Emerging Rural Sector

in
India
Presented By:

Bhooshit Nundool ll (23057)

L kshpreet Singh (23025)
M h k Sh rm (23027)
N vneet K ur (23046)
R hul P l (23047)
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 Signi icance of Rural

Sector
• Indi h s been predomin ntly rur l
country with two third of its popul tion still
residing in rur l re s.

• Indi 's 65% of popul tion still resides in rur l

re s.

• The rur l growth nd development drive the

over ll growth nd development of Indi .

• The rur l economy of Indi h s

continuously been supporting nd
contributing to the economy of Indi .
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 Contribution to GDP
• Rur l economy contributes 25-30
per cent to the GDP.

• Since 2000, Indi ’s rur l per

c pit GDP h s grown t r te
of 6.2 per cent.

• Rur l economy constitutes 46

per cent of n tion l income.
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 Role of Agriculture
• The Agriculture sector forms the
b ckbone of the Indi n economy.

• The sh re of griculture in GDP

incre sed to 19.9 per cent in
2020-21 from 17.8 per cent in
2019-20.

• L rgest Employment Providing

Sector: 41.5% of Indi ’s popul tion
is employed in the griculture
Sector.
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 Role of Agriculture
• Source of Food Supply: It is
import nt to chieving food
security.

• Industri l Development: Agriculture

h s been the m jor source of supply
of r w m teri ls to v rious
import nt industries.

• M rket For Industri l Products

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 5 Trillion Dollar
Economy
• The Indi n economy spires to become
5 trillion doll r economy by 2025.

• The rur l economy will pl y

signi ic nt role in m king the Indi n
economy 5 trillion doll r economy.

• Rur l revit lis tion is promising re

for chieving the twin objectives of
becoming $5-trillion economy s well
s Atm nirbh r Bh r t. 
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 Problems in Agriculture Sector
F rmers re un ble
F rmers need to get ccess to
gu r nteed price che p interest lo ns
for their produce for griculture t
6-8% interest

Fertilizer distribution M inten nce of

ch in ffected supply of  gricultur l
during Covid-19 Youth le ving products to M ndis is
p ndemic  f rming nd shifting ch llenge during
from gricultur l Covid-19 p ndemic
sector to other
sectors
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 Sanitation Issues
• L ck of S nit tion infr structure in
Indi
• Contributes to the prop g tion of
infectious dise ses nd he lth crisis
• Sw chh Bh r t Mission l unched in
2014
• More th n 6 L khs toilets h ve cute
The need to shift our focus from building
w ter short ge
more nd more toilets to promote
• S nit ry infr structure is poorer responsible beh vior l ch nge mong
following covid-19 people who use them.
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 Poor Access to
Drinking Water
• Supply Side Str tegy – Building
l rge infr structure projects to
h rvest nd t p more w ter to meet
the needs of the swelling popul tion.

• Dem nd Str tegy – To educ te

people to be more w ter ef icient
nd gener te w reness.

• Adopt technologies like Drip nd

micro-irrig tion.
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 Poor Access to
Electricity
• M ny rur l households re energy
poor
• Schemes like RGGVY nd DDUGJY
set up
• As result, l rge number of
houses h ve electricity connections
• But m ny re not ble to p y for it
• M ny re over-burdened with
energy bill indebtedness
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 Low Literacy
• In dequ te number of schools &
infr structure, in nci l burdens, low
digit l liter cy, l ck of tools
• High r te of withdr w l from school
mong girls
• Right educ tion c n be chieved
from the right infr structure 
• The need to incre se students
interest in educ tion nd help to
bring ch nge in mindset is
required
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 Poor Healthcare
• According to Economic Survey
2018-2019
• 60% of prim ry he lth centers
h ve only one doctor
• 5% prim ry he lth centers h ve no
doctors 
• L ck of supplies, in dequ te
infr structure f cilities, poor st ff
monitoring in hospit ls
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 Dh rn i – Indi ’s First Sol r Powered Vill ge 
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Government
Schemes

