratio: Profit volume ratio determines the relationship between the contribution and the sales.
Therefore, the units at break even when sold at prevailing market price of the cookie cake, the
firm achieves 2,61,538.46/- as sales revenue, also known as break even revenue [No profit / No
loss].