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The assessment task is due on the date specified by your assessor. Any variations to this
arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for
details.
Performance objective
You will demonstrate the skills and knowledge required to analyse information and
knowledge on business issues or problems to aid decision-making.
Assessment description
Using the simulated business information provided in this task, and in response to a scenario,
you will identify patterns or emerging trends, determine the causes and determine their
potential effect on the business by using statistical analysis techniques. You will document
evaluation processes and adjust management information or decision support systems if
necessary to meet information processing objectives.
Procedure
1. Read the scenario information provided under CoffeeVille – your brief in Appendix 1.
2. If necessary, review CoffeeVille’s general business information provided in Appendix 1
of Assessment 1 to maintain your understanding of the business and its environment.
3. Review and evaluate business performance data and information in Appendix 2.
4. Review and analyse research data and information in Appendix 3.
5. Respond to Question 1 in Appendix 5 by developing SMART objectives for the
analysis processes you plan to undertake to identify causes for the business’s declining
sales. Make sure they are consistent with the decision required.
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6. Based on the information provided in this assessment and Assessment Task 1, identify
and interpret trends and patterns and their causes and effects relevant to the identified
business problem. You can use computer software or manual techniques to complete
trend and correlation statistical analysis calculations.
○ You can complete as many trend and correlation calculations as desired to assist
in the identification of trends and patterns and their causes or effects.
○ You must complete a minimum of two trend and two correlation calculations for
this assessment.
○ The results of at least two trend and two correlation calculations must be
converted to graphs for visual identification and evaluation of trends or patterns
and their causes or effects.
7. Document analysis processes undertaken so far by completing Parts 1 and 2 of the
Decision Analysis Report in Appendix 4. Note that additional information will be added
to this report in Assessment Task 3. Make sure you use writing styles and conventions
appropriate for a management report, including level of formality selected, terminology
used and depth of complexity in information provided.
8. Answer the remaining assessment questions in Appendix 5.
Specifications
You must submit:
● completed Parts 1 and 2 of the Decision Analysis Report
● copies of the results gained from at least two trend and two correlation statistical
analysis techniques used to assist trend and pattern identification – please attach to the
Decision Analysis Report
● copies of line or scatter graphs developed from the results of at least two trend and two
correlation statistical analysis techniques – please attach to the Decision Analysis
Report
● your responses to the questions in Appendix 5.
● develop and write complex texts using appropriate conventions and writing styles
● gather and analyse data and seek feedback to improve organisational plans and
processes
● use digital technologies effectively to manage business operations for strategic and
operational purposes
● plan and manage activities that have implications for the whole organisation
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● make high impact decisions – analyse input from a range of sources and, where
appropriate, drawing on experience.
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Appendix 1
CoffeeVille – your brief
Rufus and Emma Belcastran, CoffeeVille’s owners, have approached you for assistance. The
business has been profitable and steadily expanding for the last 4 years but recently, expenses
have started to climb and sales drop. In the last 3 months they have started to address the issue
of rising expenses.
In the last 3 months they have started to address the issue of rising expenses by evaluating and
updating procedures and work practices in an effort to reduce costs. So far, their efforts have
not had a significant impact on expenditure and their sales revenue continues to be below
budget forecasts.
It’s January 2016 and all four stores are closed for a summer break. Emma and Rufus are
using the down time to assess their business’s operational and financial status in preparation
for the year ahead.
They have asked you to help them analyse their business and the external environment to
identify potential reasons for their declining sales. Now that the business issue or problem has
been identified, they want you to analyse data and information to determine the potential
causes of the issue.
You plan to use data and information identified in Assessment 1 and in the Appendices of
Assessments 1 and 2, as well as conduct research into potential external environmental
factors. You believe using statistical and sensitivity analysis techniques will enable you to
identify relationships between data, clarifying potential causes of the business issue.
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Appendix 2
Coffeeville business data and information
Business performance
General trends
● Sales for first 6 months of 2015 are down across all categories and stores. Overall, food
sales are down 10%, beverages 12% and catering 17%. When combined with rising
expenses, profits are down for the first half of the financial year by 19%
● After opening a year ago, the 4th store is slowly building customers but is still not
performing to forecasted levels. Most of the marketing budget and Emma’s efforts have
been focussed there.
