BUS489

SEC-32

REPORT
Internship
Submitted by:

Name ID

Khairun Sabrin 1610026630

Submitted To:
Faseeha Zabir
Lecturer, Department of Management
North South University

Date
28/12/2020

1
 Acknowledgement

First of all, I would like to thank Almighty Allah for granting me with constant
patience and strength to complete this internship report on time. It gives me immense
pleasure to thank a number of individuals for their cordial support & encouragement
which helps me to prepare this report. A special thanks goes to my course instructor
Faseeha Zabir mam whose immense support, guidance and feedback helps me to
achieve the objective of the report and prepare the report accurately.

Furthermore, I would like to show my gratitude to my supervisor of A. T. Haque

Limited Md. Samiul Akand sir, senior HR executive of A. T. Haque Limited. He
believed in my capabilities and helps me in every possible way by providing various
information and knowledge regarding to the company which fulfill and enrich my
internship report. On the other hand, I would like to thank Md. Khorshed Alam sir,
Assistant manager & Md. Mokammel sir, senior executive of A. T. Haque Limited
who thought me to be responsible enough to carry out important projects like
Preparing the leave application file, mobile number information file, employee’s car
insurance information file, etc. Their guidance helps me to learn office etiquettes.

I also appreciate the environment of “A. T. Haque Limited” and the cooperation of the
employees which helped me during my work tenure and made my experience a
memorable one. Finally, I like to thank my parents, faculties and friends whose
support and teachings have brought me to this position.

2
 Executive Summary

A.T. Haque Limited also known as Haque group is one of the oldest & largest biscuit
& battery Manufacturer Company in Bangladesh. It is also renowned for its product
line & quality. They continuously try to expand their product line according to market
& customer demand. This report reflects the work experience, knowledge I have gain
while working as an HR intern in A. T. Haque Limited. In this report I have discuss
about the overall review about the company, The work I have done during the
internship journey, what skill I have learned by doing this internship, what are the
problems I have faced, what are the lacking in the company & their policy system,
what should be the suggestions according to my research & experience they must take
to improve their policies. I have discussed about the SWOT analysis of the company
which represents the scenario of the whole company.

3
 Introduction of A. T. Haque Limited:

A. T. Haque is one of the largest and oldest biscuit, chips, and confectionary, soap
and battery manufacturers in Bangladesh since 1947. Started its business as a
distributor of famous British biscuit giant Huntley & Palmers and battery giant Union
Carbide. Haque has now 600+ widespread distribution network all over the country. It
is basically a FMCG company. FMCG means fast moving consumer goods.

FMCG Industry Review of Bangladesh: Consumer goods refer to the final goods and
services that are consumed by the households and not used in the production process
of other goods & services. Consumption of these goods and services is defined as the
Private Consumption or Household Consumption. On the other hand, Fast Moving
Consumer Goods (FMCG) are products that are sold rapidly and at comparatively
lower cost. Examples of such FMCGs are packaged foods, beverages, toiletries, over
the counter drugs and similar consumables. Usually, FMCGs have a short shelf life.
Some FMCGs are highly perishable such as meat, fruits, vegetables, dairy products
and baked goods. Others products like toiletries, packaged foods, soft drinks,
housework products have high turnover rates. Revenue margin from the FMCGs is
comparatively small, these products are generally sold in bulk quantities to make
considerable aggregate earnings. The business of FMCGs is considered as the most
definitive instance of low margin and high-volume business.

Major Classifications of FMCG Industry in Bangladesh in Bangladesh: The FMCG

industry can be classified in three major categories- Foods and Beverage, Personal
Care and Household Care Industries. Foods and Beverage Industry includes all food
products such as milk & dairy products, biscuits and bakery products, frozen foods,
ice cream, tea, coffee, baby foods, soft drinks, tobacco and others. On the other hand,
Personal Care industry includes the products which are used for personal care like
perfume, cosmetics, toiletries products and other related products. Household
products include the products which are useful to maintain the house like cleaning and
decorating. It includes room scents or sprays, detergent powder, liquid detergent, soap
noodles and related products.

4
 Company Overview:

a) Brief History: A 1947 company, A.T. Haque Limited is the most trusted and
highly admired biscuits, chips, confectionery, soap, and battery manufacturer
in Bangladesh.

