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Assessment Task 2 BSBINM601 Manage information and knowledge

Analyse information and knowledge


Submission details

Candidate’s name Phone no.

Assessor’s name Phone no.

Assessment site

Assessment date/s Time/s

The assessment task is due on the date specified by your assessor. Any variations to this
arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for
details.

Performance objective
You will demonstrate the skills and knowledge required to analyse information and
knowledge on business issues or problems to aid decision-making.

Assessment description
Using the simulated business information provided in this task, and in response to a scenario,
you will identify patterns or emerging trends, determine the causes and determine their
potential effect on the business by using statistical analysis techniques. You will document
evaluation processes and adjust management information or decision support systems if
necessary to meet information processing objectives.

Procedure
1. Read the scenario information provided under CoffeeVille – your brief in Appendix 1.
2. If necessary, review CoffeeVille’s general business information provided in Appendix 1
of Assessment 1 to maintain your understanding of the business and its environment.
3. Review and evaluate business performance data and information in Appendix 2.
4. Review and analyse research data and information in Appendix 3.
5. Respond to Question 1 in Appendix 5 by developing SMART objectives for the
analysis processes you plan to undertake to identify causes for the business’s declining
sales. Make sure they are consistent with the decision required.

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6. Based on the information provided in this assessment and Assessment Task 1, identify
and interpret trends and patterns and their causes and effects relevant to the identified
business problem. You can use computer software or manual techniques to complete
trend and correlation statistical analysis calculations.
○ You can complete as many trend and correlation calculations as desired to assist
in the identification of trends and patterns and their causes or effects.
○ You must complete a minimum of two trend and two correlation calculations for
this assessment.
○ The results of at least two trend and two correlation calculations must be
converted to graphs for visual identification and evaluation of trends or patterns
and their causes or effects.
7. Document analysis processes undertaken so far by completing Parts 1 and 2 of the
Decision Analysis Report in Appendix 4. Note that additional information will be added
to this report in Assessment Task 3. Make sure you use writing styles and conventions
appropriate for a management report, including level of formality selected, terminology
used and depth of complexity in information provided.
8. Answer the remaining assessment questions in Appendix 5.

Specifications
You must submit:
● completed Parts 1 and 2 of the Decision Analysis Report

● copies of the results gained from at least two trend and two correlation statistical
analysis techniques used to assist trend and pattern identification – please attach to the
Decision Analysis Report
● copies of line or scatter graphs developed from the results of at least two trend and two
correlation statistical analysis techniques – please attach to the Decision Analysis
Report
● your responses to the questions in Appendix 5.

Your assessor will be looking for your ability to:


● organise, evaluate and critique ideas and information

● build and maintain understanding of a problem of issue

● develop and write complex texts using appropriate conventions and writing styles

● use numeracy skills to interpret complex statistical and researched information

● gather and analyse data and seek feedback to improve organisational plans and
processes
● use digital technologies effectively to manage business operations for strategic and
operational purposes
● plan and manage activities that have implications for the whole organisation

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● make high impact decisions – analyse input from a range of sources and, where
appropriate, drawing on experience.

Adjustment for distance-based learners


● No variation of the task is required.

● A follow-up interview may be required (at the discretion of the assessor).

● Documentation can be submitted electronically or uploaded to an LMS for review.

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Appendix 1
CoffeeVille – your brief
Rufus and Emma Belcastran, CoffeeVille’s owners, have approached you for assistance. The
business has been profitable and steadily expanding for the last 4 years but recently, expenses
have started to climb and sales drop. In the last 3 months they have started to address the issue
of rising expenses.
In the last 3 months they have started to address the issue of rising expenses by evaluating and
updating procedures and work practices in an effort to reduce costs. So far, their efforts have
not had a significant impact on expenditure and their sales revenue continues to be below
budget forecasts.
It’s January 2016 and all four stores are closed for a summer break. Emma and Rufus are
using the down time to assess their business’s operational and financial status in preparation
for the year ahead.
They have asked you to help them analyse their business and the external environment to
identify potential reasons for their declining sales. Now that the business issue or problem has
been identified, they want you to analyse data and information to determine the potential
causes of the issue.
You plan to use data and information identified in Assessment 1 and in the Appendices of
Assessments 1 and 2, as well as conduct research into potential external environmental
factors. You believe using statistical and sensitivity analysis techniques will enable you to
identify relationships between data, clarifying potential causes of the business issue.

