17th Feb 2020,

Dear Management,

I was thrilled to see your Job Advertisement on social media for the post of “Business Development
Lead”. The Ad description and job requirements closely match my experience and growth vision. I have
been an entrepreneur myself working in the agriculture sector, manufacturing sector and the education
sector. With Engineering & Management Degrees and extensive Business Management experience, I am
well aware of the entrepreneurial challenges in Pakistan. I have coached a number of students with their
business ideas. In my view there lies a great gap between the actual business environment of the
country and the approach taken by young entrepreneurs to tackle the situation. The multi-industry
hands on experience I have gained over the years allow me to understand the challenges as well as
come up with innovative solutions.

I am tech savvy, growth oriented and have a can do attitude. I have lead small and medium sized teams
and have worked in all kinds of environments locally and internationally. I completely understand the
business dynamics of the Pakistani market and feel that I can be of great service to your organization in
the position you have advertised. Also I would like to mention here, that I have a great network of
people, belonging to all walks of life which can be useful for this role as well.

I would love to work as part of an organization such as yours, focusing on the development of
entrepreneurs, which I believe is imperative for the growth of Pakistan. Looking forward to meeting the
DEMO team in person to take matters forward.

Kind Regards,

Jaffar Ihsan