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coft
hePhi
l
ippi
nes
SORSOGONSTATEUNI
VERSI
TY
Bul
anCampus
Zone8,
Bul
an,
Sor
sogon,
4706

Inmypoi ntofv iew,Thepur poseofSt rategicbusinessanal ysi


sissupposedl yt odefineaf uture
whi chwi llallowanor ganizat i
onst ounder standspecifi
cgoal sandobj ecti
ves.Inrealit
y,t
heai m
ofst rategicbusi nessanal ysisar eanythingf rom mindlesslyscribbli
ngdown" requirements"t o
predict i
ngt hel ongr unoft heknownuni ver se.
Althoughof t
enmar ri
edt oIT(I
nformationSy stem) ,
Strategic Busi ness Anal ysis may be a f undament albusi ness pr ocess regardless whi ch
organi zationaluni ts performs i t
.Because i t defi
nes t he interf
ace bet ween peopl e and
technol ogy ,
itisnat urall
ycompl ex.
Basedonexper i
encegai ninwor kingwi t
hmanyor ganizations
ofassor t
edsi zeswor ldwide,theyidentif
ieddi st
inctdi
fferencesinSt r
ategicBusinessAnal ay si
s
aspr act i
cedatt hreel evel
s.

Int hev ideopr esenat i


on,ittalksaboutt heamountofSt rategicBusi nessAnal ysisandt heway
they '
reef fectiveorhow t heyaddt hev ari
edor ganizations.Thei deaofst r
ategicaltacti
caland
oper ati
onalbusi nessanal ysismaybear ecogni t
ionthatst r
at egicbusi nessanal y
sisisn'
tonl y1
thi
ngoronesi zef itall.
Act ually,
theyl ookator ganizationst hatneedssomel evelofst rategic
business. ThegoalofSt rategicBusi nessAnal y si
si stowor kr esolutedo, whatshoul dbedoi ng
withint hepr oject, orwhatqui techangest hatneededt oimpl ementt acticalbusinessanal ysisis
takingoner esultoutst rategicbusi nessanal aysiswher ey ou'dhav eanout li
nedpr ojector
i
nitiateandwor kingoutwhatar eal loft hel ower -
leveldet ails.
Thepi ecest hatneedt owor k
toget herandt hisbist hedomai nthatal mostal lthoset hathav ethet it
lebusinessanal ystsl eep
i
n get ti
ng t he need,get ting the userst ori
es,getti
ng t he f eatures loastand peopl e qui t
e
dependi ngupony ourmet hodol ogy.Theyar et hebackboneofst rategicbusi nessanal ysis.
The
tacticall ev elanoper ati
onalbusi nessanal ay siist r
ulydonebyev er yonewi thi
nt heor ganization
atdi fferentpoi nt
si nt i
me. I
tiswheny ou'remanagi ngt hedayt odayl if
ef indingpr oblems
wor kingoutwhatmustchangeoract ual
lyimpl ementt hosechanges.

Ni
kki
JeanHona

BSAI
S3-
A

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