Visionary Barrister Tamizul Haque established its first factory at Tejgaon in January
1957. World known HAAS-HECRONA, NISSHIN RYOKI and BAKER PERKINS
are the three modern machinery to produce Mr. Cookie, Cream Crackers, Bourbon,
and Digestive Biscuits in this factory.

In January 1965, the carbide factory “Haque Carbide” was established at Tongi.
“Haque Battery 786” is one of the renowned brands back then from Haque carbide.
Soap plant was started in July, 1988 in Tongi and Haque is the contract-manufacturer
of renowned Branded Soap, such as Dettol, Savlon, Cute, Meril, Neem, Cinthol &
Santoor. The dry cell factory is in operation since September, 1994 at Tongi, Dhaka.

Haque has got ‘V- 60’ plant from the globally reputed and Giant biscuit-machine
manufacturer ‘HAAS’ to produce oven fresh cookies like Kheer Malai, Sor Malai,
Super Bite and Romancio Cookies in 2016.

To respond to the Huge Market Demand, Haque went for two-folded Capacity
Expansion with purchasing another Machine ‘GF-2’ from HAAS.

A. T. Haque Ltd. is producing world renowned paint company Berger paints

Bangladesh Limited’s cement paint Durocem, Robbialac Wall Putty, Breathe Easy
Wall Putty, Mr. Expert Latex Plus, Illusions and Power Bond DDL since 2011.
Late Barrister Tamizul Haque was the founder Chairman of A. T. Haque Ltd. Josna
Adam Haque is the Chairman of A. T. Haque Ltd. Now the growth-vision of overall
business is persuaded by the inspiration and strategic direction of Adam Tamizi
Haque, the Managing Director of A.T. Haque Ltd.

5
Haque is the symbol of faith and trust to the consumers of Bangladesh backed by the
strength of quality-products and consumer-orientation. Haque values the contribution
of its people and always patronize their development.

Concerns :
– Haque Food Industries Ltd.
– Haque Ltd.
– Haque Carbide Ltd.
– Haque Dry cell Ltd.
– Junu Beach Resort Ltd.
– Haque Recreational Products Ltd.
– Haque Imperial Properties Ltd.
– World Travelers.

Mission
To improve the quality of life of families in our selected markets by providing affordably
made world class products.

Vision
Our vision is to serve our consumers with high variety of products at an affordable price and
on time delivery while maintaining strategic partnership with the suppliers and becoming
employer of choice.
Values:
• Integrity
Building trust with consumers, communities and suppliers by fulfilling promises of
quality and quantity, complying with regulations and laws, and honoring rules of engagement.
• Personal Ownership
Taking personal responsibility for the outcome by anticipating needs, being resourceful and
following through until the goal is accomplished.
• Teamwork
Working across organizational and cultural boundaries to achieve extraordinary
performance and deliver to consumers.
• Excellence
Building a culture based on excellence in thought and in execution to better serve consumers

6
 b) Business Size: Haque group do not have any Market share and stocks.
c) Product Line:

Specialties:
Halal Products (Biscuits, Wafer & Chips – certified by Islamic Foundation,
Bangladesh) | Special Diet products | Confectionery & Snack Products | Private Label
| Biscuits | Dry Goods | Ethnic Food | Health/Wellness Products | Exports Worldwide

Biscuit & Cookies

Mr. Cookie, New Cream Crackers, Milk Marie, Mr. Milk & Tasty Milk, Mr. Energy,
Digestive & Digestive Chocolate Biscuit, Bourbon, Fata Futty, Choco Nutty, Zeera
Bite, HAQUE-G & Haque Milk Tikki, Glucose Biscuit, Mister Coconut, Double
Cream, Horliks, Gem, Sooper Creamy, Lemon Chocolate Biscuit, Choco Nutty Pie,
Salty Star, Super Bite, Romancio, Kheer Malai, Sor Malai, Checkers, La’ Butter and
Haque Toast

Chips & Confectionary

Chips & Crackers – Potato Crackers, Wasabi & Cheese Potato Crackers, Tarzan &
Jane Chips, Giant Jumbo Bar, Pingo Potato Chips, Pillow Chocolate Chips,

7
Krackomon Chips, Pop Chips.
Wafer – Ding Dong, Crunch Chocolate Coated Wafer, Mr. Wafer, Nic Nac, Haque
Dairy Milk.
Snacks – Mukhorochok Jhal Chanacur, Mukhorochok Jomfa Chanacur, Mukhorochok
Jhal Motorvaja.
Powder Drinks – Orange Energy
Others – Miss Tetul, Haque Stick Noodles, Haque Lachchha.

