University: Gift University

Name: AQIB Ali

Coursre Business Research Method

5.1 Introduction

In Chapter 4 we introduced the research onion as a way of depicting the issues underlying your

choice of data collection method or methods and peeled away the outer two layers – research

philosophy and approach to theory development. In this chapter we uncover the next three

layers: methodological choice, research strategy or strategies and choosing the time horizon for

your research. As we saw in Chapter 4, the way you answer your research question will be