CHRIST (Deemed to be University), Bengalura ~ S60 0: School of Business and Management MID TRIMESTER EXAMINATION - August 2020 (FIRST TRIMESTER) PROGRAMME NAME: MBA MAN, MARKS: 50 COURSE NAME: Organizutian Behaviour (OB) TIME: 2 hours COURSE CODE: MBA 136 INSTRUCTIONS © Thivs an epeoschouk exam. © Make sure yur mobile phone is switehed off und aot used during the exam ‘© Malpractices will he viewed! very serimusly © Keeps your answers bret and to-the-poont Answers need (a be submitted in Word forrest wsing the specified template, (Course Outram: Al the end of the couse, the stunts will able to (COL: Infor the concepts of eeganizational beluvior af the individual, group or organizational level COR Apply mukiple perspectives of OB concepts to present an argument (COS: Examine the impact of attitude, values and job satisfuction oa business deeisions (CO Choose motivation tschnique ta adidress business problems COS: Evaluate uppropriate frameworks to address challenges related to groups and team dynamics i the workplace Revised Biourn’s Taxonamy (BT) Levels L1 - Remembering. L2 - Understanding. 3 -Applying, L4- Analyzing. 15 - Evaluating SECTION=4 Attempt all questions (3x 130 marks} ‘Questi 1: Organizational behavior involves understanding the inputs ef human hebavior, analyzing human behavior, predicting human behavior outcome and shaping human behavior Explain this statement with your background of OB concepts (COW RBTL2) Question 2: During COVID 19 situation, work fiom home has become 3 norm. The way ersonlity transtates inta behavior depends on the strength of the context, Apply suitable theary that explains sirustion impsct an personality Illustrate with four desigestions of your ehoice that mowed to work from home (WFH) mode, (CO2 / RET L3) (Question 3° Explain the relevance of learning in organizations during the COWID 19 situation. ‘Also, explain any theory of learning and its application in today’s seenarie in the organization, (CO2/RBTL3)(Question 3: Explain the relevance of learning in organizations during the COVID 19 situation. Also, explain any theory of kearning and its application in today’s scenarie in the organization, (C02 | RBTL3) SECTION—B (Case Study (20 anaes) ‘What kind of biases are these? Elaborate with rea ‘A leading hospital is recognized as a specialist in open heart surgery and heart related operations, the hospital is perceived as an excellent in other expertise a§ well. A survey conducted in the hospital showed responses for Implicit Associntion Test, the test measured the overall implied err that associated obese people as good and lean as bad During sudy 3 stereotype are obscrved a) valuable and not worthy, b} smart and stupid, ¢) lnzy and motivated. ‘The respondents attributed fatto lazy, stereotypes and undesirable traits, ‘The department Head of o pharma organization attributed the sales decline 10 failure of salesforce, then looking at the news in the media regarding @ similar drug leading to mere patients getting strokes. During rating, when individuals asked to distinguish target individuals with high diseiplined the rating of less disciplmed 1s more negative, In the other context, when individuals compared with Jess disciplined the ratig was more positive. In some instances, it was discovered that ethnic and racial minorities get less quality hebben 3/4 despite having similar insurance benefits, L_ Identify the perceptual biases discussed in the case, (5 Marks} (CO? / RET L3) EL Apply the concept of fundamental attribution exror to the abave illustration of sulesfocce, (3 Marks) (CO2/ RBT 3) TH. Make use of attribution theory t 102 /RBTL3) tiige one successful sales person's performance. (5 Marks) TV. Choose the factors that influence the perseption of respondents in the above illustration. (5 Marks) (CO2/ RBT 13)CHRIST (Deemed to be University), Bengaluru — 560 029 ‘School af Business and Management MID TRIMESTER EXAMINATION - August 2020 (FIRST TRIMESTER) PROGRAMME NAME: MBA, MAX. MARKS: 50 COURSE NAME: Managerial Economies (ME) ‘TIME: 2 hours © This is an open-book exam © Make sare-your mobile phone ts switched off and not wed during the exam. © Malprnctices will he viewed very seriausly. © Keep youranswers brief and to-the-point © Anvwers nced to be submitted using the specified template - Google dae for theary questions anil Google sheet for numerieals = In the Google shect, explain cach stage by mentioning the given data, notations used, formula used and how the stepwise answer is obiained, Marks will not be