Battery & Soap

Battery – Haque Battery
Soap – Rose Soap & Jasmine Soap, Man Soul, Silky Soap, Ocean Spray, Haque
Oud Soap.

d) Competitors: Olympic, Danish, Nabisco, Pran, Goldmark & Ifad are its main
competitors.

Companies Popular Brands

Olympic Nutty, Energy, Tip, Milk Marie, Queen

Marie, Malai Cream, Orange, Nutty Real
Peanut, Dry Cake Biscuit

Pran Special Toast, All Time Cookies, Dry

Cake Biscuit, Sweet Toast

Goldmark Orange Cream, Milk Cookies, Coconut

Cookies, Low Sugar Biscuit, Chocolate
Chips, Butter

8
Haque Digestive, Mr. Cookie, Ding Dong, Milk
Chocolate, Mr. Coconut, Mr. Milk

Organogram:

Top Management:

MD
Adam
Tamizi
Haque

ED
Quazi Touhiduzzaman

AGM, AGM, Field DGM National

AGM, AGM,
Head of Brand Force Sales
CFO Head of GM AGM, Cost & Supply Costinhg &
Department Service & Manager, M
Department Regulatory Probir Budget Chain Audit
, HR HASSAN MR. Developm BB
SHAHID , ICT Affairs Roy Md. ent Ananda Md. Abdul
MOSFAQUR Rakibul
Md. Tahmid SARWAR Sahidul Abdul Majid Chowdh Mosha Kumar Shil Gaffar N
RAHAMAN Md. islam
Islam Islam ury hid Ali Aminul
Islam

9
 Finance & Accounts

CFO
HASSAN SHAHID
SARWAR

DGM
Rezaul Karim

Manager Executive SR.EXECUTIVE

Officer
MR. SHAMIM MR. JEWEL MR.REZWAN
MR.UJJAL BASAK
UDDIN RANA AHMED PRINCE

10
 HR & Admin:

Head Of Department
Md. Tahmid Islam

Ass.Manager Sr.Executive Front Desk

Sr. Executive Office
Mr. Khorshed Mr. Executive
Samiul Akand Assistant
Alam Mokammel Asia Akter

Marketing & Brand:

AGM
Probir Roy
Chowdhury

Executive
Ass. Manager MR.ABHISHEK BIKASH Executive, Brand
Nafia Nowshin DATTA Md. Nashid

11
 Sales

Executive Director
Quazi Touhiduzzaman

AGM, Field Force Service & National Sales Manager, National Sales
Development Ass.Manager
BB Manager, CC Corporate Sales
Md. Aminul Islam Rakibul islam Naim Islam Faruk Ahmed

Sr. SM
Manager Sr. Executive Executive SM
Md.Abdul MD.ZIAUR
Momin RAHMAN Zillur
Rahman
DSM
DSM

AM
AM

TSO
TSO

Commercial & supply Chain Management

DGM
Ehsan Al Baqui

AGM Officer Officer Officer Jr. Officer

Sr. Executive
Ananda Kumar MD.MIJANUR MD.MUKTADIR MR.TAFHIMUL MR.DIP RAZ
Md.Rayhan
Shil RAHMAN BELLAH ISLAM FAHIM CHAKMA

12
 Costing & Audit:

DGM
Md. Abdul Gaffar

AGM Officer
Officer Officer Officer
Md. Moshahid Md.Mijanur
Md. Mahathy Md. jahangir Md. Aklas
Ali Rahman

ICT & MIS:

Sr. Manager
Sahidul Islam

Sr. Executive Executive Officer Jr. officer Jr. officer

Sr. Executive Executive
SYED MD. Sr. Executive Md. Abdul Md. Shofi Mr.
Md. Mr. Atikur
FARHAD Mr. Siben Sarker Latif Alam Rahman Muhaiminul
Nuruzzaman surujjaman Islam
HOSSAIN

