PRODUCT MARKETING CAMPAIGN TEMPLATE

PRIORIT START
ACTIVITY DESCRIPTION OWNER END DATE STATUS
Y DATE
PLANNING

Set launch goals High Complete

Align sales and marketing teams Medium In Progress

Conduct competitive research Low Overdue

Develop creative concept Not Started

Identify marketing channels On Hold

Create media plan

Identify required resources

Budget and financial projections

Develop fulfillment strategy

Define success metrics

Set up campaign calendar

Develop plan for testing

Pitch creative brief

Other

CREATIVE DEVELOPMENT

Message planning

Create marketing assets for targeted

channels

Develop content for each stage of buyer's

journey

Webinars and live tutorials

Other

PROMOTION PLAN

Nurturing email campaign

Social media testimonials

Sales outreach

Link building plan

Other

TESTING

Split testing

Results analysis

Plan refinement

Other

LAUNCH

Channel A

Channel B
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