awarded unless proper steps. and formula are mentioned and the legends explained. Plot graphs where rexjuired on Google Sheet Course Outcomes: At the end of the course, the stents will able to CON: Understand and apply the fundamental concepts of microecmomics. COR Apply the factors determining and functioning of the market forves like Demand and Supply. elasticities of demand snd supply, COR; Analyze comtimer behavior with help OF concepts OF wlty and indliferenee curve i thet pura of maximization of satisfaction with limited maney income COM; Inger the east, revere und production fusctions COS: Assess the different market conditions, iniznsity of competition and conditions for equilibrium in different types of markets like perfect competition, monopoly, monopolistic competition, oligopoly and duopaly. Revised Bloom's Taxonomy (RET) Levels LI Remembering, lerstanding. 3 Applying, L.- Analyzing. 1S « Evaluating SECTION =A Attempt all questions (3x 1030 marks) ‘Question how each ane of the below given factors affect the production possibility curve with the diagram, (COW RBTL2) A nution’s production possibilities will be affected by various factors, Demonstrate ‘nicrease in iheome tax rate decrease in FDI, ‘increase in govemment expenditure ddectease if investi rats increase in interest rate increase in innovation ane technology. {increase in spread of coronavirus decrease in taxation on SMEs increased on duties on imports of heavy machineries and tools deflation in the economy terasmone> Question 2: Salve in Google Sheet ‘Avrecent study found that the demand- u-supply schedules for Pens are as Fallows:‘Question 2: Solve in Google Sheet Acrecent study found that the demand-and-supply schedules for Pens arc as follows: Price per Pens | Quat ity Demanded | Quantity Supplied A B c. ts) tin miftions) tin millions) 22 1 15 20 2 2 18 4 9 16 Make use of the above information and calculate the equilibrium price and quantity of Pens”? Suppose if the government imposes a price float of Rs, 2 above the equilih is the new market price? How many Pens are sold? os Suppose if the government imposes a price ceiling of Rs. 2 below the equitionum price (situation A), What is the new market price? How many Pens are sold? (CO2 / RBT L3) Answer any one of question 34 and 3B Question 3A: The Government of India decides that India should reduce the air pollution by reducing the ustge of petrol. They impose a tax of Rs, 5 on cach litre of petrol sold, u it. W. oR Should they impose th examples If the demand for petrol were mote elastic, would this tax he mare effective or less fective in reducing the quantity of petrol consumed? Explain with suitable examples Analyze the impact of imposition of tis tax on consumers, Are consumers of patrol helped or hurt by this tax? Give your argument? Analyze the impact of imposition of this tax on workers in the oil industry. Are workers in the erude oil industry helped or hurt by this tx? Give your argumem? (CO2 / RET LA) Jax on producers or consumers? oft your answer with ‘Question 3B: The residents of Indira Nagar, Bangalore love drinking “Golden Fanta”, the sot rink, ach resident has the following willingness to pay for the tasty seft drink Bottle of Golden Fanta | Price in Re(Question 38; The residents of Indira Nagar, Bangalore love drinking “Golden Fanta”, the soft rink. Each resident has the following willingness to pay for the tasty soft drink ‘Bottle of Golden Faia | Price in Re First Bottle so ‘Second Bottle 40 Third Bottle 30 Fourth Bottle 20 Fifth Bottle 10 Further Hotiles 00 a) The cost of producing Golden Fanta is Rs. 15, and the competitive suupplicrs sell it at this price. (The supply curve is horizontal.) Elow many bottles will cach resident consume’? What is ech person's consuimer suilus? b) Government thinks that industrial production of Golden Fanta causes pollution. Assuming this government imposes an external tax of Rs. §. considering this additional tax into account, what is the total surplus per person in the allocation you described in part (a) €) Suresh, one of the residents of Indiranagar, decides on his. own to reduce his eansumption of -Goklen Fanta by one bottle. What happens to Suresh’s welfare (his consumption minus the cost of pollution be experiences}? Haw does Suresh’s decision affect the total consumer sturplas in Indira Nagar” 4) Mayor imposes a tax of Rs. 5 on Golden Fanta, What is consumption per person now? ‘Calculate consumer surplus, the extemal cost, government revenue, and total surplus per person ¢) Based on your calculations, analyze the situation and sive your comments on the government ew tax policy? Whether the government shautd impose this tax or not? See SECTION — 8 (Case Study (20 marks} Making Magic: The Multipker Way The middic class of India, from a virtual non-existent cntity on independence, has gradually become more sensible, educated and demanding The overall growth of the economy has. given tremendous thmst to the middle class. The middle class an the whole is expected wo grow by 5 to 10% annually. 