13
 Business Development & logistic

GM
Mosfaqur
Rahaman

Sr. Manager
AGM Ass. Manager Sr. executive Executive
Mr. Monjurul
Mr. A S M Kamrul Ahsan Mr. Azizur Md. Mahmudun Md. Golam
Hasan (Hero) Rahman Executive Executive Murtoja Yousuf
Nobi
Mr. Mizan Md. Abu Sayem

Sr. Executive
Md. Zahirul Islam

e) Summary of all the Departments:

Department Number of Members

HR & Admin 8

Sales 2000

Brand Marketing 3

Field Force Service & 3

Development

Finance 9

Audit 7

Supply Chain Management 5

Customer Service Development 2

ICT & MIS 10

Business Development 3

Marketing Monitoring Team 41

14
15
 Plan of my internship program
As I mention earlier A. T. Haque Limited was established in 1947. Its main corporate
office was situated in Eskaton, Bangla motor back then. They shifted their corporate
head office in Tejgaon Industrial area in 2011.They have 2 production factories in
Tejgaon and Tongi. As I worked as a HR intern in the company so my office was in
their main corporate office in Tejgaon. I worked in HR department where there were
3 HR supervisors who guided me with proper instructions. In their HR department
there are 2 senior executives, one assistant manager, & one HR manager.
I started my internship from 08-11-2020 to 10-1-2020.
I took training mainly from HR department but beside I also did some work from
sales department.

Training Program
Working at A. T. Haque Limited was a great opportunity to experience & gather
knowledge about the corporate world, and utilize my theoretical knowledge gained
from the courses in the corporate field. It also helps me in many different ways like
learning work place etiquette, maintaining relation with colleagues, handling
compliance issues etc. I have performed many duties & works during my internship
journey. The main responsibilities I have performed during my internship are given
below:
 I was assigned to prepare, enlist & update the insurance information of all
their vehicles which they use for their business purpose & also provide to their
permanent employees on the basis of installments. I have enlisted the
information of around 200 files of their vehicle insurance in excel sheet and
also kept update them constantly on weekly basis.
 On the other hand. I was assigned by one of their important projects that was
got a chance to help my supervisors to updating their HR software which is
“Kormee” software & learned a lot of HR software base things.
 I was assigned to prepare a major project that is updating their whole
Organogram. I prepared their whole organogram & update it in a new version.

16
  Handling leave management of staff & permanent worker of the factory &
corporate office, posting them in excel sheet for leave calculation and kept the
leave form in the employees personal file.
 I also did some works from sales department; I posted the newly join territory
sales officer’s information from their cv in excel to record their information in
weekly basis.
 I was also assigned to enlist the employee’s mobile number information
according to their designation in excel & to check their accuracy.
 Printing the tour programs of sales department was also one of my work from
sales department.
 I was also assigned to short listed the candidates for interview according to
given criteria.
 I have enlisted the visiting card information of the employees of the company
in excel for preparing the visiting card.
 One of the major projects that I was assigned to was helping to update their
compensation & benefit policy. The prepared compensation and benefit policy
that I was assisting to my supervisors is given below:
1. Compensation and Benefits:
Compensation is what an employee receives in exchange for his/ her physical and
mental works and contribution to the company. Compensation does not represent
only salary but a wide range of benefits and services are part of the total
compensation package. Haque Group wishes to pay competitive salaries to attract,
retain and motivate competent and skilled employees at all levels of the company.
1.1. Salary
Haque Group employee salary is based on Gross salary, it is paid monthly in
the segments of –
Basic Salary 60%
House Rent 16%
Conveyance 13%
Medical 11%
Haque Group developed grade and salary matrix for executives & above and
non-executives & worker level. Each grade has salary ranges segmented in 10

17
 steps and the fixation of gross salary during appointment or annual appraisal
completely depends on employee’s experience, achievements and
performance. The salary structures are kept strictly confidential and not shared
with employees or outside expect authorized officials.
For a complete month, one-month basic salary applies but for fractional
period, pro-rata basic is calculated by using the following formula:

Annual Gross Salary X Number of Day

------------------------------------------
365

1.2. Cost of Living Adjustment (COLA)

Cost of Living Adjustment (COLA) is intended to keep the value of
employees’ salaries roughly in terms of their ability to purchase goods and
services.
Each year on July the permanent employee’s gross salary will be adjusted to
account for the inflation. The cost of living adjustment (COLA) mechanism
will be based on estimated inflation in the local economy and management
review of financial impact and available resources.
Data from the Bangladesh Bank on taka inflation and competitors’ inflation
adjustment percentage will be taken into consideration for calculating COLA
for Haque Group.
COLA calculated to exceed 10% require the approval from DMD & MD.

