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ASSESSMENT BRIEF

Subject Code and Title MGT605 Business Capstone Project

Assessment Assignment 2. Part A: Final Project Report

Individual/Group Individual

Length 3000 words

Subject Learning Outcomes SLO a. Develop and articulate a theoretical or practical


perspective on management issues through a substantial
applied project
SLO b. Demonstrate collaborative leadership and ownership in
the preparation of a significant original body of practical or
theoretical work
SLO c. Use specialist research skills to analyse a complex
management problem and then synthesise the research,
communicating it effectively to both specialist and lay
audiences
SLO d. Synthesise concepts from a broad range of previous
subjects studied (e.g. finance, marketing, operations),
simplifying into an holistic big picture

Submission By 11:55pm AEST/AEDT Friday of Week 10

Weighting 40%

Total Marks 40 marks

Context:
This subject allows the student to synthesise the knowledge and skills gained from all other
subjects studied up to that point. The main deliverable in the subject is a major project. In
this second assessment, the student will submit their final report.
Instructions:
This report is a succinct piece of your work. It augments your final presentation with the
main outcomes of your project and contributes to your ongoing practical or theoretical
excellence in your chosen field. The final report should be written in a professional business
report format which also adheres to academic writing conventions.

Structure of the report

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You are required to produce a business report which adheres to academic writing
conventions. The following format is suggested.

Cover page – provide a cover page with identification information including, your name, the
subject and code, the capstone project title, date, word count, etc.

Executive Summary – a 300-word overview of the entire proposal. Be careful not to use the
Executive Summary as an introduction only. An executive summary provides a succinct
summary of the content within the report. It presents information in such a way that
readers are able to understand the intention and key elements of the report without having
to read the entire document.

Table of Contents – remember to include page number. It is advisable to learn how to


automate the Table of Contents in whatever word-processing application you will use to
write your Assessment.

Context – introduction and background information including a description of the country,


the industry, the organisation (case unit) and the problem or opportunity. The introduction
sets the scene and provides context for the aim. It provides background to the issues being
addressed only.

Aim/purpose of project – the specific aim of the capstone project is to identify the problem
or opportunity and to summarise what your project intends to achieve. The aim/purpose
statement must be short and stated within one or two sentences at most.

Theoretical overview – this section discusses the concepts/theories/models/frameworks


that relate to your project. These concepts/theories/models/frameworks must be those that
you have applied in your capstone project.

Method – this section briefly explains how the project was conducted including data
collection and analysis. It is not expected that the method section be as detailed as it was in
the project proposal. Remember that primary data is not to be used in this capstone project
without prior approval from your facilitator.

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Analysis and Findings – this section should provide information regarding the analysis you
undertook and what the key findings were. It should also discuss the implications of the
findings.
It is essential that your analysis demonstrates understanding and application of relevant
concepts and tools from associated subjects. For example, a marketing related project is
expected to apply marketing concepts or theory.

Conclusion – the conclusion restates the aim then provides a brief and concise summary of
the discussion to demonstrate that the aim of the report has been achieved. No new
information is to be included in the conclusion.

Recommendations – this section represent the next steps derived from the report.
Recommendations are a set of specific actions that you suggest be done. The
recommendations must be supported and justified by the findings. It is important that
recommendations remain within the scope of the study. For example, if your project
focused on strategy, your recommendations cannot be about human resources
management.

References – this list of references must use the correct APA 7th Edition referencing system
and list in alphabetical order. It is recommended that you use reference management
software such as EndNote or Mendeley to make the job of referencing simple and
straightforward. Remember, every factual statement in your report will require academic
support (references).
The APA 7th Edition referencing guide can be located in the Academic Writing Guide at
http://library.think.edu.au/ld.php?content_id=1882254

Your final report must use and list a minimum of 12 references books & peer-reviewed
journal articles) to theoretical literature sources. You must make sure that all factual
statements are referenced. You may have up to 20 data source references (newspaper
article, trade publications, websites, company documents, government reports, online
databases, social media, etc.).
Unless it is a seminal author, use recent literature sources preferably less than 10 years old.
Appendices – if necessary, include appendices for additional information. This is where you
provide supporting material which is unsuitable for inclusion in the body of the report, but
still has some value to contribute to the report. Note that the reader has no obligation to
read the appendices. Therefore, do not place here any information needed to make your

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point. Ensure that the body of the report is able to make the point you want without
referring to the appendices. Appendices do not contribute to the word count of the report.