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Appendix 2
Coffeeville business data and information

Business performance
General trends
● Sales for first 6 months of 2015 are down across all categories and stores. Overall, food
sales are down 10%, beverages 12% and catering 17%. When combined with rising
expenses, profits are down for the first half of the financial year by 19%
● After opening a year ago, the 4th store is slowly building customers but is still not
performing to forecasted levels. Most of the marketing budget and Emma’s efforts have
been focussed there.
● Productivity has increased with staff able to serve more customers per hour per person.
Barista coffee preparation speeds have increased after all barista staff completed an
advanced barista course in Jan 2015.
● Savings made in payroll and cost of goods due to productivity gains has been offset by
rising wages and food prices.

Payroll expenses

Payroll expenses as % of total


Year
expenses

2009 34.9%

2010 35.3%

2011 34.2%

2013 39.8%

2014 42.1%

2015 45.3%

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Financial information – Organisation


Financial year July 2014–June 2015

July–December 2014

Sales $ July Aug Sept Oct Nov Dec

Food sales 285,668 279,805 273,942 262,580 250,078 199,251


Beverage sales 191,199 190,163 189,126 187,054 182,650 179,523
External catering 82,360 83,540 81,980 81,480 77,500 74,370

Total income 559,227 553,508 545,048 531,114 510,228 453,144

Total expenses 482,190 470,934 483,431 451,683 461,746 404,986

Net profit/loss 77,037 82,574 61,617 79,431 48,482 48,158

Jan–July 2015

Sales $ Jan Feb Mar April May June Year Total

Food sales 203,894 221,209 238,525 245,476 259,742 262,803 2,982,972


Beverage sales 181,220 185,263 187,263 188,263 189,560 191,208 2,242,492
External catering 57,284 60,926 67,853 68,853 51,853 49,137 837,136

Total income 442,398 467,398 493,641 502,592 501,155 503,148 6,062,600

Total expenses 413,064 421,865 442,733 447,512 464,198 478,630 5,422,972

Net profit/loss 29,334 45,533 50,908 55,080 36,957 24,518 639,628

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Financial year July 2015–June 2016

July–December 2015 (actual results)


Sales $ July Aug Sept Oct Nov Dec
Food sales 231,391 226,642 231,865 227,105 202,563 154,300
Beverage sales 148,065 147,262 153,192 158,323 135,088 129,705
External catering 60,207 60,358 56,476 55,457 52,111 47,597

Total income 439,663 434,262 441,533 440,885 389,762 331,602


Total expenses 373,713 364,780 366,472 374,752 339,093 288,494

Net profit/loss 65,950 69,482 75,061 66,133 50,669 43,108

Jan–July 2016 (adjusted forecast)

Sales $ Jan Feb Mar April May June Year Total

Food sales 177,388 201,300 224,214 208,655 233,768 233,632 2,552,823


Beverage sales 152,225 163,031 161,046 167,554 170,604 170,175 1,856,270
External catering 46,973 51,178 56,318 57,148 42,779 40,292 626,894

Total income 376,586 415,509 441,578 433,357 447,151 444,099 5,035,987

Total expenses 351,615 375,031 396,039 385,864 414,176 422,459 4,452,488

Net profit/loss 24,971 40,478 45,539 47,493 32,975 21,640 583,499

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Budget variance report – All stores


Summary of variance results for comparisons of budget to actual income for the period 2011 - 2015
A positive variance indicates the percentage above budget, a negative figures indicates the percentage below budget.

Financial year 2011-12 2012-13 2013-14 2014-15 2015-16

Jul-Dec Jan-Jun Jul-Dec Jan-Jun Jul-Dec Jan-Jun Jul-Dec Jan-Jun Jul-Dec


 
2011 2012 2012 2013 2013 2014 2014 2015 2015

Food sales 5% 8% 7% 12% 8% 1% -3% -8% -10%


Beverage sales 8% 2% 4% 5% 5% -2% -4% -5% -12%
External catering 12% 4% 7% 2% 5% 2% -8% -11% -17%
Total income 8% 5% 6% 6% 6% 1% -5% -9% -12%
Net profit/loss 7% 4% -1% 6% 6% -4% -5% -11% -13%

Financial history by income source


*Note: Store 3 opened July 2014, Store 4 July 2014

Food Sales July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total

2013-14 224,580 212,965 208,695 210,589 209,568 189,655 175,250 186,752 198,765 209,632 218,655 225,892 2,470,998
2014-15 357,580 362,937 365,600 355,290 347,868 337,438 301,056 301,475 323,324 307,358 282,052 289,080 3,931,058
2015-16 257,101 251,825 252,027 244,199 225,070 175,341 177,388 201,300 224,214 208,655 233,768 233,632 2,684,519

