Ashok Gupta.

Former Creative Director & GM - Ogilvy

BSc, MA, CFA, IHSA
502 Manchester Towers, Avinashi Road
Coimbatore 641037. Mobile +91 9994662290.
email: creative1954@gmail.com

Additional Educational Achievements

Certified Handwriting Analyst ( IHSA International School of Handwriting
Analysis USA)
Measurement based Handwriting Analysis
Certified Teacher Laughter Yoga
Certification of Completion:
Body Language for Entrepreneurs
Statement Analysis & Advance Interviewing Concepts (ACFE USA)
Beyond Critical Thinking
Lateral thinking
Human Lie Detection
Hobbies:
Painting, Photography, Writing, Poetry, Reading, Teaching
Serviced National & International clientele,
Communications for every conceivable
MEDIA, Build National Brands, Launched
products & Services, Innovation in Media/Print

Alcatel,BHEL ,Canara Bank Overseas,Alapatt Jewellery,

TNPCB,Empire TV, Nyle Shampoo, Butterfly cookers,
Trupthi Atta,Cony Cassettes, Apple Car finance, Fiesta
Kohinoor, Crompton Greaves, Alapatt Jewelry,NTC,LMW
Corporate,LMW Machine Tool Division,LMW Textile
Machinery, Lecs & Lcc, Kongu Engineering College, PSG
Institutions, Wifin Technology, Gulf Medical University,
and numerous more
Professional Highlights

Current: Brand Consultant and Creative Adviser

Brand Steward Creative Director & General manager @ Ogilvy

Award Winning Creative Director @ Ogilvy

Forty years of advertising as Creative Ad Person

Four Product innovations

Over 38 products advertised and 11 product launches

More than 7 media innovations in communications

Work shops for B Schools in Creative Thinking / Creativity in Advertising

Student and Family Counsellor

Three Major Online Education Projects

( From Content > Creation > Delivery )
Beyond the brief…
Many firsts to my credit…
3D billboard with audio for Coney -1982
First ever 3 D billboard for Jindal – 1985
Mechanical Billboard for Coney Cassette - 1985
Innovative direct mailers for ‘Sunday ‘- 1987
“Packaging” for Meera Herbal Oil - 1987
First ever programmed water heater for Cascade - 1995
Paste on ‘ad’ in the Hindu for Allapatt -1996
Sound &Light & Smell Show –Sneha Bio Energy -2001
Sound & Light Show Shalimar Paints / Citizen Watches
Another first…
Copy Right process has been initiated for my Multi cue Teaching &
Testing Module for IIT/JEE exams – 2016
And more…
 Product Lectures and workshops…
Advertising
Portfolio & Brand & Branding Elements
Offering Creativity in Advertising
Logo Design
Lateral Thinking & Creativity
Gestalt Design and Graphics

Graphology
Handwriting Analysis for trait Analysis
Graphology for HR ( Hiring )
Lie Detection by Statement Analysis & Graphology

Handwriting Analysis For Children ( SWOT)

Doodle Test for Children
Draw A Picture Test for Children

DIMT : Intelligent Quotient for Schools

…and more
Traffic & Traffic Education:
Introduced Children's Education Program in 2006/2008

Created concept -KOPKIDS a program for schools students early 2003

5 Years as active Traffic Warden - Coimbatore

Designed STW for Education Programs for Children and Adults

Created Cost effective signage for Traffic Police

Developing App based Traffic Games

Traffic & Traffic Education:
2018 > 2019

Actively involved in proposing Uyir branding

Advertising and Marketing Strategies

Strategy and Project Implementation

Proposed Traffic education and for Children/College students

Researched every aspect of Traffic/Education and Strategies

Special attention to long term Children’s education**

Traffic & Traffic Education:

1.4 GB of documents consisting of

Statistics/strategies/case studies on
Traffic Accidents/projects, Education,
Games, Videos, Communications Modules
specifically Children's Education
Uyir: Changing Mindsets
UYIR TRUST
Coimbatore : an accident free zone
31st May 2019: Coimbatore
A presentation…

COIMBATORE UYIR TURST .

Objective

To create a brand logo for UYIR & a mnemonic for

Coimbatore Accident Free Zone

Propose an Advertising Campaign & propose short &

long term strategy /Communication Plan

Propose innovations and ideas to enhance the reach out

 target audience

• All residents of Coimbatore

• Visitors to Coimbatore
• Drivers / Non Drivers / Road Users
• The Universe
 media…

Press
Outdoor
Print
Social Media
Radio/TVC
Digital media
Road Shows
PR
Any other…
Media Innovations
making of a logo…

Essential of a LOGO
 What is a logo?

The term “logo” derives from the Greek word “logos”,

which literally means “word”. So when we design a logo,
we think in these terms, you are actually creating a visual
“word” that will be used to identify the business for whom
you are creating the logo.
 Psychology of a logo

The psychology of logo design is one of the

most over simplified aspects behind the
process of creating a logo. Hidden message
of the shapes and its use , wisely
while designing a logo.
psychology of fonts
Psychology of fonts
 Psychology of a shape

Shape is of utmost importance to logo design. The human brain is hard-

wired to understand and memorise shapes:

A distinctive shape is stored in the memory long after we see it and the ability
to create a new shape that people will remember is the mark of a great logo
designer.