1 has grown aver $7 million by 2001 to 2002 and is expected to cross 153 million by 2009-10. The average household income in urban India has grown at a CAGR of 3% over the last decade. Not only is this, but the age profile of the Indians spenders also undergoing a sea of changes NCAER has identified five categories of households on the basis of income which are summarised in table 1 below Table 1: Classification of houscholds on the basis of income 1994-95 | 1999-2000 | 2006-7 Number of household (in millions) Very rich 1 3 6 Consuming | 29 55 a Climbers: 48 66 74 oseSECTION=— (Case Study (20 marks) Making Magic: ‘The Multiplex Way ‘The middle class of India, from a virtual non-existent entity on independence, hus gradually become more sensible, educated and demanding. The overall growth of the economy has given tromendous thrust to the middie class, The middle class on the whole is expected to grow by 5 to 10% annually. Tt has grown over $7 million by 2001 to 2002 und is expected to cross 153 million: by 2009-10, ‘The average household income in urban India has grown at a CAGR of $% aver the last decade. Not only is this, but the age profile ef the Indians spenders also undergoing a sea of changes. NCAER has identified five categories of households on the basis of income which are summusised in uble 1 below ‘Table 1 jassification af households on the basis of income 1994-95 | 1999.20 2006-07 Number af household (in millions) Very rich | 3 6 66 74 32 1s 24 a ‘Table 1 reveals the Paradigm shift in Indian households over the last decade. The number of effective consumers is expected to exceed 600 million by 2010, This Big Bang in consumerism in India is being sen as a driving force in the emergence of various new businesses, which aim at riding the high consumer tide. Availability of easy financing schemes is another aspect af the story: owning a house, for buying a caf, or going abroad on a pleasure trip is no more a distant ddreain to the average Indian Consumer! With the consumer's composition gradually getting skewed towards young, there is u greater tendency towards increased spending on consumption, A very interesting piece of information is that the average Indian household has increased spending on movies and theatres from 1 to 4.6 Yo of its disposable income. This amazing spurt in spending of entertainment has affected the quality antd delivery of films as an industry. The single screen theatres with poor maintenance and inadequate infrastructure are gradually paving way for Hi-Tech multipleses with 3 to as many as 11 sereens, digitalised . surround audio systems. The Industry is undergoing a swing, driven by consume o/7 ‘Reports indicisle that multiplexes account for 0.6% of the total cinermmis, 2 % of total screens and have a total capacity of more than 2 lakh seats. Average gross collection per Multiplex ix around rupees §:72 crore fetching: about 29 to 3 is of the revenue fir the film industry India’s multiplex: bandwagon has spread its tentacles to the metros to redefine entertainment in and C class towns. While the first phase of the growth af multiplexes Was in metros, now this growth is spreading to Tier 2 and 3 cities like Lucknow, Indore, Nashik, Aurangabad and p multiplex players like PVR, Adlabs films, INOX leisure, Fun Cinemas and (Cinemas India are venturing to small towns across the country and redefining Entertainment to: Kanpur the vast Indian masses, The multiplex business hus rightly tpped the growth of consumerism in India as it has understoad the pulse of Indian consumer's preference towards superior ambience, comfortable seating, air conditioning and good quulity snacks even at the cost of paying a higher price. The average price of ticket in a conventional theatre is Rs. 15 -35, while a multiplex charge on an average price of 75- 380 and consumer is willing to dish out this extra amount to enjoy the ™eS a ee ee a ee way for Hi-Tech multiplexes with 3 to as many as L1 sereens, digitaised films and Dolby