1.3. Increment
Increments are given to the deserving employees with a view to recognizing
their outstanding services rendered to the company based on their yearly
performance. During the annual performance appraisal, increment decision is
taken based on employee’s performance. Management discretion is vital
regarding approval of increment.

1.4. Festival Bonus

18
 Permanent employees are entitled for receiving two festival bonuses for each
year. One bonus is equivalent to one month’s basic salary. Festival bonuses
are given one week prior to Eid–ul-Fitr and Eid–ul–azha. Employee must
complete a full month payroll cycle in order to become eligible for the festival
bonus.

1.5. Individual Performance Bonus

Consistent with pay-for-performance philosophy and guiding principles of the

company compensation programs, our individual performance bonus plan
offers the opportunity for additional rewards. This bonus is offered completely
based on individual performance appraisal of the year. Employees on
probation are not entitled for this bonus.

1.6. Company Performance Bonus

Haque Group offers special bonus as company performance bonus on the
overall business target achievement of the company to boost-up reinforce the
employees to be more productive to achieve company target and reach
company goal. Each bonus is equivalent to one month’s basic salary.
Employees on probation are not entitled for this bonus.

1.7. Employee Phone

Permanent employees will be provided corporate mobile connection (SIM
card) upon joining the company. The mobile phone policy will work according
to the schedule:

Job Level Grade Connection Ceiling for

facility total bill
per month

Director MG 17 & Local+NWD+IS 10,000

above D (international

19
 roaming)

CXO MG 16 Local+NWD+IS 5,000

D

Sr. GM/ GM/ MG 15/ Local+NWD+IS 3,000

DGM/ AGM 14/13/12 D

Sr. Mgr/ Mgr/ MG 11/ Local+NWD 2,500

Dy. Mgr/ Asst. 10/ 9/ 8
Mgr

Sr. Executive/ MG 7/ 6/ Local+NWD 1000

Executive/ 5
Officer

Non- SG 4 / 3 / Local 500

Management 2/1

1.8. Over Time

Company do not encourage extra hour duty, however company provides
overtime allowance to the non-management staff and worker for work
performed beyond the normal working hours. The overtime is optional.
However, in times of period employees shall perform overtime with the
consent of supervisor/ line manager. Prior permission of departmental head is
required for everyday overtime (Appendix – CB -). Employee should claim
OT using (Appendix – CB-). Management employees are not entitled to OT.
Non-management staff and worker are entitled for maximum 120 hrs OT per
month. OT hour may increase due to business need with prior approval of
HOD but may not exceed 150 hrs per month.
1.9. Leave policy
The general leave policies are stated below:
1.9.1. Casual Leave
 The permanent employees shall be entitled to casual leave with full
pay for ten (10) days in a year.

20
 Permission to be obtained from the respective
Section/Department/Unit Head as applicable before availing casual
leave.
 Only three (3) days casual leave will be allowed at a time.
 Casual leave taken without prior permission/ information will be
treated as leave without pay unless accepted by the respective
Department/Unit Head.
1.9.2. Sick Leave
• The permanent employees shall be entitled to sick leave with full
wages for a total period of Fourteen (14) days in a year. Sick leave not
availed during a year will not be carried forward.
• Information/notice of sick leave must be forwarded to the line
manager/ supervisor/ department head on same day of becoming sick.
• Any permanent employee who is on sick leave for more than 3 days
must provide Medical evidence/Certificate from a registered/company
physician to the satisfaction of the company on his or her return to
work.
1.9.3. Earned Leave
• Employees who have completed a period of twelve (12) months'
continuous service shall be allowed during the subsequent period of
twelve months, leave for twenty (20) days with full salary. Provided
that a period of such leave shall be inclusive of any holiday which may
occur during such period.
• The company encourages the employees to take such leave for rest
and recreation and have time to spend with family.
• Schedule for Earned Leave to be prepared by respective
Section/Department/Unit Head in January each year. Any employee
seeking Earned Leave should apply to the respective Department Head
in the prescribed leave form Annexure- LP-1.
• Earned leave may be rescheduled due to exigencies of work by
respective Department Head within six (6) months in writing. Such
leaves if cannot be rescheduled within the year may be en-cashed or

