All-in-One e-services for Travellers

We see that various marketplaces are catering to the different needs and demands of
travellers. Tripigator is one such mobile-app based platform, founded in the year 2014. The
platform aims to build a community of travellers and travel enthusiasts by offering them to create
travel itineraries and enable the users to plan holidays based on location, interests, duration, and
start dates. The application provides its users with a list of holidays that match their preferences.

Businesses such as ticketing platforms and hotel bookings have been in existence since the time
unknown. A traveller in search of any of the above-mentioned services will have a fair
knowledge about where to go for which service.

Trivago is a Dutch technology company specializing in internet services and products in hotels
and lodging via metasearch engine. This Netherlands based company developed a hotel search
engine, seeing an opportunity in the hotel search space.

Trivago’s primary source of revenue generation is “cost-per-click”, or CPC. The company

charges an advertiser when a user clicks on the advertiser's website and can complete the
booking. On the Trivago website, when travellers search for and choose an ideal hotel of their
preference, they are redirected to book the hotel with one of the advertisers.

Internet companies such as redbus.in, abhibus.com, happyfares.in, etc. are metasearch engines,
which provide ticketing platforms for booking buses, trains, and flights. There are several other
websites offering cab rental services.

E-commerce is yet another destination for travellers to purchase travel accessories and gears.
Although we have huge e-commerce giants such as Amazon, Alibaba, Walmart, eBay, Flipkart,
etc., where travel accessories and gears are available, these platforms lack exclusivity.
Market Failure:

The services any traveller would want, widely ranges from reading travel blogs, reviews and
ratings online to planning travel itineraries, from booking travel packages to purchasing or
renting travel accessories, and from booking travel arrangements (transportation) to
accommodation facilities.

Although there are providers for all the abovementioned services, they are not available at one
space.

While planning a trip, one has to switch between websites for booking services and navigate
within e-commerce sites to specific categories for purchasing essentials.

The friction a user has to experience can be reduced with back2trip.com, an all-in-one travel
solution destination.

back2trip: One-Stop Solution for Travellers

The idea is to design a single-stop platform for all travel needs and requirements, thereby
addressing the customer pain points:

Products & Services

1. Blogs, Podcasts, etc:

a. Travel Blogs, Vlogs
b. Ratings and Reviews

2. Metasearch Engine:
a. Hotel Booking
b. Travel Itineraries - Travel Agents, Advisors, etc
c. Ticketing - Air, Bus, Train, Private Vehicles for rent
d. Rental Cab Services

3. Ecommerce:
a. Travel Accessories and Gears (Incl. Rental Services)
b. Books
Implementation of Market Design Framework

Carefully considering the guiding principles for designing a market platform, let us
understand the possible implementations of the market design framework.

1. Designing for Thickness:

The thickness of a market is directly related to the number of participants in the market. To
understand the potential market thickness, let us look into who the participants are all the
possible kind of transactions on the platform:

● Participants:

a. Travel Enthusiasts & Website Users (Customers / Website Visitors)

b. Travel bloggers
c. Ticketing Agencies
d. Hotels
e. Travel Agencies / Advisors
f. Sellers
g. Rental Service Providers

● Transactions:

Client / User Service Provider Service

Buyer Seller Ecommerce

Customer Rentee / Tenant Rental Services

Buyer Web Services Booking

Website Visitor Website Blogs, Newsletters, travel

itinerary, Ratings & Reviews

To optimally facilitate all kinds of transactions amongst the above-mentioned users are to be
strategized differently for each service offered.

Content management strategies are to be devised to engage the readers with travel blogs,
newsletters, reviews, ratings, etc) and create a community around it. It also serves the purpose of
promoting other services to the readers.

The vertical search engine for ticketing, and booking services provides a price comparison
platform to find the provider with the best price for the desired service.

Ecommerce platform on the same website for travel enthusiasts where they get to purchase or
rent travel accessories, and gears. Exclusivity plays a major role in reaching out to the audience.
Targeting travel enthusiasts is made easy with existing social media platforms.

Targeted optimization of content with high traffic search keywords, infographics and other
relevant content formats, accelerated mobile pages, and other SEO implementations help in
enhancing search visibility for the website.

2. Alleviating Congestion

3. Mitigate Asymmetric Information

4. Ensure Safety
5. Align Monetization with Platform Goals

Business Model

Customer Acquisition

Building Community