surround audko systems. The Industry ts undergoing a swing, driven by consumer behaviour, Reports incicate that multiplexes account for 0.6 % of the total cinemas, 23 % of total sereens and have a total eapacity of more than 2 lah seats. Average gress collection per Multiple is around rupees 5.72 crore fetching about 241 10 35% of the revenue far the film industry India’s multiplex bandwagon has spread its tentacles to the metus to redefine entertainment in sand C class towns, While the first phase of the growth of multipleses was in metres, mow this growth is spreading to Tier 2 and 3 cities like Lucknow, Indore, Nashik, Aurangabad and Kanpur Top multiplex players like PVR, Adlabs films, INOX leisure, Fun Cinemas and Cinemax India are venturing to small towns crass the country and redefining Entertainment to the vast Indian masses, ‘The multiplex business fas rightly tapped the growth of consumerism an India as it has understood the pulse of Indian consumer's preference towards superior ambience, comfartable seating, ait conditioning and good quality snacks even at the enst of paying & higher price. The average price of ticket in a conventional theatre is Rs. 15-35, while a rmultiplex charge on an sverige price of 75- 350 and consumer is willing to dish out this extra amount {0 enjoy the * complete” movie experience which mast of the traditional theatre could not render anc others facing the fste of news extinction. I thus peamises to take the moviegoers experience to a whale new level and give a new dimension to watching movies at theatres 1 Examine the change an trend in the movie watching behavior of customers in India through information given in ease List down the concepts leant about consumer behavior from the given case. (5 Marks} (CO3 / RT L4) I Table 1 given an the case presents a category of different customers belonging to different income levels. Change in average incorne of Indian consumers in the last 10 years has also been the reason for lifestyle change of middle-income customers: Analyze the information given in case and infer which group accerding to you would have demand for multiplexes? (§ Marks) (CO3/ RET La) TL Examine the given case and analyee the information given hased on application of law of divninishing marginal utility on movie watching behavior of viewers in India. ($ Matis) (C03 / RET LA) IV. Deaw inferences om the basis of application of law of diminishing marginal utility in the given case and give arguments in support of your answer (5 Marks} (CO3/ RBT 14}1%. 220 @ ome < [Template] POM- Mi... [Q CHRIST (Deemed to be University), Bengaluru — S60 029 School of Business and Management MID TRIMESTER EXAMINATION - August 2020 (FIRST TRIMESTER) PROGRAMME NAME: MBA, MAX. MARKS COURSE NAME: Principles of Management (POM) TIME: 2 hours COURSE CODE: MBA 134 INSTRUCTIONS This is um opes-book exam. Moke sure your mobile phone ts wweiched off und mot used during the exam, Malpractices will be viewed very seriously Keep youranswer beset and tothe pon Answers need tu be submitted using the Gougle doc provided in the specified template. Course Outcomes: At the cnt of the cours, the sindcats will able te (COL: Identify the evolution of Management Theory to evaluate how they have developed over time. CO: Examine the concepts of Flaming, Stateyy and Folicy premises for effective and efficient business decision making, COS; Explain bow Team allocation, Cooedivation and supervision directs towards successful eqganization CO: Determine methods of Employee Recruitment, Training, Compensation and theic impact on employee motivation, (COS: Huild the ability for Directing und Leading to farmulate best eonsrot methods Revised Bioumn’s Tuxonamy (BT) Levels L1 - Remembering. L2 - Understanding. 3 - Applying, L4~ Analyzing. 5 - Evaluating SECTION ~A ‘Attempt all questions (3.x 1 =30) marks) (Question 1: In the last four months, our country fixs experienced a serics of LOCK DOWNS and nuny companies have gone under drstic change Managernent activities and functions have been affected in organizations across the world. Many organizations changed their style of operations and many have started new operstions The big question pondering the management thinkers is whether these theories have become ouldated. Make usc ef the above sttuation to identify the challenges 4 manager will fice. In this dynamic and fast changing. environment, which management approach and theory will help the manager in analyzing the changes in different aspects of business. Apply