 1. Deen Dayal Upadhyay 2. Antyodaya Anna Yojna

Grameen Kaushal Yojna (AAY)
• This is pl cement linked skill • The scheme w s l unched by the
development scheme for rur l Prime Minister At l Bih ri B jp yi
poor youth 52000 c ndid tes on the 25 December 2000. The
h ve been skilled under this scheme provides food gr ins to
progr mme. round 2 cr. Below Poverty Line
(BPL) f milies t very subsidized
• It w s l unched by on 25 r te.
September 2014 by Union
Ministers Nitin G dk ri nd • Tot l 35kgs food gr ins rice t rs.
Venk i h N idu. 3/kg nd whe t rs. 2/kg
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 3. Swachchh Bharat Mission 4. Sansad Adarsh Gram Yojna
• Prime minister l unched on birth • It is l unched by Prime Minister
nnivers ry of M h tm G ndhi N rendr Modi on birth
on 2nd October 2014. nnivers ry of Lok N y k J i
Pr k sh N r y n on 11Oct. 2014
• The concept of Sw chh Bh r t
Abhiy n is to p ve ccess for • Under this Yojn Member of
every person to s nit tion P rli ment will t ke the
f cilities including toilets, solid responsibility for developing
nd liquid w ste dispos l systems, physic l nd institution l
vill ge cle nliness nd s fe nd infr structure in three vill ges by
dequ te drinking w ter supply. 2019.
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 5. Aam Aadmi Bima Yojna 6. National Rural Health

Mission (NRHM)
• It is l unched on Oct 2 2007. • It is under N tion l He lth Mission
Soci l security scheme covers one initi ted on 12April, 2005.
member of f mily.
• ASHA scheme is lso oper tion l
• The premium of Rs. 200 per under this scheme run by Ministry of
person per nnum is sh red by the he lth nd f mily welf re.
st te nd centr l government. The
• The im of this pl n is to provide
insured person need not to p y
ccessible, fford ble nd
ny premium if his/her age is
ccount ble qu lity he lth services
between the 18 years to 59 ye rs.
even to the poorest households in
the remotest rur l regions.
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 7. Mahatma Gandhi National 8. National Rural Livelihood
Rural Employment Mission
Guarantee Scheme • Scheme restructured from Sw rn

(MGNREGS) J y nti Gr m Sw rojg r Yojn in

2011.
• N tion l Rur l Employment Gu r ntee • It is imed to empower the
Act 2005 , l unched on 2nd Feb 2006.
women’s self-help group model
New n me M h tm G ndhi N tion l
Rur l Employment Gu r ntee Act cross the country. Under this
( MNREGA) scheme govt. provides lo n up to
3 l kh rupee t 7% which c n be
• This scheme is n Indi n l bour l w lowered to 4% on timely p yment.
nd soci l security me sure th t ims
to provide ‘right to work' to the people
f lling Below Poverty Line. It gu r ntees
100 d ys employment in ye r to the
vill ge people in which 50% workers
should be women.
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A New Rural India
 Infrastructure
95.6 percent of vill ges h ve power nd
b sic infr structure. The government h s
m de strides tow rds improving rur l
infr structure with over 70 percent of the
vill ges linked by ro ds. At le st three out
of every ive rur l households re now
powered by electricity. The outcome of
improved ro d connectivity is directly felt
on the economic conditions of vill gers.
Tr vel to the ne rest city is e sier nd
therefore more frequent. Employment nd
tr de opportunities re lso bro der in
Budget 2021: FM announces
scope, le ding to better p ying jobs or increase in agriculture credit target;
higher income. allocation to Rural Infrastructure
Development Fund to Rs 40,000Cr
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 Communications
It is no longer just ro ds th t
re linked. There h s been
boom in communic tions too.
Mobile phones nd Direct-to-
Home (DTH) services h ve
been the ch nnels of ch nge,
connecting even remote
vill ges to the outside world.

