Shalaka Phatak

Roll no.: 170

Div: C

Q1) You have received a business research report done by a consultant for your firm, a life insurance
company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to
comment on its quality. What will you look for?

ANS: The things I would look for in a business research report would be the following:

 Firstly, the problem definition, why the study being conducted and what is the need or
purpose of the study should be clear in the report.
 Whether the objective of the research is clear or not.
 Proper and thorough research statement or hypothesis is conducted or not.
 Whether assigned consultant has included the proper literature review by reading through
numerous research articles, journals and papers.
 To check whether what type pf research method is used by the consultant and is it suitable
to the problem statement or not.
 To check whether the consultant has included the locational details of the research,
sampling design in the research design.
 Whether the consultant has applied proper scale in the questionnaire design.
 Lastly, to check whether the conclusion includes the solution and whether it can be
implemented or not.