relevant management theory in the given scenario and pive your arguments. (C1 RET 13)Question 2: Eron Inzemational is a famous beand of electric ears i North Amerie, earspeting in the small car scument and have shown good profits im the last five years, This car company started ix joumey in 2011 and expanded its business in Europe and a few Latin American nations. The ear is known for its sustainable energy efficiency. The government in Asian nations 1s supporting solar energy, wind energy, and renewable energy projects. The Indian government hag also atounced eneffs 10 comganies starting their businecs in renewable enerny seetors, The Purchasing power in India is improving every year, and so as the consumers’ lifestyle, India has also moved up ten ranks in terms of sustuinability index. Exon Intermatioeal has aa prior experience in Asian countries. There are alrendy many companics like REWA, Mahindra, amd another existing Indian aulomobile giant planning for this segment. Ero lnternational bas hined you as a consultant; haw would you help this company plan its entry in the Indian market. Exuinine the current situation of Indias automobile market using different types of waalysis tools (SWOT, Porter's model ..) and devise a suitable strategy for Ero International. to penetrate the Indian market (CO2/ RET LA) Question 3; The hiesarchy of an organization is averrated In most scenarios, flat mmganization structures outperform traditional hicrarchical structures, The Government has granted permission tw Indian Railways to open its operation to private entities, This inititive would soquire poradigm shift in the organizational structure from the hierarchical ta a flat structure to solidify its existing business while peeparing foe funure growth Conspare this with the help of pre-and post-shange in organizational structure and explain reasons for the proposed changes and its impact on Indian Railways in the long run. (CO3 / RAT LS)SECTION=8 (Case Study (20 marks) ‘Asan, AZN, and Meus ‘Axon, AZX, and Meus are the pharmaceutical drug manufucturing companies popular for their drugs, While the company Axon and AZX are more significa in size, Meus is comparatively smaller but growing fast All three companies spend equally on pharmaceutical -drug discovery research. However, they differ in their research perspective. ‘Axon -carefully examines the areas of drug research and focuses on one research area at a time. Importantly, it speods + considerable amount oa researching the ope selected area. The cornpany dows aot spend money outside their research area It hus the goal of achieving early market Jeadership ina mujor area of drug discovery and continues to enjoy the leadership for several years. It takes a risky decision to choose an area from pure research by universities that indicate real breakthroughs, 11 bas the strategy of recruiting the best twleats frac universities who have done breakthrough research, For instanee, When the work of Vitamins got published, it immediately hired the Chemist who had done the breakthrough work in Vitamins, ancl also the biochemists, pharmacologists, and medical people who were part of the researc tearm Vitamin development process. Moreover, within s few years, they have becorne the largest supplier of vitamins in the workd market. It continued to slay in the developement and exploitation of vitamins for almost a decade. Once they tasted the success in the development and marketing of Vitamins, they began to focus fom the drug meant: for bactertal infections such as the drug that could cure the UTI. The sompany had enjoyed warld Leadership in this drug eategory as well. After « deesde of enjoying their dominaace in this field, they went aggressively on developing “tranquilizer, “a drug that reduces anvicty and stress, It goes steadily imo an area where there ts evidence of early results in theoretical researeh. However, it purposely neglected such fields as the development of antibioties and femlity control, In essence, the eoenpany achieves daeninance tn the market at & very early stage at high risk apd, ws a result, enjoys excellent rewards AZX has the bighest strength in terms of its research lab facilities, where it conducts a line of research in various fields of medicines, Stategically, it enters ima a field of researeh where essential theoretical sciemific work has been sutisiactorily done Out of 20 products that come foutt of the research lab, it caretistly:chonses 2-3 tht are superior Interestingly the company itself markets