Beverage
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
Sales

2013-14 150,469 140,557 137,739 138,989 138,315 125,172 115,665 123,256 131,185 138,357 148,385 151,348 1,639,437
2014-15 210,306 214,056 215,920 203,934 189,078 182,794 160,878 161,130 182,540 185,239 185,074 189,085 2,280,034
2015-16 168,255 167,343 170,213 172,090 157,079 152,595 152,225 163,031 161,046 167,554 170,604 170,175 1,972,210

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External
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
catering

2013-14 51,650 52,890 54,820 59,850 65,890 60,150 39,550 41,330 42,580 46,450 49,620 51,230 616,010
2014-15 97,274 98,881 99,680 95,853 89,385 85,196 60,585 60,753 66,414 77,605 81,944 80,067 993,637
2015-16 70,418 71,009 68,043 67,221 63,550 59,496 46,973 51,178 56,318 57,148 42,779 40,292 694,425

Total
July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total
income

2013-14 426,699 406,412 401,254 409,428 413,773 374,977 330,465 351,338 372,530 394,439 416,660 428,470 4,726,445
2014-15 665,160 675,874 681,200 655,077 626,331 605,428 522,519 523,358 572,278 570,202 549,070 558,232 7,204,729
2015-16 495,774 490,177 490,283 483,510 445,699 387,431 376,585 415,509 441,578 433,357 447,151 444,099 5,351,154

Net profit July Aug Sept Oct Nov Dec Jan Feb Mar April May June Total

2013-14 93,874 85,347 92,288 98,263 99,306 78,745 62,788 77,294 85,682 94,665 91,665 89,979 1,049,896
2014-15 83,501 108,019 121,333 100,609 77,095 70,695 83,373 61,305 76,724 73,854 72,457 66,266 995,231
2015-16 68,296 73,126 55,426 72,312 42,350 41,174 24,970 40,478 45,539 47,492 32,975 21,641 565,779

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Financial information - Store 2


Store 2 Financial results July – December 2014

Sales $ July Aug Sept Oct Nov Dec

Food sales 64,364 65,329 65,808 63,952 62,616 60,739


Beverage sales 37,855 38,530 38,866 36,708 34,034 32,903
External catering 17,509 17,799 17,942 17,254 16,089 15,335

Total income 119,728 121,658 122,616 117,914 112,739 108,977

Total expenses 104,164 102,192 106,676 100,227 98,083 95,900

Net profit / loss 15,564 19,466 15,940 17,687 14,656 13,077

Store 2 Financial results Jan – July 2015

Sales $ Jan Feb Mar April May June Year Total

Food sales 54,190 54,266 58,198 55,324 50,769 52,034 707,590


Beverage sales 28,958 29,003 32,857 33,343 33,313 34,035 410,406
External catering 10,905 10,936 11,955 13,969 14,750 14,412 178,855

Total income 94,053 94,204 103,010 102,636 98,833 100,481 1,296,851

Total expenses 79,005 82,900 89,619 89,294 85,984 88,424 1,122,467

Net profit/loss 15,048 11,305 13,391 13,342 12,848 12,057 174,384

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Store 2 Financial results July – December 2015

Sales $ July Aug Sept Oct Nov Dec

Food sales $51,289 $50,664 $49,413 $46,912 $46,286 $42,908


Beverage sales $34,158 $33,827 $29,836 $28,515 $28,183 $26,178
External catering $10,448 $8,064 $7,872 $7,776 $10,112 $9,363

Total income $95,895 $92,555 $87,121 $83,203 $84,581 $78,449

Total expenses $86,655 $82,660 $82,920 $80,392 $82,176 $72,560

Net profit/loss $9,240 $9,895 $4,201 $2,811 $2,405 $5,889

Store 2 Budget variance report July – December 2015


A positive variance indicates percentage above budget, a negative figures indicates percentage below budget.

Sales $ July Aug Sept Oct Nov Dec

Food sales -2% -3% -5% -9% -10% -14%


Beverage sales 3% 2% -4% -11% -12% -9%
External catering -12% -16% -18% -19% -21% -23%

Total income -11% -12% -8% -19% -20% -17%

Total expenses Store 2 Forecasted


1.50% sales 2015-16
1.78% 2.10% 1.45% Store 2 - Forecasted
1.32% 1.70% net profit 2015-16
$70,000 $25,000
Net profit/loss
$60,000 -31% -36% -41% -86% -59% -69%
$20,000
$50,000
$40,000 Food sales $15,000

$30,000 Beverage sales Net profit


External catering $10,000
$20,000
$5,000
$10,000
$- $-
st
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Financial information - Store 3