The McDonald’s Golden Arch, The Nike Swoosh, The Olympic Rings: all of
these are examples of memorable logos.
Psychology of a shape
gestalt principles
Selection of a font…
 Essence of a Logo

1. Simple
2. Scalable
3. Memorable / Impactful
4. Versatile
5. Relevant
6.Targeted
7.Timeless
8. Multilingual
1. Simple: Simple logos are the ones people can recognize as soon as they see them. The simplest logos
are the ones people remember the most. 2. Scalable A great logo should be simple enough to be able to
be scaled down or up and still look good. 3. Memorable / Impactful. A great logo should be impactful.
You want to capture your viewer’s attentions and leave an impression (a positive impression,
hopefully). 4. Versatile A great logo should look equally good on any web device and on any kind of print
material. 5. Relevant A great logo should be relevant to your practice. It has to have meaning that relates
to the work you are doing.6.Targeted DO design for your intended audience. DON'T forget the customer
“The important thing a logo needs to do is to speak to your target audience,” 7.Timeless.“Trends come
and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but
where your brand identity is concerned, longevity is key.
 Nature of the logos…

letterforms must be characterized by bold

personality and significance.

draw on the power of imagery to connote the

core tenets of the brands , conceptual marks
simple yet significant,

emblematic marks - multiple elements, but

when designing simplicity as your ultimate goal.

Logos are sometimes conceptual or pictorial in nature, representing an idea beyond just the name it spells
Right > Very Right

Choosing the right combination of color, type and mark can

easily become a purely aesthetic exercise, but is when you give
the time to think about the psychology behind the design that
the best work tends to come out.
The making of a logo..
Elements of our logo
Elements of our logo
Elements of our logo
Selection of elements
logo route 1…
logo route 2…
 making of a logo…

making of a logo 40 years 0f hand on experience in

design

result of brain storming of nine ad professionals

96 hours of computer time a decade of Gestalt
practice , Selection from among 4000 fonts , more than
40 logos created , National & International and
We hope to win your hearts ….
logo short listed…
shortlisted…
gestalt logos shortlisted…
gestalt principles....
a proposal…
tag line…
Brain storming all nine cats meowwwwing for days together …

Life is in your hands

You only live once
Your life your hands
Some one is waiting for you
Drive for the home
Cover the distance …always
Live the distance
Smile the miles
Miles with a smile
Towards Target Zero
jehjahhjoihagrh……
tag line…
Just do it

I am loving it

Think Different

Invent
changing attitudes
a novel initiate…
 i am an i:spy

any one can be an i:spy

any one can
be an i:spy…
• home guards
• traffic wardens
• students fop wing
• road safety patrol
• volunteers
• any one…
why should I be an i:spy…?

• Proud to be part of a movement that will save lives

• A role model to your friends, family and community

• Gain respect from others/institution/work place

• Be proud of yourself as contributor

• Accident victim can be the one you may know

how do i become a good i:spy?

• video record any over speeding any where any time always .

• picture any two wheeler driver using cell phone

• picture any two wheeler without helmet

• what's app to designated number

• Shoot or video graph any traffic violation ( list in booklet )

Remember you doing a social service. Keep off the roads

while doing this. no acrobatics please. (Disclaimer in the booklet)
what is there fore me in return?

An i:spy is worth INR 100,000.00

Your card is loaded with 10000 points. Each point is INR 10.00

Video post : 10 points

Post of Rider without Helmets; 1 point
Over Speeding : 2 points

to be discussed

Points redeemed at CBE shops ( pre agreement with establishments

Further rewards from corporates/ institution etc.,
accident zone: facts & figures…

AVINASHI ROAD
LAKSHMI MILLS TO ANNA STATUE
0.9 km stretch
from 6 pm. to 9 pm
where, when, why, how ?…

• Road Way
• Gender
• Age
• Time of the Accident
• Education
• Nature of Accidents
• Type of vehicle Involved
• Peak/Non peak Hour
• Working day/ Holiday
• Coimbatore Resident/Visitor/Transit Stay
Avinashi road: facts & figures

January 1 to May 12, 2008,

Fatal accidents 111, Non-fatal accidents 522
Fatal accidents in Coimbatore
Pedestrians: 42 - 35 %
Two Wheeler Riders 61 : 50 %
Other category 15 : 13 %
2 Cyclists : 2%
* 60 of 61 without helmets
 communications beyond the traditional…

Frequent user of this stretch

Caught riding without helmets

Slide show of pictures

of traffic violators in this zone

Applicable for any violation

Display units to be sponsored and monitored for min, one year.

Display unit of restricted size can be the mast head above the TV/Display unit
Load up loads provided by Traffic police. Open to discussions…
communications beyond the traditional…

No one
wants to be
a hero in
this picture

Slide show of
defaulters
In Hotels,
Malls
Coffee day
And so on..
i:spy
It will become all one thing or all the other
ashok gupta: mobile: 24*7 : 9994662290