the products, Each of the company’s products is perosived as the leuder in the standard, ‘The company considers essential fictars before deciding ta licesse or sell the development ar convert it into a product of its own, The three strategic choices merit selection in terms of income generation, the decision would be lurgcty bused on such factors as the likelihood of the superiority of the drug and its ability to set the standard, its potential to penerste impact thoughout the field of heulth practice, and its sustuinability that would last for many years Meux does no research, but it anly develops. Ht does not show inierest it the products which ‘Axon, AZN find attractive. I fooks for small and important areas within medical and surgical practice It picks up areas where existing products are net doing: well and concentrates on arcas where simple muadiication can have a drastic effect an a doctor's performance, {t focuses un the field where there was a superior product but aa incentive for people w compete, One of its successful products was an enzyme that greally increases the efficiency of cataract nperutions ind enses the eye surgeon's jot The company had to work on increasing the shelf life of this product. The oiler product that has become standard in maternity eoedical eure was ay ointtaert that prevents infection on the umbilical coed of infants, However, another product was aot its discovery but brought out to replase the taxi solution used for washing. the new-born PoP prevent infection. The world market ss limited im each area where Meus entered near-monopoly positing, minimum competition, and ao pressure on price. 5/6 1 Bxumine the issues in the case and snulyze the company Axon using the slvpe HY tHe planning process. (8 Marks} (CO2/ RBT L4) T Assuming that Meus and AZX would merge soon, Distinguish the difference between competitiveness of companies before and after the merger with the help of TOWS analysis. (6 Matks) (CO2/RBT L4) HL Comparing the different research areas, euch of these pharmaceutical companies operates, infer suitable plan of action. (6 Marks} (CO2 / RBT L4) eee eee< ac 235 @ om E [Template] DAM- Mi... [Q ‘CHRIST (Deemed to be University), Bengaluru — 560 029 School of Business and Management MID TRIMESTER EXAMINATION - August 2020 (FIRST TRIMESTER) PROGRAMME NAME: MBA. MAX. MARKS: 50 COURSE NAME; Data Analysis for Managers (DAM) TIME: 2 hours COURSE CODE: MBA 135 INSTRUCTIONS ‘This ts an open-book exam. Make sure your mobile phone is switched off and not used during the exam. Malpractices will be viewed very seriously. Keep your answers brief and to-the-poit, Answers need to be submitted using the Google Sheet provided in the Classroam, Course Outcomes: Atthe end of the course, the students wall able to COL: To develop the knowledge of visualization, CO2: To apply probability distribution to business data COS: To Examine sampling techniques in the context of decision making COS: To Analyse statistical data to support fact-based decision making, COS: To Determine models for analysing relationship between the variables. Revised loom's Taxonomy (RET) Levels ‘LJ - Remembering, L2- Understanding, 3 - Applying, 4 - Analyzing. LS - Evaluating, SECTION —A Attempt all questions (3 x 10= 30 marks) Question 1: An online food delivery service has prepared 20 portions of seafood, 6 af which had been left out too long and spoiled. If 7 customers order the senfuod online, make use of this information and compute the probability that: A. Exactly two customers will receive spoiled food? B. None of the customers will receive spoiled food? C. Not more than two customers will have received spoiled food? D. At least 5 customers will receive unspoiled food? Interpret each of the above. (CO2/ RBT L3) Question 2: The average number of road accidents on a highway during a week is 6. Make use of this information and Compute the probability that in a certain week number of accidents will be: A. Not more than 3 B. Between 2 and 4 C. Compute the probability of exactly 2 accidents in 2 days D. Compute the probability of 3 accidents in 5 days, Interpret each of the above. (CO2 / RBT L3) Answer one of the below two questions (3A or 3B) Question 3: A marketer conducted a survey to know how boys and girls feel about their! 2 decision, ‘The survey included 2650 respondents of the age 25 years and above. The se respondents are earning ineome above Rs, 40,000 per month. The responses, about who is. better decision maker, are given in the following table: