REFLECTION PAPER ON COMPETITIVENESS, STRATEGY AND PRODUCTIVITY

JANE RIZZLE A. SAYRE

 Competitiveness refers to a company’s ability to sell and supply goods and services in a

given market, in relation to the ability and performance of other firms. With this, each

organization needs to have a deep understanding of their customers and what drives their

customers to make purchases. It is normal in the market to have different competitors, thus, each

businesses has their own distinct strategies on how to make their products excel in a competing

market. When considering and making a product choice, consumers do evaluate the price, the

quality, the variety and as well as timeliness. Furthermore, a company can focus on these aspects

to vie in a competing market: First is the cost, the company should try on minimizing the costs

and wastes for their products and then maximizing their productivity. Next, the quality, the

company should design superior and durable products and should minimize the defects of the

output made. Also, the flexibility or the adaptability in product design or output utilizing general

purpose machinery and multi skilled workers. Lastly, the delivery, meaning, they are able to

maintain speedy delivery of products unto consumers.

As to the company’s strategy, there are different functions thus requiring different

strategies in company. At the top level involves the corporate strategy, business strategy,

functional strategy and operations strategy. With this, it involves decision making concerning

designs of good and services, quality, process and capacity design, location, layout design and

strategy, human resources and job design, supply chain decisions, inventory, scheduling and

maintenance. This concludes that all of the firm’s strategies should start with the operations of

the company as it is the first step in concluding any of the firm’s decisions.

Also, the company’s productivity is essential as to the company’s survival. Productivity

means a measure of the effective use of resources, usually expressed as the ratio of output to

input. Productivity is important on every businesses since it means that the higher the
productivity growth, the higher the profit will be. It also means that the company is able to utilize

well all of their available resources.