The Name We Remembered...

The Company We Forgot

Did you know?

Photocopy - one of the

biggest inventions in
human history, was the
result of a Chronic Pain
Mr. Chester Carlson
The founder of Xerography
suffered from crippling arthritis
while working in the Patent Office
of New York.

It was his pain that led him to find a

replacement for all his manual
duplication tasks.
After several rejections, Carlson's
Xerography was finally accepted by
Haloid Corporation, and the rest
is history!

The first Xerox machine - Xerox 914

became such a huge success that
Haloid eventually changed its name
to XEROX Corp - a word that we still
haven't got enough of!
Not just photocopies, their Palo Alto
Research Center is the hub of many other
head-turning inventions.

Graphical User interface- without which

our modern age applications are banal, is
a brainchild of PARC!
When Steve Jobs was shown GUI by the XEROX employees for
the first time, he was speechless.

"In 10 minutes, it was obvious to me that all

the computers in the world would work like
this someday."
Although Xerox encourages everyone to call it 'Photocopy', in order
to protect Trademark Genericide, It will always remain as one of the
best examples of product branding ever!
Let me know if you liked the content

Also share your thoughts in the comments!