● Productivity has increased with staff able to serve more customers per hour per person.
Barista coffee preparation speeds have increased after all barista staff completed an
advanced barista course in Jan 2015.
● Savings made in payroll and cost of goods due to productivity gains has been offset by
rising wages and food prices.
Payroll expenses
2009 34.9%
2010 35.3%
2011 34.2%
2013 39.8%
2014 42.1%
2015 45.3%
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July–December 2014
Jan–July 2015
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Food Sales July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
2013-14 224,580 212,965 208,695 210,589 209,568 189,655 175,250 186,752 198,765 209,632 218,655 225,892 2,470,998
2014-15 357,580 362,937 365,600 355,290 347,868 337,438 301,056 301,475 323,324 307,358 282,052 289,080 3,931,058
2015-16 257,101 251,825 252,027 244,199 225,070 175,341 177,388 201,300 224,214 208,655 233,768 233,632 2,684,519
Beverage
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
Sales
2013-14 150,469 140,557 137,739 138,989 138,315 125,172 115,665 123,256 131,185 138,357 148,385 151,348 1,639,437
2014-15 210,306 214,056 215,920 203,934 189,078 182,794 160,878 161,130 182,540 185,239 185,074 189,085 2,280,034
2015-16 168,255 167,343 170,213 172,090 157,079 152,595 152,225 163,031 161,046 167,554 170,604 170,175 1,972,210
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External
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
catering
2013-14 51,650 52,890 54,820 59,850 65,890 60,150 39,550 41,330 42,580 46,450 49,620 51,230 616,010
2014-15 97,274 98,881 99,680 95,853 89,385 85,196 60,585 60,753 66,414 77,605 81,944 80,067 993,637
2015-16 70,418 71,009 68,043 67,221 63,550 59,496 46,973 51,178 56,318 57,148 42,779 40,292 694,425
Total
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
income
2013-14 426,699 406,412 401,254 409,428 413,773 374,977 330,465 351,338 372,530 394,439 416,660 428,470 4,726,445
2014-15 665,160 675,874 681,200 655,077 626,331 605,428 522,519 523,358 572,278 570,202 549,070 558,232 7,204,729
2015-16 495,774 490,177 490,283 483,510 445,699 387,431 376,585 415,509 441,578 433,357 447,151 444,099 5,351,154
Net profit July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
2013-14 93,874 85,347 92,288 98,263 99,306 78,745 62,788 77,294 85,682 94,665 91,665 89,979 1,049,896
2014-15 83,501 108,019 121,333 100,609 77,095 70,695 83,373 61,305 76,724 73,854 72,457 66,266 995,231
2015-16 68,296 73,126 55,426 72,312 42,350 41,174 24,970 40,478 45,539 47,492 32,975 21,641 565,779
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$20,000
$15,000
Net profit
$10,000
$5,000
$-
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Appendix 3
Research data and information
Economic activity
Summary Australian interest rates – Reserve Bank of Australia
All rates expressed as percentages.
Feb Mar Apr May June Jul Aug Sept Oct Nov Dec
2014 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5
2015 2.25 2.25 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.25 2.25
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Media articles
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Appendix 4
Decision Analysis Report
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Decision required
Describe the decision that must be made. It should outline what are the expectations or parameters of the
decision to any decision-makers or recipients of the document. Include any timeframes the decision must be
made in.
History
A brief history of events, reasons or causes that necessitates the decision. This should be an overview only and
only contain information relevant to the required decision. It should briefly describe the who, what, when and
where of the situation requiring a decision.
Part 2 – Analysis
Summarise the analytical processes used, the results of the analysis and their implications – do they support or
disprove the issue or problem, what further questions were raised as a result of the analysis.
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Option 1:
Option 2:
Option 3:
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Confirmation / Approval
Names, titles, signatures and date of decision or granting of approval
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Appendix 5
Assessment questions
1. What is your objective/s for the analysis processes you plan to undertake?
2. Briefly describe how management information or decision support systems can assist you
when analysing information and identifying trends and patterns.
3. Briefly describe how management information or decision support systems can support the
analysis of proposed courses of action and their impact on the business.
4. List two types of adjustments you might have to make management information or decision
support systems to help you meet your stated objectives.
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