As per the Financial Budget 2021

India has a total telephone subscriber base of 116.9 crores, out of which 52.4 crore
subscribers are from rural areas, according to the latest report by TRAI.
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 Literacy
Indi ns cross the country re
m king educ tion priority.
In rur l re s, the liter cy r te is
73.5% comp red to 87.7% in
urb n re s of the country.

School students owning sm rtphone

in rur l Indi up 61% in 2 yrs.

77% of respondents believe that

enrollments in primary school have
increased.
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 The Rural Makeover

68% 95.6% 3,88,578

H ve to tr vel Of vill ges 7,00,000+
Kms of
<5 Kms for re Schools
Ro d Network
He lth C re Electri ied
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 000 800 9191000 Free of Charge GOOGLE Assistant

Video Link: https://www.youtube.com/watch?v=LnwwxBGSGqQ&t=2s

 Reliance Jio Impact on Google India to support 1 million
Rural India women entrepreneurs in rural India
Indi h d 83 million, or 35% of the The ide is to re ch women griculture workers
238 million 4G subscribers coming with digit l nd in nci l liter cy tr ining in the
from rur l re s, which me ns six st tes of Bih r, H ry n , Him ch l Pr desh,
everyone out of three 4G R j sth n, Utt r kh nd, nd Utt r Pr desh.
subscribers in the country come
from rur l re . $25 million gr nts

Women entrepreneurs will lso be ble to t g

their enterprises s women-led on Google
se rch nd m ps b sed on n opt-in fe ture on
Google My Business.
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 What should be
done ?

• Rethinking funding
• Need for entrepreneurs
• M king rur l folks tech s vvy
• Sm rt vill ge progr ms
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 Re-thinking Funding
We should ch nge the w y we re looking t using
welf re funding. Welf re funding does not cure or
ddress the root c use of poverty, it only tre ts the
symptoms. The root c use of poverty is bout l ck
of skills nd economic opportunity. So welf re
funding should be directed t removing these
ro dblocks in the p th of sust in ble rur l
development.  In this d y nd ge, using l bour to
dig wells or l y ro ds is re lly not very sm rt w y
of using hum n c pit l. Unless hum n c pit l is
empowered with knowledge nd skills, we will
w ste huge resource. Inste d of looking t the
rur l workforce s l bourers, our policym kers
should ppro ch them s key hum n resource.
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 Need for Entrepreneurship
• Rur l entrepreneurship is l bour intensive
nd provides cle r solution to the
growing problem of unemployment.
• It c n help check the migr tion of people
from rur l to urb n re s in se rch of
jobs.
• Rur l entrepreneurship h s the potenti l
to promote rtistic ctivities. 
• It will bring in n over ll ch nge in the
qu lity of lives of people nd ddress
soci l ills.
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 Being Tech-savvy
Gre ter use of technology c n ire the
entrepreneuri l spirit nd spur innov tion in
rur l Indi . Technology c n lso help f rmers
ccess high-qu lity inputs, crop he lth nd
yield d t nd cruci l we ther rel ted
inform tion. Adoption of dv nced
griculture technology through m chines nd
equipment th t use d t n lytics, Internet of
Things nd robotics c n help optimize inputs
nd enh nce yields. Gre ter ccess to
technology h s lre dy led to the emergence
of soci l enterprise st rtups th t re coming
up with pps to help improve the lives of rur l
folk. 
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 Smart Villages
It’s an integrated approach of delivering
access to skills and quality basic services
including education, e-health, 24x7 power,
safe food, among others. Smart Villages
envisage the need of building the facilities
from scratch.

One of the key challenges in developing

Smart Villages is ensuring their
sustainability. This can only be addressed if
we build our Smart Village strategy with
entrepreneurship at its core.

Thank You