COUNTRY GLOBAL PERSONA

Canada CIO
Canada Cloud Compute
Canada IBN
Canada IBN
Canada Security Buyer
Canada SMB
Canada Education Buyer
Canada Education Buyer
Canada Brand
Canada Brand
Canada Brand
Canada Brand
United
States CIO

United Cloud Compute

States
United
States Cloud Compute

United Cloud Compute

States
United
States Cloud Compute

United
States Cloud Compute

United
States Cloud Compute

United IBN
States
United
States IBN

United IBN
States
United
States IBN

United
States Security Buyer

United Security Buyer

States
United Security Buyer
States
United
States Security Buyer

United
States SMB

United SMB
States
United SMB
States
United
States SMB

United Education Buyer

States
United
States Education Buyer

United
States Healthcare

United Healthcare
States
United Mid Size
States
United
States Mid Size

United State/Local Government

States
United
States IT Decision Maker

United
States Xavier

United Xavier
States
United Xavier
States
United
States Xavier

United Xavier
States
United
States Brand

United
States Brand

United Brand
States
United Brand
States
United Brand
States
United Brand
States
United
States Brand
Campaign Description CHANNEL PARTNER

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn
Always-on-Journey ON-SITE SOCIAL LinkedIn
Always-on-Journey OFF-SITE SOCIAL LinkedIn
Always-on-Journey OFF-SITE SOCIAL LinkedIn
Always-on-Journey ON-SITE SOCIAL Facebook
EDU: Surprise and Delight​ ON-SITE SOCIAL Twitter
EDU: Surprise and Delight​ ON-SITE SOCIAL Twitter
BTP 3.0 ON-SITE SOCIAL LinkedIn
BTP 3.0 ON-SITE SOCIAL LinkedIn
BTP 3.0 ON-SITE SOCIAL LinkedIn
BTP 3.0 ON-SITE SOCIAL Facebook

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL Facebook

Always-on-Journey OFF-SITE SOCIAL Facebook

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL Facebook

 Always-on-Journey ON-SITE SOCIAL Facebook

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL Facebook

Always-on-Journey OFF-SITE SOCIAL Facebook

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Always-on-Journey ON-SITE SOCIAL LinkedIn

Always-on-Journey OFF-SITE SOCIAL LinkedIn

Future Work and the Digital Divide ON-SITE SOCIAL LinkedIn

Riot Games Sponsorship ON-SITE SOCIAL Twitter

Xavier Launch ON-SITE SOCIAL LinkedIn

Xavier Launch ON-SITE SOCIAL LinkedIn

Xavier Launch ON-SITE SOCIAL LinkedIn

Xavier Launch ON-SITE SOCIAL LinkedIn

Xavier Launch ON-SITE SOCIAL LinkedIn

BTP 3.0 ON-SITE SOCIAL LinkedIn

BTP 3.0 ON-SITE SOCIAL LinkedIn

BTP 3.0 ON-SITE SOCIAL LinkedIn

BTP 3.0 ON-SITE SOCIAL LinkedIn

BTP 3.0 ON-SITE SOCIAL Facebook

BTP 3.0 ON-SITE SOCIAL Facebook

BTP 3.0 ON-SITE SOCIAL Facebook

 From Media Plan for Reference

FORMAT

SOCIAL DISPLAY
SOCIAL DISPLAY
SOCIAL VIDEO
SOCIAL DISPLAY
SOCIAL DISPLAY
SOCIAL DISPLAY
SOCIAL VIDEO
SOCIAL DISPLAY
SOCIAL VIDEO
SOCIAL DISPLAY
SOCIAL DISPLAY
SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL VIDEO

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL VIDEO

SOCIAL DISPLAY

SOCIAL DISPLAY

INMAIL

SOCIAL DISPLAY

SOCIAL VIDEO

SOCIAL DISPLAY
 SOCIAL VIDEO

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

SOCIAL DISPLAY

STANDARD DISPLAY

STANDARD DISPLAY

SOCIAL DISPLAY

SOCIAL VIDEO

INMAIL

SOCIAL DISPLAY

SOCIAL VIDEO

SOCIAL VIDEO

SOCIAL DISPLAY

SOCIAL VIDEO

SOCIAL DISPLAY

SOCIAL DISPLAY

CONTENT PRODUCTION

SOCIAL VIDEO

SOCIAL DISPLAY

CONTENT PRODUCTION
From Media Plan for Reference

Package Description

Static Sponsored Updates - ONE AUDIENCE

Static Sponsored Updates
Video - 1 audience
LGA - 1 audience
Lead Gen Sponsored Update
Static Sponsored Update
Video Website Card​
Carousel Ad
BTP 3.0 LinkedIn Video Sponsored Content
BTP 3.0 LinkedIn Static Display Sponsored Content
BTP 3.0 LinkedIn Carousel Display' Sponsored Content
BTP 3.0 Facebook Display Sponsored Content

Static Sponsored Updates - ONE AUDIENCE

Video Sponsored Updates

Static Sponsored Updates

Static Sponsored Updates - DCN Journey

Lead Generation Ads

Video Sponsored Updates

Static Sponsored Updates

Video Sponsored Updates

Lead Generation Ads

Static Sponsored Updates

In-Mail Lead Gen

Lead Gen Sponsored Update

Video Sponsored Updates

Lead Gen Sponsored Update

 Video Sponsored Updates

Static Sponsored Updates

Lead Gen Sponsored Updates

Static Sponsored Updates

Lead Gen Sponsored Updates

Static Sponsored Updates

Lead Gen Ad

Static Sponsored Updates

Lead Gen Ads

Static Sponsored Updates

Lead Gen Updates

Static Sponsored Updates

Sponsorship Pre-Roll Video

InMail targeting to Xavier Audience - Driving to Cisco.com for registration

On-Site Action - QUALIFIED AUDIENCE

On-Site Action - QUALIFIED AUDIENCE

On-Site Action - QUALIFIED AUDIENCE

On-Site Action - QUALIFIED AUDIENCE

BTP 3.0 LinkedIn Video Sponsored Content

BTP 3.0 LinkedIn Static Display Sponsored Content

BTP 3.0 LinkedIn Carousel Display' Sponsored Content

LinkedIn Brand Study

BTP 3.0 Facebook Video Website Cards

BTP 3.0 Facebook Static Display Sponsored Content

Facebook Conversion Lift Study

 PLANNED MEDIA
Q3 Plan Phase START DATE END DATE SPEND

Q4 Update 5/3/2021 7/31/2021 $ 15,000.00

Q4 Update 5/3/2021 7/31/2021 $ 15,000.00
Q4 Update 5/3/2021 7/31/2021 $ 15,000
Q4 Update 5/3/2021 7/31/2021 $ 25,000
Continuation 5/3/2021 7/31/2021 $ 17,139
Continuation 5/3/2021 7/31/2021 $ 27,565
Q4 Update 5/3/2021 7/31/2021 $ 13,800
Q4 Update 5/3/2021 7/31/2021 $ 4,600
Q4 Update 5/13/2021 7/31/2021 $ 33,333
Q4 Update 5/13/2021 7/31/2021 $ 33,333
Q4 Update 5/13/2021 7/31/2021 $ 33,333
Q4 Update 5/13/2021 7/31/2021 $ 100,000

Q4 Update 5/3/2021 7/31/2021 $ 75,000.00

Q4 Update 5/3/2021 7/31/2021 $ 15,000.00

Q4 Update 5/3/2021 7/31/2021 $ 35,000.00

Q4 Update 5/3/2021 7/31/2021 $ 20,000.00

Q4 Update 5/3/2021 7/31/2021 $ 25,000.00

Q4 Update 5/3/2021 7/31/2021 $ 10,000.00

Q4 Update 5/3/2021 7/31/2021 $ 25,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 35,000.00

Continuation 5/3/2021 7/31/2021 $ 35,000.00

Continuation 5/3/2021 7/31/2021 $ 25,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 25,000.00

