VALUATION AND NEGOTIATION OF TECHNOLOGY

Step 4 – Understand It Negotiations.

Presented by:
William David Pérez Quintero
Deily Marcela Rojas Alarcón
Edinson Barrera Cabrera
Erika Esperanza Herrera

Group:
212032_89

Tutor:
Ingrid Tatiana Gómez

Universidad Nacional Abierta y a Distancia UNAD

Escuela de Ciencias Básicas, Tecnología e Ingeniería
Engineering Industrial
Sogamoso- Boyacá
2021

1
 TABLE OF CONTENTS

INTRODUCTION..........................................................................................................................3

OBJETIVES....................................................................................................................................4

OBJETIVE GENERAL.................................................................................................................4

Activities Assignment and Work Responsibilities Chart - one per group................................5

Valuation methods infographics– one per student......................................................................6

Problems to negotiate biotechnological products......................................................................10

Videos evidencing the PowerPoint presentation – one per student.........................................15

CONCLUSIONS...........................................................................................................................16

REFERENCES.............................................................................................................................17

2
 INTRODUCTION

We are in a generation of new developments based on scientific and technological knowledge,

which translates into the introduction to the market of new services, new products, new

processes, new sources of supply, among others, in increasingly reduced time intervals, and The

effects of which can be observed in the formation of an attractive offer for the productive sector

that seeks in these developments a factor to achieve or maintain acceptable profitability levels

within their respective industries.

3
 OBJETIVES

OBJETIVE GENERAL

Recognize the difficulties and problems that the Colombian industry has at the level of
technological development and how this affects society and the growth of the country.

OBJETIVES SPECIFIC

• Analyze valuation methods identifying the worth from technology innovation.

• Define the problem and propose solutions based on the studied contents.

• Present the document according to the specified format and guidelines.

4
Activities Assignment and Work Responsibilities Chart - one per group

Activities Assignment and Work Responsibilities

Group Number: 212032_89
Unit Name: Undersatnd it Negotiations
Selected topic Student name
Group 1 William David Perez Quintero
Group 2 Erika Esperanza Herrera Perez
Group 3 Deily Marcela Rojas Alarcón
Group 4 Edinson Barrera Cabrera
Student chosen to submit the final Student Name:

document to the Evaluation

Environment:

Valuation methods infographics– one per student

William David Perez

5
Deily Marcela Rojas Alarcon

6
Edinson Barrera

7
Erika Esperanza Herrera

8
9
Problems to negotiate biotechnological products

William David Perez

Illustration William David Perez Quintero

10
Deily Marcela Rojas Alarcon

Illustration Deily Marcela Rojas

11
Edinson Barrerab Cabrera

Illustration Edinson Barrera

12
Erika Esperanza Herrera

Illustration Erika Esperanza Herrera

Bussiness model selection chart

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Group Number: 212032_89
Unit name: Understand IT negotiations
Businnes Model Votes
Agreements for licensing, representation and X

distribution of a novel final product

Technology transfer XXX
Manufacturing contract  
Co-promotion and co-mark
Sharing profits  
Joint Ventures
Binding agreements
Obstacle selected by the group: Technology transfer

Videos evidencing the PowerPoint presentation – one per student.

VIDEOS
William David Perez Quintero https://www.youtube.com/watch?v=SuKchY_orR8

Deily Marcela Rojas Alarcon

Edinson Barrera http://youtu.be/wAK17glddMM?hd=1
Erika Esperanza Herrera https://youtu.be/WGEhGkx5qlg

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 CONCLUSIONS

We can recognize the importance of technology valuation methods. Since thanks to them, an

economic estimate of the value can be made to determine the price and the most appropriate form

of payment. In general, people think that technology is only based on technological devices but

the concept is much broader because it encompasses terms such as intellectual property and

knowledge.

