SWOT analysis of green economy in India

Strengths:

 Broadly popular concept at an international level.

 It utilizes local/regional practices and knowledge
 It has environmentally and economically positive impact.
 Promotes shareholders engagement and empowerment of local communities
 Cross-cutting approach thus promoting cross sectorial integration

Weakness:

 No global definition of Green Economy

 Unknown damages to conventional business models
 Lack of full understanding of the financial gains of transitioning to a green economy.
 Situational concept and characteristics vary according to the area under consideration.

Opportunities:

 Address climate change and sustainability issues.

 Creates qualified, stable and fair jobs.
 Reduces poverty in the nation and also promotes equitable distribution of wealth and
social equity
 Increases societal resilience to internal and external shocks.
 Contributes to energy independency as well as water and food security

Threats:

 Lack of public and private funding

 Difficult to change in consumption and production patterns and life styles of the
people.
 Difficult to change the mindset of the people who feel that their mindset may be
compromised or threatened