21
 carried over (maximum 40 days) to next year subject to the approval of
CHRO & MD.
1.9.4. Maternity Leave
• A permanent female employee who has completed a minimum of six
(6) months service shall be eligible to enjoy total 16 weeks (8 weeks
before delivery & 8 weeks after delivery) maternity leave with pay.
• Maternity leave can be availed only twice during the service with the
company.
• In case of maternity leave the employee has to provide a doctor
certificate signed by a medical practitioner/ Dr. before availing
maternity leave & after the delivery.
• The leave form (Annexure- LP-1) must be filled by the employee.
1.9. 5. Leave without pay
The company may grant an employee, at its discretion, leave without
pay for important personal grounds, subject to operational
requirements, in force from time to time, provided the employee has
exhausted his earned leave. Department head will approve such leave
depending on the circumstances in consultation with CHRO

1.9. Long Service Award

As part of Haque Group benefit package, the company offer long service
award to encourage the employees to continue their service with the company
for long to contribute more with their experience to achieve company goal.
This is a motivational tool for the employees.
Under this policy employees who completes a long service of 10, 15, 20, 25
years with Haque Group, are entitled to be awarded with the form of Gold
Medal of different values as follows:
- 1 vohri gold medal after completion of 10 years service
- 1.5 vohri gold medal after completion of 15 years service
- 2 vohri gold medal after completion of 20 years service
- 2.5 vohri gold medal after completion of 25 years service

22
1.10. Group Life Insurance
Company will give coverage of life insurance under group life insurance. The
amount will be 36 months gross salary or as per the rule of the insurance
company. For accidental death, sum of insured will be double the normal
amount. Permanent Partial Disability (PPD) and Permanent Total Disability
(PTD) will also be covered under this policy.

1.11. Contributory Provident Fund

The permanent employees of the company are eligible to become member of
the provident fund. Employee contributes 10% of their basic salary to the
provident fund and the company makes equal contribution to the fund.
From the date of confirmation, employees can voluntarily become member of
the fund and an auto deduction will be made from the employee’s monthly
salary after his/her membership.
The employee will be eligible to receive full company contribution in the
provident fund after completion of 3 years of the membership of the fund.
A provident fund trustee, with separate rules, is formed for managing the
provident fund.

1.12. Gratuity
Gratuity is considered as long-term financial benefit for employee payable at
the time of leaving the company upon completion of at least 3 years of service.
A permanent employee who has been in continuous employment in the
company for at least 5 year, shall be entitled for 1 last drawn basic salary for
each complete year. In case of employee’s death in service of Haque Group,
payable gratuity will be paid to the heir or heirs or nominee of the employee,
as provided.
No gratuity shall be admissible to an employee who is dismissed or terminated
from service of the company for misconduct.

23
 Learning Experience:
Through the journey of my internship I have learned a lot of important lessons
& gained knowledge about different professional etiquettes. The experience
teaches me how to maintain professional relationship with colleagues. It
teaches me how the corporate world is & how to deal with it. I have learned
that how to handle the work pressure in different situation. My some of the
most important learning experiences are given below:
 By shortlisting the candidates for interview according to the
company’s criteria, I have learned that how to evaluate the CVs &
what important things should be included in a cv. It develops my
analytical skill & also help me to get a better career.
 I had to work in excel every single day & each & every work was
related to excel so, from enlisting the mobile number to enlisting the
insurance information of the vehicles & many more, the works helps
me to improve my computer proficiency, & I have to thank my
supervisors for teaching me & providing me knowledge.
 By preparing their whole organogram I have gained knowledge about
their different departments & also learned about the hierarchy system
of corporate world.
 Assisting my supervisors for developing the “Kormee” software I have
gained vast knowledge about HR software & developed my skill for a
HR software. It will help me for my better career in HR.
 Handling the leave form of the employees was also a great experience
for me. It helps me to gain experience & knowledge about the personal
file of individual employees, how a corporate personal file of an
employee looks & what are the important things included in a personal
file. As it is a very important task of a HR this experience was very
crucial for me.
 Enlisting the visiting card information seems also beneficial for me
because, by this I have gained knowledge about what are the procedure
to follow for preparing a visiting card & also what information should
be provided in a visiting card.