15
creations and inventions and inencioens are encouraged through "temporary monopolies" granted

by the state for the benefit of society, thus the state is obliged to protect the creation against use

or exploitation without authorization in exchange for the creator to describe the product of your

creativity and make it available to society, of course through a consideration

REFERENCES

[6:41 p. m., 3/5/2021] Juliana: World Intellectual Property Organization (WIPO) & International

Trade Centre (ITC), (2010). Exchanging Value – Negotiating Technology Licenses, A Training

Manual (pp 32-41). Recovered

from:https://www.wipo.int/edocs/pubdocs/en/licensing/906/wipo_pub_906.pdf

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Cohen, J. A. (2005). Intangible Assets: Valuation and Economic Benefit. Options Model (pp 84-

87). Hoboken, N.J.: Wiley. Retrieved from

https://bibliotecavirtual.unad.edu.co/login?url=http://search.ebscohost.com/login.aspx?

direct=true&db=nlebk&AN=130922&lang=es&site=eds-

live&scope=site&ebv=EB&ppid=pp_84

Medellín Cabrera, Enrique Alberto, & Arellano Arellano, Alejandro. (2019). Technology

valuation at universities: Difficulties and proposals. Contaduría y administración, 64(spe1).

Retrieved from: http://www.scielo.org.mx/pdf/cya/v64nspe1/0186-1042-cya-64-spe1-00005.pdf

Triana Ortiz, K. (15,06,2017). Valuation Methods. [Video]. Recovered

from:http://hdl.handle.net/10596/12322

Raúl A. Bracamontes. (2015). Income method. Recovered from:https://fecoval.org/wp-

content/uploads/2016/09/trecemorelos.pdf

Andres, G, Alvarado. Universidad de los Andes, How to identify and calculate the income of

your company. Recovered from:https://es.coursera.org/lecture/financiar-mi-empresa/video-como-

identificar-y-calcular-los-ingresos-de-tu-empresafQsjn

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Julio, Martinez. (2011). The value of a company and the value creation in that company.

Recovered from:file:///C:/Users/CPR-20340/Downloads/Dialnet-

ElValorDeUnaEmpresaYLaCreacionDeValorEnEsaEmpresa-3816159.pdf

Universia Bussines Review. (2009). Business model innovation, Recovered from:

file:///C:/Users/CPR-20340/Downloads/Dialnet-InnovacionDelModeloDeNegocio-3090402.pdf

Valuation approaches. (2005). Recovered from

http://www.pgrweb.go.cr/DOCS/NORMAS/1/VIGENTE/A/2000-2009/2005-

2009/2005/D6A3/8FF86.HTML#:~:text=3.2%20Enfoque%20de%20Costo.&text=Por%20lo

%20tanto%20este%20enfoque,conservaci%C3%B3n%20en%20que%20se%20encuentra.

Magazine EAN. (2011). production costs and processes. Recovered from:

http://www.scielo.org.co/scielo.php?script=sci_arttext&pid=S0120-81602011000100014

Innovation to create value in the company. (2017). Recovered

from:https://clickbalance.com/blog/emprendimiento-e-innovacion/innovacion-para-crear-valor-

en-laempresa

Laura, A. (2018). Advantages and disadvantages of the inventory system. Recovered from

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https://www.cuidatudinero.com/13182265/ventajas-y-desventajas-del-sistema-de-inventario-

justo-a-tiempo

The most frequent errors in a cost system. Recovered from:

https://www.improven.com/blog/resultoria-los-errores-mas-frecuentes-en-un-sistema-de-costes/

Costs and their importance in business decision making Costs and their importance in business

decision making. (2020). Recovered from:https://actualicese.com/los-costos-y-la-importancia-en-

la-toma-de-decisiones-empresariales/

Economipedia . (2021) . Production cost. Recovered

from:https://economipedia.com/definiciones/costo-de-produccion.html

Economy 2021. Recovered from:https://miracomosehace.com/causas-razones-aumentan-costos-

materia-prima-produccion/

Esteban, p. (2005). The technology assessment, a strategic and stock-based process. Recovered

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12372005000100006#:~:text=La%20evaluaci%C3%B3n%20cualitativa%20de%20una,dicha

%20tecnolog%C3%ADa%20en%20la%20empresa.

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[6:42 p. m., 3/5/2021] Juliana: We can recognize the importance of technology valuation

methods. Since thanks to them, an economic estimate of the value can be made to determine the

price and the most appropriate form of payment. In general, people think that technology is only

based on technological devices but the concept is much broader because it encompasses terms

such as intellectual property and knowledge.

20