Store 3 Financial results July – December 2014

Sales $ July Aug Sept Oct Nov Dec

Food sales 71,516 76,217 76,776 78,164 76,531 77,611


Beverage sales 42,061 44,952 45,343 44,865 41,597 42,043
External catering 19,455 20,765 20,933 21,088 19,665 19,595

Total income 133,032 141,934 143,052 144,117 137,793 139,249

Total expenses 115,738 119,224 117,303 122,499 121,258 122,539

Net profit/loss 17,294 22,710 25,749 21,618 16,535 16,710

Store 3 Financial results Jan – July 2015

Sales $ Jan Feb Mar April May June Year Total

Food sales 69,243 72,354 77,598 70,692 64,872 63,598 901,685


Beverage sales 37,002 38,671 43,810 42,605 42,567 39,708 523,870
External catering 13,935 14,581 15,939 17,849 18,847 16,814 227,342

Total income 120,180 125,606 137,347 131,146 126,286 120,120 1,652,897

Total expenses 100,951 110,533 119,492 114,097 109,869 105,705 1,425,544

Net profit/loss 19,229 15,073 17,855 17,049 16,417 14,415 227,353

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Store 3 Financial results July – December 2015

Sales $ July Aug Sept Oct Nov Dec

Food sales $71,922 $71,140 $71,922 $70,358 $68,795 $40,657


Beverage sales $37,309 $36,894 $37,309 $36,065 $35,236 $28,407
External catering $10,560 $9,440 $9,080 $10,320 $11,920 $12,768

Total income $119,791 $117,474 $118,311 $116,743 $115,951 $81,832

Total expenses $108,959 $103,853 $103,752 $103,752 $105,927 $87,464

Net profit/loss $10,832 $13,621 $14,559 $12,991 $10,024 -$5,632

Store 3 Budget variance report July – December 2015


A positive variance indicates percentage above budget, a negative figures indicates percentage below budget.

Sales $ July Aug Sept Oct Nov Dec

Food sales -8% -9% -8% -10% -12% -15%


Beverage sales -10% -11% -10% -13% -15% -17%
Store 3 Forecasted
External catering -12% sales-13%
2015-16 -16% -14% -13% -16%
$80,000
$70,000Total income -16% -18% -18% -19% -21% -23%
$60,000
Total expenses 2.10% 2.30% 2.20% 2.20% 2% 2.30%
$50,000
Net profit/loss -43% -45% -46%
Food sales -51% -56% -59%
$40,000
Beverage sales
$30,000 External catering
$20,000
$10,000
$-
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Store 3 Forecasted net profit 2014-15


$25,000

$20,000

$15,000
Net profit
$10,000

$5,000

$-
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Appendix 3
Research data and information

Melbourne demographics – City of Melbourne


General and industry specific information is available on City of Melbourne website.
Two main areas of the website to investigate are:
● City of Melbourne, ‘Doing business in Melbourne’, viewed January 2016,
<http://www.melbourne.vic.gov.au/business/doing-business/Pages/doing-business-in-
melbourne.aspx>
● City of Melbourne, ‘Research and statistics’, viewed January 2016,
<http://www.melbourne.vic.gov.au/about-melbourne/research-and-
statistics/Pages/research-and-statistics.aspx>.
City of Melbourne has been producing a report called Daily Population Estimates and
Forecasts for many years. It was updated in 2015. Among other information, it includes
statistics on past and future trends for City of Melbourne’s workforce and residential
population.
You can find it at:
● City of Melbourne, ‘Daily population estimates and forecasts’, viewed January 2016,
<http://www.melbourne.vic.gov.au/about-melbourne/research-and-
statistics/Pages/daily-population-estimates-and-forecasts.aspx>.

Economic activity
Summary Australian interest rates – Reserve Bank of Australia
All rates expressed as percentages.

Feb Mar Apr May June Jul Aug Sept Oct Nov Dec

2014 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5 2.5

2015 2.25 2.25 2.0 2.0 2.0 2.0 2.0 2.0 2.0 2.25 2.25

Melbourne CBD retail information


Commercial property rental rates per square meter Melbourne CBD

2013 2014 2015 2016 (forecast)

Gross average $7,000 $7,750 $8,250 $8,800


rent ( 5.7%) ( 10.1%) ( 6.4%) ( 6.6%)

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Commercial property vacancy rates – Melbourne CBD

2013 2014 2015 2016 (forecast)

Vacancy rates 8.2% 8.5% 9.1% 9.5%

Cafe / restaurant / bistros in Melbourne CBD as at June 31st 2015


Note: figures based on registered businesses, closures and permit applications lodged by June1st each
year.

