Unit 1

Reading
A: what is brand image of Dior? – luxurious, exclusive, sophisticated
C.
1 demands of shareholders
2 values of a historic label
3 need for exclusivity = need for expansion
4 look for newness = what happens next
5 understand people from different countries
6 forget calculator
7 double in five years
8 next wave of luxury buyers

Language preview p10

B.
1
a) is working
b) spends
2
a) sells
b) is negotiating
3.
a) are launching
b) have
C.
1. is growing
2. holds
3. dominates
4. operates
5. generates
6. focuses
7. see
8. are beginning
9. are becoming
10.generate
11.holds
12.is growing
1. the club they sponsor is asking for too much money, the club they sponsor is
asking for too much money.
2. Ice hockey, baseball, tennis, Formula One motor racing
3. Motor racing because it is fast, exciting and has good TV coverage, which
means that the client would get a lot of exposure. It would strengthen their
image.
4. He must check with the client and make sure they are happy with the choice
taking holidays when you like : I think all staffs can take their own holidays when they like, or they
are tired, not only high position staff

- The size of your desk

I think the bigger size of the desk doesn’t say that you are so important or high
position staff. Because the bigger size of desk takes the huger place in your
room. Instead of bigger desk, I think a more comfortable desk is needed.

According to different types of company, the type of work they do in the

organization have their own office. Such as chair man, ceo or director usually
have their own office. And Collaborator, Trainee, employees
 A
1e
2h
3a
4d
5f
6b
7g
8c

Customer Services: answer call from customers

Human Resources: The department of an organization that
deals with finding new employees

Sales:  Sell products or services

5) Production: make products
6) Finance: Find the money to invest in new activities
7) Administration: The activity of managing or dealing with a
business activity.
8) Legal: Connected with the system of law within a country or
area to deal with contracts, regulations
9) Logistics: Relating to the process of planning and organizing
to make sure that resources are in the places where are needed,
so that and activity or process happens effectively.
10) Public relations: The activity of providing information
about organization so that people have positive ideas about it.
11) IT: Team or department in a company or organizations that
provides technical help to people who have problems with its
computer systems.

a. deal with complaints – 2: Customer services

b. Draw up contracts – 8 legal
c. carry out research – 1 RnD
d. train staff – 3 Human resources
e. Run advertising campaigns – 4 Sales and marketing
f. issue press releases – 10 Pulic relations
g. operate assembly lines – 5 productions
h. prepare budgets/ account – 6 finance
i. keep records – 7 administration
j. transport goods and – 9 logistics
k. install and maintain systems equipment – 11 IT
2. subsidiary
3 call center
4 distribution centre
5 factory/plant
6 headquarters
7 outlet
8 service center