Diagrams, tables and figures – you may use diagrams, tables and figures in the body of your
report. However, keep in mind the academic writing rules for using them. While diagrams,
tables and figures do not contribute to the word count, they should not be used to extend
the word count. You should not use diagrams, tables and figures as a means of adding new
information or replacing narrative paragraphs, but as a way of concisely presenting and
summarising information. Information presented in diagrams, tables and figures still needs
to be referred to and commented on in the narrative paragraphs. Also remember to use
captions to identify your diagrams, tables and figures.
If the diagrams, tables and figures are not your own work, the sources need to be
acknowledged.

Suggested word count allocation 120 extra


Table 1: Suggested word count allocation

Section Percent of Word Count

Background/Introduction 15% 450


Aim/purpose statement 5% 90
Theoretical overview 10% 300
Method 10% 300
Analysis and Findings 40% 1200
Conclusion 5% 90
Recommendations 15% 450

Submission Instructions:
Use Assessment 2A link in Blackboard to submit your capstone project proposal. Give your
file a name of this format – Your name_Subject and code_Assessment number – before
submission.

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Learning Rubrics
Pass Credit Distinction High Distinction
Assessment Attributes Fail (Unacceptable)
(Functional) (Proficient) (Advanced) (Exceptional)
Knowledge and Limited understanding Knowledge or Thorough knowledge or Highly developed A sophisticated
understanding of required concepts understanding of the understanding of the understanding of the understanding of the
and knowledge field or discipline. field or discipline/s. field. field.
15 marks Supports personal
Key components of the Resembles a recall or opinion and information Discriminates between Systematically and
assignment are not summary of key ideas. substantiated by assertion of personal critically discriminates
addressed. evidence from the opinion and information between assertion of
Often research/course substantiated by robust personal opinion and
Lacks a clearly conflates/confuses materials. evidence from the information
articulated argument. assertion of personal research/course substantiated by robust
opinion with information Demonstrates a capacity materials and extended evidence from the
substantiated by to explain and apply reading. research/course
evidence from the relevant concepts. materials and extended
research/course Well demonstrated reading.
materials. capacity to explain and
apply relevant concepts. Mastery of concepts and
application to new
situations.

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Pass Credit Distinction High Distinction
Assessment Attributes Fail (Unacceptable)
(Functional) (Proficient) (Advanced) (Exceptional)
Analysis and application Limited synthesis and Demonstrated analysis Well-developed analysis Thoroughly developed Highly sophisticated and
with synthesis of new analysis. and synthesis of new and synthesis with and creative analysis and creative analysis,
knowledge knowledge with application of synthesis with synthesis of new with
Limited application. recommendations linked application of pretested existing knowledge.
15 marks application/recommend to analysis/synthesis. models and / or
ations based upon Shows the ability to independently Strong application by
analysis. interpret relevant Limited application of developed models and way of pretested models
information and appropriate theoretical justified and / or independently
No application of literature. models. recommendations linked developed models.
appropriate theoretical to analysis/synthesis Recommendations are
Little evidence of the Shows reasonable
models. coherence and flow of
clearly justified based on
application of appropriate Significant application of the analysis/synthesis.
theoretical models. thought.
Lacks coherence and appropriate theoretical
flow of thought. models. Strong application of
Lacks adequate coherence
and flow of thought.
appropriate theoretical
Shows adequate models..
coherence and flow of
thought. Shows exemplary
coherence and flow of
thought.

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Pass Credit Distinction High Distinction
Assessment Attributes Fail (Unacceptable)
(Functional) (Proficient) (Advanced) (Exceptional)
Use of academic and Poorly written with Is written according to Is well-written and Is very well-written and Expertly written and
discipline conventions errors in spelling, academic genre and has adheres to the academic adheres to the academic adheres to the academic
and sources of evidence grammar. accurate spelling, genre (e.g. with genre. genre.
grammar, sentence and introduction, conclusion
10 marks Demonstrates paragraph construction. or summary). Consistently Demonstrates expert
inconsistent use of good demonstrates expert use use of high-quality,
quality, credible and Demonstrates consistent Demonstrates consistent of many good quality, credible and relevant
relevant research and little use of credible use of some high quality, credible and relevant research sources to
sources to support and and relevant research credible and relevant research sources to support and develop ALL
develop ideas. sources to support and research sources to support and develop arguments and position
develop ideas, but these support and develop appropriate arguments statements. Shows
There are mistakes in are not always explicit or ideas. and statements. extensive evidence of
using the APA style. well developed. reading beyond the key
reading.

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