No. new cafe / No. cafe / No. cafe / Total café /


restaurant / restaurant / restaurant / restaurant /
Year bistros opened bistros closed bistro seats bistros in CBD

2011 37 12 169,983 2585

2012 41 13 178,320 2613

2013 39 18 206,031 2634

2014 52 19 213,272 2670

2015 45 21 217,157 2694

Media articles

Business News Aug 2014

New era looms as CBD office boom ends


Property developers and investors are facing diminished returns and an uncertain future as
the CBD commercial property market stalls.
Coinciding with a slowdown of economic activity and low business confidence, particularly
in the retail and professional services sector, applications for new development projects
fallen to their lowest levels in 5 years.
Mr Kenneth Staines, from Placement Properties, indicated this trend is also occurring in
most other capital cities in Australia and many other Western countries. Consumer
confidence is down, people are not spending and this is affecting businesses everywhere.
Everyone is sitting tight on their money – consumers and investors, he stated at a business
forum this week.
One of the reasons he believes applications are down is the recent rise in vacant office
space within the central CBD. Rents have remained relatively high and many businesses are
struggling as income has not risen in tandem, he said.
A recent survey conducted by the Property Institute shows the number of tenants in the
CBD falling, particularly in small to medium business categories. New tenant enquiries has
been flat with most enquiries coming from larger businesses interested in acquiring recently
vacated adjoining office space.

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Melbourne moves: businesses shift out from the city


December 2014
There’s a shift on in Melbourne, with many medium and small businesses moving out of
the CBD to its fringes and suburbs.
A new report shows 16 small and 10 medium sized companies moved from the CBD to its
fringe and nearby suburbs in the past 12 months, continuing a trend that started in 2013.
The annual Johnson report Melbourne Property 2014 says there are several factors behind
the move, including cost savings and changes in the way people are working.
Johnson’s Research Manager Kim Rayner says their analysis shows 85% of these
businesses who moved out of the CBD this year have relocated to properties in the
periphery or within 5 km of the CBD, with very few locating further than 10 kms.
Johnson’s Director of Office Leasing (Victoria) Andrew Mahji says Melbourne’s CBD
office vacancy rate has substantially increased this year.
“We have a vacancy rate of 10% in the Melbourne CBD,” Mahji says. “It coincides with a
lot of new buildings going up in Docklands and Richmond.”

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Softer demand drives up office vacancy rates in all CBD markets


Vacancy rates for offices is expected to peak in most Australian CBD markets in 2015–
2016, with Brisbane expected to have the peak vacancy of nearly 14% according to
forecasts from REAC.
REAC’s Research Director for Australia, Millie Kearney, said the latest Property Council
of Australia vacancy statistics highlighted that demand had decreased across all CBD
markets with negative net absorption driving up vacancy rates in every major capital city.
CBD Office Total Vacancy rate % - July 2015

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Appendix 4
Decision Analysis Report

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Part 1 – Decision / Issue Name


Name decision, issue, problem, project, plan or strategy the decision is linked to.

Decision required
Describe the decision that must be made. It should outline what are the expectations or parameters of the
decision to any decision-makers or recipients of the document. Include any timeframes the decision must be
made in.

History
A brief history of events, reasons or causes that necessitates the decision. This should be an overview only and
only contain information relevant to the required decision. It should briefly describe the who, what, when and
where of the situation requiring a decision.

Part 2 – Analysis
Summarise the analytical processes used, the results of the analysis and their implications – do they support or
disprove the issue or problem, what further questions were raised as a result of the analysis.

Analysis Results Implications

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Part 3 – Decision options


List all viable, genuine courses of action that address the issue. Briefly list actions to be taken, any costs
associated with the option and potential positive and negative outcomes.

Option 1:

Positive outcomes / benefits Negative outcomes / Risks

Option 2:

Positive outcomes / benefits Negative outcomes / Risks

Option 3:

Positive outcomes / benefits Negative outcomes / Risks

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Part 4 – Recommendation / Action taken


Indicate which course of action is recommended (if making a recommendation to a higher decision-maker) or
the action to be taken. Briefly outline the reasoning for choosing this option.

Confirmation / Approval
Names, titles, signatures and date of decision or granting of approval

Name Title Signature Date

Name Title Signature Date

Name Title Signature Date

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Appendix 5
Assessment questions
1. What is your objective/s for the analysis processes you plan to undertake?

2. Briefly describe how management information or decision support systems can assist you
when analysing information and identifying trends and patterns.

3. Briefly describe how management information or decision support systems can support the
analysis of proposed courses of action and their impact on the business.

4. List two types of adjustments you might have to make management information or decision
support systems to help you meet your stated objectives.

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