TITLE :- GROWTH AND SURVIVAL STRATEGIES

1. SUBJECT :- TURNAROUND MANAGEMENT

2. NAME :- ADITYA ANIL WARANKAR

3. ROLL NO :- 221103
 ---TOPICS---

 Introduction
 Growth strategies
 Survival strategies
 Advantages and disadvantage of growth
strategies
 Advantages and disadvantage of survival
 Growth
 Example of growth strategies
 Example of survival strategies
 Conclusion
 • Introduction

 Every business aims to grow and survive

in the long run. The growth of a business
is measured by its increase in revenue,
profits, market share, and customer
base. However, businesses face
numerous challenges such as
competition, economic downturns, and
changes in consumer behavior that can
threaten their survival. To address
these challenges, companies need to
have well-defined growth and survival
strategies in place.
 • Growth strategies
Market Penetration: This involves increasing sales of
existing products or services in an existing market.
Companies can achieve this by improving their marketing
and sales strategies, providing better customer service, and
lowering prices.
Market Development: This involves entering new markets
with existing products or services. Companies can achieve
this by conducting market research to identify new
opportunities, adapting their products or services to meet
the needs of the new market, and creating effective
marketing campaigns.
1. Product Development: This involves developing new
products or services for existing markets. Companies can
achieve this by conducting research and development to
create new products or services that meet the needs of
their existing customers or attract new ones.
 • Survival strategies
Cost Reduction: This involves reducing costs to improve
the bottom line. Companies can achieve this by cutting
back on non-essential expenses, renegotiating contracts
with suppliers, and outsourcing non-core functions.
Cash Management: This involves managing cash flow to
ensure that the company has enough money to pay its
bills. Companies can achieve this by delaying payments
to suppliers, negotiating better payment terms with
customers, and improving their collection processes.
1. Restructuring: This involves reorganizing the
business to improve efficiency and reduce costs.
Companies can achieve this by restructuring their
operations, consolidating business units, and
downsizing their workforce.
 • Advantages and disadvantage of
growth strategies
Market Penetration: Advantages include increased sales,
customer loyalty, and improved economies of scale.
Disadvantages include limited growth potential and
increased competition.
Market Development: Advantages include access to new
markets, increased revenue, and reduced dependence on
existing markets. Disadvantages include higher marketing
costs and risks associated with entering new markets.
1. Product Development: Advantages include increased
market share, improved brand image, and reduced
dependence on existing products. Disadvantages include
high R&D costs and risks associated with new product
development.
 • Advantages and disadvantage of
survival strategies
Cost Reduction: Advantages include
improved profitability, increased cash
flow, and better cost control.
Disadvantages include reduced quality,
lower employee morale, and risks
associated with cutting back on
essential expenses.
1. Cash Management: Advantages
include improved cash flow, reduced
risk of insolvency, and better
financial planning. Disadvantages
include delays in payments to
suppliers, lower supplier trust, and
risks associated with reduced
customer satisfaction.
 • Example of growth strategies

Apple: Diversification by entering new

markets such as wearables and smart home
devices.
Amazon: Market Development by expanding
into new geographies and offering new
services such as Amazon Prime and AWS.
Coca-Cola: Product Development by
introducing new flavors and product lines.
1. McDonald’s: Market Penetration by
improving marketing and sales
strategies, introducing new menu items,
and expanding into new markets.
 • Example of survival strategies

General Motors: Restructuring by downsizing its

workforce, closing unprofitable plants, and
reducing debt.
Starbucks: Cost Reduction by closing
underperforming stores and reducing expenses
related to real estate and equipment.
Ford: Cash Management by delaying payments to
suppliers and improving its collection processes.
1. IBM: Restructuring by divesting non-core
businesses and investing in new areas such as
cloud computing and artificial intelligence.
 • Conclusion
1. In conclusion, growth and survival
strategies are essential for any
business to succeed. By implementing
the right strategies, businesses can
achieve their goals and overcome
challenges. However, it is important to
carefully evaluate the advantages and
disadvantages of each strategy and
choose the one that best fits the
company’s needs and goals.
2. Companies need to have well-defined
growth and survival strategies in place
to achieve these goals. By implementing
the right strategies, businesses can
increase their revenue, profits, and
market share while also surviving
during tough times.