Basic Statistical Tool:

Regression:

Sales Std.
Price Statistic Error
Assessed Value 230.00 Mean 197.900 27.500
0 0
0
95% Confidence Lower -
Interval for Mean Bound 151.52
0
Upper 6
Bound 547.32
5% Trimmed Mean . 0
6

Median 197.900
0
Variance 1512.50
Std. Deviation 0
38.8908
7
Minimum 170.40
Maximum 225.40
Range 55.00
 Interquartile Range .
Skewness . .
Kurtosis . .

ANOVAb
Sum of
Model Squares df Mean Square F Sig.
1 Regression 49743.834 1 49743.834 137.853 .000a
Residual 10103.692 28 360.846
Total 59847.527 29
Correlation:

Correlations

OM MM FM HRM IM AOR BRM

Pearson Correlation 1 -.377 -.022 -.198 .406 -.032 .272

OM Sig. (2-tailed) .183 .940 .498 .150 .913 .347

N 14 14 14 14 14 14 14
Pearson Correlation -.377 1 .238 -.257 -.439 .500 .157

MM Sig. (2-tailed) .183 .412 .375 .116 .069 .593

N 14 14 14 14 14 14 14

Pearson Correlation -.022 .238 1 .280 -.545* -.294 -.498

FM Sig. (2-tailed) .940 .412 .333 .044 .308 .070

N 14 14 14 14 14 14 14
Pearson Correlation -.198 -.257 .280 1 -.066 -.371 -.224

HRM Sig. (2-tailed) .498 .375 .333 .823 .191 .441

N 14 14 14 14 14 14 14

Pearson Correlation .406 -.439 -.545* -.066 1 -.143 .429

IM Sig. (2-tailed) .150 .116 .044 .823 .625 .125

N 14 14 14 14 14 14 14
Pearson Correlation -.032 .500 -.294 -.371 -.143 1 .332

AOR Sig. (2-tailed) .913 .069 .308 .191 .625 .247

N 14 14 14 14 14 14 14

Pearson Correlation .272 .157 -.498 -.224 .429 .332 1

BRM Sig. (2-tailed) .347 .593 .070 .441 .125 .247

N 14 14 14 14 14 14 14

Chi-Square Test – 1:
 Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 40.604a 15 .000
Likelihood Ratio 39.723 15 .000
200
N of Valid Cases

a. 9 cells (37.5%) have expected count less than 5. The minimum

expected count is 1.35.

Chi-Square Test- 2:

Region
North North
East West
Purchase Decision Purchase the brand Count 2 3
Expected Count 2.4 2.4
Do not purchase the Count 3 2
brand Expected Count 2.6 2.6
Total Count 5 5
 Region
North North
East West
Purchase Decision Purchase the brand Count 2 3
Expected Count 2.4 2.4
Do not purchase the Count 3 2
brand Expected Count 2.6 2.6
Total Count 5 5
Expected Count 5.0 5.0

Region
South South
East West Total
Purchase Decision Purchase the brand Count 2 3 10
Expected Count 2.4 2.9 10.0
Do not purchase the Count 3 3 11
brand Expected Count 2.6 3.1 11.0
Total Count 5 6 21
Expected Count 5.0 6.0 21.0

Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square .554a 3 .907

Likelihood Ratio .556 3 .906

Linear-by-Linear .011 1 .915

Association
N of Valid Cases 21