he Role of Media in the Communication Process

Humans are social beings. Every day, we use communication to express our thoughts and
opinions, to respond to other people, and to transact formal and commercial dealings. Whether
it be willingly or compulsory, communication has been carved deeply into our existence that its
loss and misuse would have undesirable effect on our everyday lives. To understand more the
concept of communication, let us start by looking at the origin of the word and its definition. The
root of the word “communication” in Latin is communicare, which means to share, or to make
common (Weekley, 1967). Furthermore, communication is defined as the process of
understanding and sharing meaning (Pearson & Nelson, 2000). With this, we can see how
communication has a lot to do with information sharing and arriving at a common
understanding.

What I Need to Know Learning objectives In this lesson, you will: 1. Recognize the different
components in the communication process; 2. Understand how these elements connect and
influence each other; and 3. Describe how communication is influenced by media and
information (MIL11/12IMIL-IIIa-1).

What I Know Pretest Direction: In a separate sheet of paper, write the letter of the correct
answer. 1. It refers to anything that blocks or changes the source’s intended meaning of the
message a. Medium c. Individual b. Technology d. Interference 2. It refers to tools used by the
source to disseminate information to the receivers. a. Media c. Literacy b. Technology d.
Information 3. It pertains to any information that is passed on through communication. a.
Receiver c. Message b. Media d. Source 4. It refers to the atmosphere, physical and
psychological, where you send and receive messages. a. Context c. Feedback b. Environment
d. Interference 5. New media is also referred to as . a. Social Media c. the Internet b. Wi-Fi d.
Artificial intelligence