 Continuation 5/3/2021 7/31/2021 $ 15,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 30,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 30,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 40,000.00

Continuation 5/3/2021 7/31/2021 $ 15,000.00

Continuation 5/3/2021 7/31/2021 $ 25,000.00

Continuation 5/3/2021 7/31/2021 $ 20,000.00

Continuation 5/3/2021 7/31/2021 $ 29,238.54

Q4 Update 5/3/2021 7/31/2021 $ 30,000.00

Q4 Update 5/6/2021 5/22/2021 $ 46,000.00

Phase 1 - Event Registration 5/3/2021 6/2/2021 $ 40,000.00

Phase 2 - Awareness 6/3/2021 7/31/2021 $ 19,720.00

Phase 2 - Awareness 6/3/2021 7/31/2021 $ 13,600.00

Phase 2 - Awareness 6/3/2021 7/31/2021 $ 38,280.00

Phase 2 - Awareness 6/3/2021 7/31/2021 $ 26,400.00

Q4 Update 5/3/2021 7/31/2021 $ 100,000.00

Q4 Update 5/3/2021 7/31/2021 $ 100,000.00

Q4 Update 5/3/2021 7/31/2021 $ 100,000.00

Q4 Update 5/3/2021 7/31/2021 $ -

Q4 Update 5/3/2021 7/31/2021 $ 50,000.00

Q4 Update 5/3/2021 7/31/2021 $ 50,000.00

Q4 Update 5/3/2021 7/31/2021 $ -

 Optimization Tracker

Total % into Performan Performan

Spend to 07/03 $ Pacing % Flight Flight Pacing ce
Concerns ce Call-Out
$ 10,293.18 69% 90 58% 11%
$ 25,789.25 172% 90 58% 114%
$ 12,260.75 82% 90 58% 24%
$ 13,641.02 55% 90 58% -3%
$ 9,766.92 29% 90 58% -28%
$ 18,134.89 66% 90 58% 8%
$ 18,518.50 134% 90 58% 76%
$ 4,423.11 96% 90 58% 38%
$ 22,944.55 69% 80 53% 16%
$ 22,391.41 67% 80 53% 15%
$ 22,273.50 67% 80 53% 14%
$ 58,940.23 59% 80 53% 6%

66% 90 58% 9%
$ 49,840.51
69% 90 58% 11%
$ 10,384.14
85% 90 58% 28%
$ 29,899.83
68% 90 58% 10%
$ 13,607.31
124% 90 58% 66%
$ 31,059.51
68% 90 58% 10%
$ 6,823.65
68% 90 58% 10%
$ 17,000.61
77% 90 58% 19%
$ 15,420.37
64% 90 58% 6%
$ 12,756.82
72% 90 58% 14%
$ 25,097.72
0% 90 58% -58%
$ -
59% 90 58% 1%
$ 14,771.20
76% 90 58% 18%
$ 15,128.69
41% 90 58% -17%
$ 10,166.06
 67% 90 58% 10%
$ 10,122.70
68% 90 58% 10%
$ 13,528.11
61% 90 58% 4%
$ 18,401.26
62% 90 58% 5%
$ 12,491.25
0% 90 58% -58%
$ 21.91
77% 90 58% 19%
$ 15,364.84
54% 90 58% -4%
$ 21,508.25
69% 90 58% 12%
$ 10,419.74
58% 90 58% 0%
$ 14,385.64
69% 90 58% 11%
$ 13,775.75
58% 90 58% 0%
$ 16,908.68
68% 90 58% 10%
$ 20,482.76
101% 17 306% -205%
$ 46,294.26
0% 31 168% -168%

0% 59 88% -88%

0% 59 88% -88%

0% 59 88% -88%

0% 59 88% -88%

$ 14,980.51 15% 90 58% -43%

$ 7,185.13 7% 90 58% -51%

$ 25,302.15 25% 90 58% -32%

#DIV/0! 90 58% #DIV/0!

$ 63,771.98 128% 90 58% 70%

$ 3,029.33 6% 90 58% -52%

#DIV/0! 90 58% #DIV/0!