24
  Also, by working in the sales department I have learned many things
about the sales department & how it corporate. I have learned that how
the sales department corporate all around the country & also about the
hierarchy system of the sales department. As I done my minor in
marketing beside the HR major, it helps me to enrich my knowledge
about my minor subject & provide me an additional skill.
 The most challenging work was assisting my supervisors in developing
the “Kormee” software, while preparing the master data for the
software I was facing some difficulties because there were so many
data of individual employees for personal to professional each data was
enlisted t the master data. So, me & my supervisors face some
difficulties to gather so much information from different departments
& divide them in different specific sections.
 Most importantly while preparing the compensation & benefit policy
assisting my supervisors was a great experience for me because it helps
& teaches me about the HR policies of corporate world. I gather
knowledge & learn that how to build policies & how the HR
department provide benefits to the employees on the basis of different
position & situation of individual employees.
 We overcome the challenge into a success by patience & hard work
because we perform the work by dividing the work with each other &
also fixed them in a deadline. It seems very difficult for first few days
but after some days we overcome it by continuously working on it.
Overall, I can say that I observed & gained so many things & values from this
internship journey. It helps me to be punctual, a morning person, most
importantly a hardworking & patience person. It helps me to cope up with
deadlines & new challenges. Moreover, it helps me to be a good corporate
person & helps me for my future career.

SWOT Analysis:

25
Strengths:
Good production facility
Skilled manpower
Experience, large and good distribution line to the tail customers.
The Brand itself.
Ensure best quality, maintain hygiene (with medical certificate) issue
strictly on production floor.
Low & mid-price range of the products
Huge variation in product line.
Very responsive to market demand.
Has well organized sales team to fulfill their customer demand on
time.
Always monitors the competitors.
Weaknesses:
Lack of some common facilities for corporate employees like canteen.
Lack of latest technologies
Poor marketing and branding strategy.
They are announcing less budget than others again and again for
product branding, so that urban peoples are getting few knowledges
about its products.
Unable to establish any other product like Mr. Cookie.
Haque Battery was another famous product, but this product losing its
popularity day by day for lack of product development.

26
 On the other hand, because of lack of effective skilled machine
operator they are facing delay in production sometimes.
Lacks of Supply of raw materials are another barrier for fruitful
production.

Opportunities:

Already export its products in overseas

Growing demand of Mr. Cookie light, Shormalai & Lemon Puff
Haque battery was only Bangladeshi manufactured battery & was a market
leader in early 90s, now it is a great opportunity for comeback & to be a
market leader again.
If they improve their marketing & branding strategy & invest more on
marketing then many more products will grab the market as market leaders.
Threats:
High Competition
Imported ingredients for product manufacturing
Lack of R&D facilities.
The Haque battery will be disappear in future because of lack of proper
branding & product development.
Lack of star product in future because of poor marketing
Problem Identification & Solution:
Problems:
 The training effectiveness is not measured properly.
 There is no specific paternal leave for male employees.
 There is no specific canteen for the employees of the company, so the
employees have to eat their food on their working table which is very
uncomfortable for them.
 Lack of latest technology. For this the company faces some difficulties in
production in recent times.

27
 The policy of earned leave is not currently implemented in the company. So,
the employees feel demotivated as the other competitor company provide this
policy.
 There is no policy for provident fund.
 There is no implementation of gratuity fund as well, it is a great lacking of the
company as the employees feel demotivated, & it is one of the reasons for
resigning from the company.
 There are lacking in Maternity leave payment. The payment of this leave is not
provided properly by the company.
 The company does not provide overseas training to their employees, so that
the employees do not get proper knowledge as their competitor’s colleague
does. It is a great lacking of the company as their employees lack behind by
knowledge & cannot contribute properly.

 The salary of the field sales employees is not up to the mark.

 Sometimes the management provides the monthly salary late. They do not
maintain any date or, time range for providing their salaries.

