BUSINESS PLAN

for

_________________________________________________________________

I. Rationale of the Project/Business Venture

A. Description of the Industry
My proposed business belongs to the ___________________industry. I observed that
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B. Opportunity statement
By observing the industry/community to which I will be operating, I have identified the
following opportunities to take advantage:
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____________________________________________________________________________
____________________________________________________________________________
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C. These opportunities are my reasons of engaging in the
________________________business.
II. The Company
A. The name of my business will be
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B. Vision
____________________________________________________________________________
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____________________________________________________________________________
C. Mission
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_________________________________________________________________________
D. Competitive Advantage
The competitive advantage of my business is
____________________________________________________________________________
____________________________________________________________________________
____________________________________________________________________________
III. Organizational Plan
My business will be a ____________________________business engaged in ________________
_______________________________________________________________________________

In order to operate legally, I need to register to the following agencies and secure the following
permits/licenses with the corresponding fees:

Name of Agency Permit/License Amount

LGU Mayor’s Permit

TOTAL

In order to have efficient and effective business operations, I will hire the following employees to
help me in my business:
Position Required Qualifications Responsibilities Salary/Month
 Number

The organizational chart below describes the relationship of people in my business:

Owner/Manager

Delivery Boy Cashier Refiller

IV. Marketing Plan

My target market comprise professional mothers;
Their characteristics are as follows:
they look for discounted products; affordable prices; they want to ask for free plants from
friends; they travel and bring home plants from places they visit
I will name my product/s
My positioning statement will be
The following are my products and their corresponding prices:

I will promote my products through the following with their corresponding cost:
Promotional Tool Cost
Tarpaulin
FB Page
Radio
Flyers
Transit advertising
Advertising specialties
Coupons

I will distribute my products through the following:

Physical store final consumers
Physical store reseller final consumer
Online store/platform final consumers
V. Operations and Development Plan
My business will be located at (address of your business)
My store/production area will look like this: (lay-out of your store/building)

My business will operate from 7:00 am to 7:00 pm Monday to Sunday.

I will need the following in the operation of my business:

Supplies and Materials (good for one month operation)

Description Quantity Unit Cost Total

Raw Materials (good for one month)

Description Quantity Unit Cost Total

Tools/Utensils
Description Quantity Unit Cost Total
 Equipment
Description Quantity Unit Cost Total

The production/operations process will be: (use flow chart to show the process)

To ensure the smooth operation of my business, I will develop policies along the following areas:

A. Human Resources
B. Marketing
C. Production
D. Financial

VI. Production Plan and Sales Forecast

My projected production for 1 year:

Product 1 year Production

Total production

My projected sales for 1 month (total production x selling price):

 Product Sales for 1 year

Total Sales

VII. Financial Plan

The Total Project Cost of my proposed business:

Pre-operating capital: (permits and licenses)

Working capital: (supplies, materials, raw materials) – consumables; salaries, utilities,
water gasoline
Fixed Capital: (equipment and other investments)
Project Cost: Total of pre, working and fixed
Contingency:
Total Project Cost: Sum of pre-operating capital, working capital, fixed capital and
contingency

Sources of Funds: personal savings; investors, lending institutions, from relatives

Plans of paying your financial obligations:

VIII. Socio-economic Plan (social responsibilities)

End