 They do not have transportation system for their corporate employees. On the
other hand, their other competitor company has transportation for their
employees. This is strongly demotivating the employees as many employees
live far from their office.

I have made some prior research based on the employees for the solutions of
the problems of the company & based on the major problems I have made the
questions. I got the information & prepared the questionnaire by the questioner
method of research. I have done my research on 20 people in total from
different departments.

28
 Question no-01: Is the HR department is very active in this organization?

0
Strongly Agree Agree Disagree Strongly Disagree

Question no-02: Is the overall HR policy satisfactory?

29
 Strongly Agree; 2; 10%
Strongly Disagree; 7; Agree; 3; 15%
35%
Strongly Agree Agree Disagree

Strongly Disagree

Disagree; 8; 40%

Question no-03: Does the employees want transportation facility?

does not want

14%

Strongly want
Want
does not want
Strongly want
Want 55%
32%

30
Question no-04: Are the employees want a canteen at their office?

Chart Title

Does not Want

Want

Strongly Want

0 1 2 3 4 5 6 7 8 9 10

31
 Question no-05: Are the employees want their salary during the first week in

Strongly Disagree; 2

Disagree; 3
Strongly Agree; 8

Agree; 7

a month?

Recommendation/ Solutions:

It requires more experience & knowledge to give recommendation to such big

company like A. T. Haque Limited. Three months of internship is not enough to give
any recommendation. I would like to give my opinion based on my observation for
more improvements. First of all I would like to recommend from the research part:

• As per the research from question 1 my recommendation is as the maximum

number of employees is satisfied by the activity of the HR department of the company
so they should try to improve & update their activity for their employee’s satisfaction.

• From question number 2 we can clearly see that the HR policy of the company
is not satisfactory at all. There are many lacking in their policy as I mentioned earlier
in the problems section. I would suggest to change their policy & add earned leave &
gratuity for better employee satisfaction.

• From question number 3 we can see that as maximum number of companies

nowadays provide transportation facility. The employees of this company strongly
want transportation facility. So, I highly recommend that they should provide the
transportation facility as it is also a part of employee benefit system.

• As per question number 4 from the research we can see that the maximum
number of employees want canteen facility, as it is one of the common & basic

32
facility an employee must have.so, they should provide their employees a well-
organized canteen as a basic need. So, they can have & bought their food from there.

• According to question number 5 as 15 out of 20 employees want to have their

salary in the first week of a month so, the company should not provide the salary late
to their employees, & they should fixed a date range that the salaries should provide
on that particular time range.

• The company should change some major things in their benefit policy that
they should properly provide the maternity payment properly & also they should add
the paternity leave for the male employees.

So, these are the recommendation I can suggest from my experience, knowledge &
my research. If the company takes some action according to the suggestions, I think
the company would turn into one of the best companies to work in to an employee.

Conclusion

From the above discussions it can be conclude in such a way that as A. T. Haque
Limited is one of the oldest & largest biscuit & battery manufacturer company in
Bangladesh it has a good production strategy, Smart product line, innovative products
with quality. It also has a HR policy with the mixture of some lacking. As the HR
department continuously trying to improve their policy, they also have some lacking
in their policy but on the other hand they always trying to be aware about their
employee’s problem so, the employees can contribute their skill properly in the
company’s growth. The company always monitors its competitors & try to update
their product according to the market & customer demand.

Working on the company benefit policy was a great opportunity for me as it is the
main company policy. I have gained immense knowledge by working on this. If they
work on their lackings & improve their policies according to the recommendations,
they will turn into one of the best companies & corporate office an employee can
work.

33
References:

1. Biscuits and Confectioneries Industry of Bangladesh. (2019, July 7). Retrieved

October 21, 2019, from https://www.lightcastlebd.com/insights/2019/04/10/biscuits-
and-confectioneries-industry-of-bangladesh.

2. A.T. Haque Limited. (n.d.). Retrieved from https://www.athaque.com/.

3. Training and Development at Haque Group of Industries. (n.d.). Training and

Development at Haque Group of Industries. Retrieved from
http://dspace.bracu.ac.bd/xmlui/bitstream/handle/10361/6528/12104216_BBA.pdf?
sequence=1&isAllowed=y

34